University of Wolverhampton

Business Engagement Privacy Notice

Who we are

The University of Wolverhampton (‘The University’, ‘we’ or ‘us’) are a ‘Data Controller’, as defined by the Data Protection Act 2018 and are responsible for, and control the processing of your Personal Data. You can contact us at email, University of Wolverhampton, Wulfruna Street, Wolverhampton WV1 1LY. Tel. 01902 32 1000. Our Data Protection Officer can be contacted at

We are committed to protecting your privacy. This notice explains how the University of Wolverhampton collects and processes your Personal Data.

The Business Engagement Purpose

The Business Engagement Team at the University of Wolverhampton is responsible for building relationships between The University and external bodies including but not limited to Private enterprises, Charity and other enterprises, Sector skills councils, Professional Bodies, Local and Regional economic bodies (such as the Local Enterprise Partnerships) and any organisation representing or participating in economic activity within the UK. 

How We Use Your Data

The team collect and manage data for a number of purposes.  These are listed below.

Business Need Survey –The data will be used to produce snapshot reports which will be published within The University to inform and guide activity, initiatives and priorities in relation to Business and Community Engagement and Knowledge exchange. No company will be individually identifiable by these reports.

Marketing – The team hold this data on a secure server for the purpose of communicating news, initiatives, and marketing to those who provide consent for this activity.

In addition, in June and July 2022, the Business Engagement Team were commissioned to undertake a qualitative research project to understand the needs of employers across the region.  The data provided as part of this research project will be published within the University to inform and guide activity, initiatives and priorities as well as to inform curriculum developments.  No company will be individually identifiable by these reports.

Reporting - We also share statistical non identifiable data with external organisations.

Information We Collect

The vast majority of information that we process about you will be provided by you via our online tools (surveys, enquiry form). This will typically be via our website. 

Information provided by you will include details such as your full name (including former name or alias, employer and contact details, such as email address and telephone number and information relating to your education and employment history and engagement activities with The University. 

The lawful basis we rely on for processing this information is that we have a legitimate interest in contacting you. We will ask for your consent for the purposes of future marketing. If you do consent or opt in, we will let you know how you can opt out in the future. You will be able to opt out via unsubscribe links within any marketing or communication emails from our system.  You can also opt out by emailing at any time.

We will not process your personal data for any other purpose other than those stated above without informing you first.

Who We Share Your Personal Data With

Information is shared with relevant departments within the University for the purposes outlined above. In addition, specific data will be shared with our third-party processors including Sendin blue who is the third-party supplier the University uses to facilitate marketing communications and act as the University’s CRM system. As well as Eventbrite for which is the universities booking system for events. We have robust Data Processing agreements in place with all suppliers.

We may also share personal details with organisations with enforcement powers such as HMRC or the Police. However, we will only do so if this is required to comply with our legal obligation to disclose information to these bodies.

We will only share the minimum amount of personal data with any of the above and will always do so in accordance with the law.


Survey responses and data is retained for 3 YEARS for Audit purposes. All other data will be routinely cleaned or ‘weeded’ through the opt-out and unsubscribe process.  If you wish for your data to be deleted at any time you can email

Your Rights

As an individual, you have a number of rights available to you. In this instance, the following rights are available to you. Under Data Protection Legislation you have the following rights:

 to request access to, and copies of, the personal data that we hold about you;

to request that we cease processing your personal data;

to request that we do not send you any marketing communications;

to request us to correct the personal data we hold about you if it is incorrect;

to request that we erase your personal data;

to request that we restrict our data processing activities (and, where our processing is based on your consent, you may withdraw that consent, without affecting the lawfulness of our processing based on consent before its withdrawal);

to receive from us the personal data you have provided to us, in a reasonable format specified by you, to another data controller;

to object, on grounds relating to your particular situation, to any of our particular processing activities where you feel this has a disproportionate impact on your rights and freedoms.

Please note that the above rights are not absolute, and we may be entitled to refuse requests where exceptions apply. Any requests or objections should be made in writing to the University’s Data Protection Officer using the contact details in Section 1 of this Privacy Notice.

To find out more about how you may exercise those rights, for example, The Right of Subject Access: obtaining a copy of your information which we may hold,  or the Right to Rectification: correcting any mistakes or completing the information we hold about you, please see our Data Protection web pages or the ICO website for more information.

How to Complain

If you have any queries, concerns or believe that your Personal Data is being handled in a manner which is contrary to statutory requirements, you may wish to contact the University of Wolverhampton’s Data Protection Officer via or complain to the ICO via

Changes to Privacy Notice                             

We regularly review our privacy notice and will review it at least annually. This privacy notice was last updated on 5 April 2022.