27/9/21-Wolverhampton Business School graduate provides consultancy to local Wolverhampton business

A small but innovative radiant heating business based in Wolverhampton benefited from a Business graduate’s support through the University of Wolverhampton’s EnTRESS project.

The Managing Director, Chandru Ray from Ecolec initially approached the EnTRESS project for Digital Marketing support and guidance to further grow his business. Working alongside Hajrija Dergic, Senior Lecturer in Marketing at the Business School, Chandru discussed the potential Marketing opportunities that he would be keen to take advantage of to enhance his business operations. 

To support this, Junaid Shafiq, a recent Business Management graduate was invited to assist. Junaid said: “This was a really great opportunity for myself to work with Ecolec after recently graduating from the University. Not only did I get the chance to work with this innovative local business, but I also had the opportunity to learn from Chandru and improve my own marketing skills to help build their online presence. Overall, I would recommend anyone going into a marketing career and to use opportunities such as working with a small businesses to further enhance your skills and make a real impact”.

Junaid met with the business over a two week period, where he worked both remotely and in the office with Chandru, his role included reviewing the marketing analytics, website, competitors and social media presence. Junaid also provided comprehensive market research and consultancy support to Ecolec, whilst also delivering a coherent presentation to help guide the business. Chandru, MD from Ecolec said: “I was introduced to Junaid through the University of Wolverhampton’s EnTRESS project, Junaid has provided a fantastic marketing analytics review for our business, and shared with us some great tools which we plan to use to develop our marketing efforts”

Andrew Stott EnTRESS Project Manager, said: "We are delighted to have assisted Ecolec by enabling academic expertise and practical support to be injected into the company, making a positive impact all round. This demonstrates how effectively EnTRESS, part funded by the European Regional Development Fund, is able to provide fully funded, flexible and tailored support for SMEs".