“The cup run that Wolves are on at the moment is really important for the city. I think there are three main areas that we can look at in terms of the economics.
Firstly, the direct effects of things like TV revenue and prize money that they will get from the Football Association.
Next, there are the indirect effects of things like consuming more food and travel and for coach companies.
And lastly, the induced effects and that’s a bit more difficult to quantify. But it is the increase in well-being in the city and, in certain circumstances, an increase in things like productivity in workplaces.
But generally, what this gives us is the ability to project not only the football club in Wolverhampton but the wider area of the Black Country in a positive light and gives us the global reach because the FA Cup is a world-wide event.”
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