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Wolverhampton School of Art

Public Relations and Corporate Communication

MA Full-time 12 months, Part-time 2 years

This course offers a critical examination of the academic theories and contemporary professional practices that shape the profession in the 21st century.

This course offers a critical examination of the academic theories and contemporary professional practices that shape the profession in the 21st century.

  • Institute Code W75
  • UCAS Code
  • Entry Requirements View
  • Fees View
  • Course Specifications View
  • Start Date(s) 15 February 2021, 19 October 2020, 26 October 2020
  • Award MA
  • Study Mode Full-time, Part-time
  • Course Length Full-time (12 months), Part-time (2 years)
  • Campus Location University of Wolverhampton, Wolverhampton City Campus
  • School Wolverhampton School of Art
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Wolverhampton School of Art remains at its creative best and will be back in business from September 2020.

We are supporting our current students to complete their work in 'lockdown' and are planning how to safely open our doors in September for all our new and returning students.

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Why choose this course?

This course offers a critical examination of the academic theories and contemporary professional practices that shape the profession in the 21st century.

The course will focus on the design and planning of organisational change campaigns, corporate social responsibility (CSR) programmes and rhetorical and non-rhetorical responses and tactics to tackle issues and crises. Students will be equipped with the tools and skills needed to address different stakeholders and to approach any challenge from a strategic perspective.

Also the course programme is taught by professionals with extensive experience in different areas of the industry and its content has been recognised by the Chartered Institute of Public Relations (CIPR). This certifies that our students will have the opportunity to learn up to date techniques that are relevant to the current workplace, whether their prospective or current posts involve practicing at a local, national or an international level.

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What happens on the course?

Typical core modules include:

  • Principles of Public Relations and Management
  • Organisational Communication
  • Qualitative Research Methods
  • Communicating CSR
  • The PR Agency; Enterprise in Practice
  • Public Relations and Corporate Communication Dissertation

How will I be assessed?

Case studies and essays.

Course Modules

Potential Career Paths

There are two distinct areas of practice: in-house, working for an organisation, or working at an agency, where you will be advising a range of clients.

Public relations practitioners are responsible for: internal communications, media relations, public affairs/lobbying, community relations, corporate social responsibility, investor relations or financial public relations. They also manage issues, crisis and business-to-business relations.

Graduates may go on to assist human resources departments, activist organisations or public sector institutions with social change/social marketing campaigns.

Additional Information

Everything you need to know about this course!

You will study PR from a range of different perspectives, considering the impact of PR on society and the media. You will also learn the techniques and practices of public relations that contribute to the evolution of PR as a management discipline.

Our teaching staff comes from a wide range of academic and professional backgrounds. They have had considerable experience of working in PR and other media sectors of the industry. Close contact with the industry enables staff to invite guest speakers and visiting lectures who are involved in various aspects of the industry in the UK and abroad.

This course is not only recognised by the CIPR but our institution is also a partner university of the Public Relations and Communications Association (PRCA). Therefore students from recognised courses or partner universities can become members of these professional bodies after paying a fee. While studying at Wolverhampton students may enjoy discounts on training activities, have free access to some instruction materials (available online) and other resources.

The member of academic staff who leads this course is Manuel Hernandez

At the end of this course you will be able to:

  • Critically analyse on-going debates relevant to the field of public relations and the media industry in general. 
  • Produce specific situational analyses and assessments of the political, economic, social and technical factors surrounding an organisation or sector. 
  • Draw upon academic models and frameworks for planning, implementing and delivering effective communication and managerial tactics.
  • Interact with culturally diverse stakeholders or constituents to negotiate positive outcomes in challenging situations for all the parties involved, following ethical and professional principles. 
  • Apply technical knowledge of ICTs to the process of planning and managing organisational outcomes, as well as well as to the production of media content for new media/digital platforms.
  • Carry out academic research demonstrating sufficient knowledge of the subject and originality.

Location Mode Fee Year
Home/EU Full-time £6400 per year 2020-21
Home/EU Part-time £3200 per year 2020-21
International Full-time £13350 per year 2020-21

These fees relate to new entrants only for the academic year indicated for entry onto the course, any subsequent years study may be subject to an annual increase, usually in line with inflation.

 

  •  You should have a good Honours degree (2:1 or above is desirable) in a relevant subject (eg. Media and Communication Studies, Public Relations, Marketing, Business Studies, Journalism), but candidates with a degree in other subjects such as Humanities, Social Sciences, Arts and Business will be considered too.
  • Have professional experience in any area of the media industry regardless of your educational qualifications.
  • You are also encouraged to apply if you:
  • Have significant professional experience in any area of the media regardless of your educational qualifications.
  • Have a 2:2 in a relevant subject where you can provide examples of work in the media which shows your ability in the subject.

"I found the course interesting. It was a big challenge and a great experience. It encouraged me to discover new ideas that I did not realise were of interest to me. I would recommend this course to anyone interested in combining ideas from fields such as business, communication and journalism."

Chra Majeed

Chartered Institute of Public Relations (CIPR)

Recognised by the Chartered Institute of Public Relations (CIPR).

Postgraduate Loan (UK or EU national):

You may be able to get a postgraduate student loan from Student Finance England of up to £11,222 to help pay for a Master’s degree. Applications are made through Student Finance England and more information on the regulations and eligibility criteria can be found at gov.uk or here

* Any RPL will invalidate your eligibility as you must study a minimum of 180 credits

EU students applying for the 2020/21 academic year:

The UK Government has confirmed that EU students will continue to be eligible for 'home fee status' for entry in September 2020, and will continue to have access to financial support available via student loans for the duration of their course. For more information take a look at the gov.uk website.


Postgraduate Loyalty Discount:

You can get 20% discount on a taught postgraduate course if you’re a University of Wolverhampton Graduate.

The University offers a generous 20% Loyalty Discount to students progressing from an undergraduate programme to a taught postgraduate programme, where both courses are University of Wolverhampton Awards.

There is no time limit on how long ago you completed your degree as long as this is your first Masters level qualification.

The discount applies to the first year of enrolment only. Students who receive a loyalty discount are not entitled to any further tuition discount or bursary. For full terms and conditions click here.


Self-funded:

If you are paying for the fees yourself then the fees can be paid in 3 instalments: November, January and April. More information can be found by clicking here.


Sponsored - Your employer, embassy or organisation can pay for your Tuition fees:

Your employer, embassy or organisation agrees to pay all or part of your tuition fees; the University will refer to them as your sponsor and will invoice them for the appropriate amount.

We must receive notification of sponsorship in writing as soon as possible, and before enrolment, confirming that the sponsor will pay your tuition fees.


Financial Hardship:

Students can apply to the Dennis Turner Opportunity Fund for help with course related costs however this cannot be used for fees or to cover general living costs.


Charitable Funding:

You might also want to explore the possibility of funding from charitable trusts; please see the following websites Association of Charitable Foundations, Directory of Social Change or Family Action. Most charities and trust funds offer limited bursaries targeted to specific groups of students so you will need to research whether any of them are relevant to your situation.


You can find more information on the University’s Funding, cost, fee and support pages.

Telephone

01902 32 22 22

Email

enquiries@wlv.ac.uk

Online

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