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New coaching partnership transfers football skills to India


New coaching partnership transfers football skills to India

The University of Wolverhampton has teamed up with West Bromwich Albion Football Club in a sporting initiative called Pass it Forward – providing football coaching skills for young people in India.

The enterprise partnership, which is co-funded by the University, has been set up in partnership with the Delhi Government, local football team, Delhi Dynamos, Youth Football International, the local delivery partner in Delhi, and the West Bromwich Albion Foundation.

The initial programme will see Sports Coaching Practice Degree students from the University’s Institute of Sport travelling to Delhi with WBA Foundation coaches to provide school based football coaching for around 35,000 children between the ages of 5 and 14.

Professor Ian Oakes, Deputy Vice-Chancellor at the University of Wolverhampton, said: “We are delighted to be partnering with West Bromwich Albion on this exciting new project. We have a long standing positive relationship with India and have been working closely with partner organisations for a number of years to initiate a wide range of economic, educational and cultural benefits covering trade, education and sport and culture.

“The Pass it Forward project will actively contribute to and complement our students’ degree studies in sports coaching. It will offer an invaluable enrichment experience whilst at the same time helping to nurture the talent and skills of young people – providing them with opportunities they generally don’t have access to in order to enhance their learning.”

Adrian Wright, Director of Sales and Marketing at West Bromwich Albion FC and president-elect of the Black Country Chamber of Commerce, said: “This exciting project is the next phase in West Bromwich Albion’s determined effort to build our connection with India. We have dug deep into grass roots football in the Delhi area in the belief that, only through a sustained presence can we build genuine and productive links. This latest project underlines our determination to develop a lasting partnership.”

Prashant Argawal, President at Delhi Dynamos FC, said: “We’re delighted to be working in partnership with a Premier League club and a leading UK university which has a genuine ambition to make a difference in India in terms of football development and mentoring for youngsters. By cementing our relationships there are mutual interests to benefit both in developing a great game.”

Students and staff will work across a range of schools, focusing on grass roots football in more deprived areas, providing gateways of opportunity through after-school clubs and development centres and offering coaching workshops in secondary schools and colleges giving an overview of careers in sport and opportunities to study sport at university level.

Lord Swraj Paul, Chancellor at the University of Wolverhampton, outlines the benefits of the partnership:


For more information please contact the Media Relations Office on 01902 322003/322736

Date Issued:

Notes to editors

For more information please contact the Media Relations Office on 01902 32 2736 or 01902 518647.

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