Innovative eco start-up recruits digital marketing talent

University of Wolverhampton students apply their digital marketing knowledge to guide purpose-led business.

Moje Solutions, a Wolverhampton based eco start-up founded by Hussan Lal, introduced a hygienic and innovative hand dryer shield to market called Hygiene Ace, with sustainability at its core. The business was first introduced through the EnTRESS project in April 2022, with a view to acquiring intellectual marketing support. Senior Lecturer in Marketing, Hajrija Dergic was identified to mentor the business, and has offered support to Moje Solutions. The business has exhibited at events, worked with various environmental projects and academics across the University to strengthen its influence.  

“The experience of collaborating with the University of Wolverhampton has been phenomenal. The quality of support I received through various academic research assists would be hard to describe in words. To take the project to its current market presence, both Victor and Abimbola have worked very hard and with a true spirit.  I am also very grateful to Hajrija Dergic for her consistent, well-time guidance, advice and support in various aspects, which also helped me grow as an entrepreneur. The University of Wolverhampton’s support projects for businesses like mine are truly sparkling the magic somewhere. I genuinely wish there were more and more businesses taking advantage of these support programs”.

With the support of two MSc Digital Marketing Management students, Victor Michael and Abimbola Adenmosum who were onboarded in June 2022, a marketing presence has been established, including web development, social media management and advertising strategies. The business has gone from strength to strength following support from Victor and Abimbola who applied their digital marketing learnings from their MSc digital marketing management course and work experiences.

Victor, 27, and Abi, 25, said: "Working at Moje Solutions has been a positive and challenging experience for us. It has given us the right opportunity to contribute to an innovative product launch and put theoretical knowledge into practice whilst gaining relevant experience. We are excited that our contribution has been instrumental to the company's marketing effort, and we can't wait to see what the future holds for us and Moje Solutions". 

Hajrija Dergic, Senior Lecturer in Marketing commented: “Although it has been an intense period of activities, there has been a phenomenal amount of growth. I am confident in the direction of the business and extremely proud of the quality work produced by our marketing students who have made tremendous progress and impact to the business”.

Working with the University’s Environmental Technologies & Resource Efficiency Support Service Environmental Technologies & Resource Efficiency Support Service (EnTRESS) project, part funded by the European Regional Development Fund, Andrew Stott, Project Manager said: “An EnTRESS literature review has highlighted the challenges in creating a clean and hygienic commercial washroom environment. The Hygiene Ace product and its potential benefits could offer a viable retrofit solution to meet these challenges, which have been bought in sharper focus following the Covid pandemic.”

To find out more about our undergraduate and postgraduate Marketing courses please visit: https://www.wlv.ac.uk/schools-and-institutes/faculty-of-arts-business-and-social-sciences/university-of-wolverhampton-business-school/