School of Media

Public Relations and Corporate Communication

MA Part-time 2 years, Full-time 12 months

  • Institute Code W75
  • UCAS Code
  • Entry Requirements View
  • Fees View
  • Course Specifications View
  • Start Date(s) 12 January 2020, 21 September 2020
  • Award MA
  • Study Mode Part-time, Full-time
  • Course Length Part-time (2 years), Full-time (12 months)
  • Campus Location University of Wolverhampton, Wolverhampton City Campus
  • School School of Media

Why choose this course?

  

This course offers a critical examination of the academic theories and contemporary professional practices that shape the profession in the 21st century.

The course will focus on the design and planning of organisational change campaigns, corporate social responsibility (CSR) programmes and rhetorical and non-rhetorical responses and tactics to tackle issues and crises. Students will be equipped with the tools and skills needed to address different stakeholders and to approach any challenge from a strategic perspective.

Also the course programme is taught by professionals with extensive experience in different areas of the industry and its content has been recognised by the Chartered Institute of Public Relations (CIPR). This certifies that our students will have the opportunity to learn up to date techniques that are relevant to the current workplace, whether their prospective or current posts involve practicing at a local, national or an international level.

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What happens on the course?

Typical core modules include:

  • Principles of Public Relations and Management
  • Organisational Communication
  • Qualitative Research Methods
  • Communicating CSR
  • The PR Agency; Enterprise in Practice
  • Public Relations and Corporate Communication Dissertation

How will I be assessed?

Case studies and essays.

Course Modules

Potential Career Paths

There are two distinct areas of practice: in-house, working for an organisation, or working at an agency, where you will be advising a range of clients.

Public relations practitioners are responsible for: internal communications, media relations, public affairs/lobbying, community relations, corporate social responsibility, investor relations or financial public relations. They also manage issues, crisis and business-to-business relations.

Graduates may go on to assist human resources departments, activist organisations or public sector institutions with social change/social marketing campaigns.

Additional Information

Everything you need to know about this course!

You will study PR from a range of different perspectives, considering the impact of PR on society and the media. You will also learn the techniques and practices of public relations that contribute to the evolution of PR as a management discipline.

Our teaching staff comes from a wide range of academic and professional backgrounds. They have had considerable experience of working in PR and other media sectors of the industry. Close contact with the industry enables staff to invite guest speakers and visiting lectures who are involved in various aspects of the industry in the UK and abroad.

This course is not only recognised by the CIPR but our institution is also a partner university of the Public Relations and Communications Association (PRCA). Therefore students from recognised courses or partner universities can become members of these professional bodies after paying a fee. While studying at Wolverhampton students may enjoy discounts on training activities, have free access to some instruction materials (available online) and other resources.

The member of academic staff who leads this course is Manuel Hernandez

At the end of this course you will be able to:

  • Critically analyse on-going debates relevant to the field of public relations and the media industry in general. 
  • Produce specific situational analyses and assessments of the political, economic, social and technical factors surrounding an organisation or sector. 
  • Draw upon academic models and frameworks for planning, implementing and delivering effective communication and managerial tactics.
  • Interact with culturally diverse stakeholders or constituents to negotiate positive outcomes in challenging situations for all the parties involved, following ethical and professional principles. 
  • Apply technical knowledge of ICTs to the process of planning and managing organisational outcomes, as well as well as to the production of media content for new media/digital platforms.
  • Carry out academic research demonstrating sufficient knowledge of the subject and originality.

Location Mode Fee Year
Home/EU Full-time £6250 per year 2019-20
Home/EU Full-time £ per year 2020-21
Home/EU Part-time £3125 per year 2019-20
International Full-time £13000 per year 2019-20
International Full-time £13650 per year 2020-21

These fees are applicable for new entrants in 2019/20. Fees are for the academic year only, any subsequent years may be subject to an annual increase, usually in line with inflation.

 

  •  You should have a good Honours degree (2:1 or above is desirable) in a relevant subject (eg. Media and Communication Studies, Public Relations, Marketing, Business Studies, Journalism), but candidates with a degree in other subjects such as Humanities, Social Sciences, Arts and Business will be considered too.
  • Have professional experience in any area of the media industry regardless of your educational qualifications.
  • You are also encouraged to apply if you:
  • Have significant professional experience in any area of the media regardless of your educational qualifications.
  • Have a 2:2 in a relevant subject where you can provide examples of work in the media which shows your ability in the subject.

"I found the course interesting. It was a big challenge and a great experience. It encouraged me to discover new ideas that I did not realise were of interest to me. I would recommend this course to anyone interested in combining ideas from fields such as business, communication and journalism."

Chra Majeed

Chartered Institute of Public Relations (CIPR)

Recognised by the Chartered Institute of Public Relations (CIPR).

Chartered Institute of Public Relations (CIPR)

Recognised by the Chartered Institute of Public Relations (CIPR).

Postgraduate Loans: Are available for taught and research Masters courses for students resident in England. For more information on eligibility and how to apply online visit: www.gov.uk/postgraduate-loan

Professional and Career Development Loan: The University is a Professional and Career Development Loans (PCDL) registered Learning Provider, registration number [4413]. A PCDL is a commercial bank loan that you can use to help pay for work-related learning. For further information on financial assistance to support your learning, please visit the GOV.UK website or contact the National Careers Service on 0800 100 900.

Charitable Funding: You might also want to explore the possibility of funding from charitable trusts; please see the following websites www.acf.org.ukwww.dsc.org.uk/fundingwebsites or www.family-action.org.uk. Most charities and trust funds offer limited bursaries targeted to specific groups of students so you will need to research whether any of them are relevant to your situation.

University Postgraduate Loyalty Discount: The University also offers a postgraduate loyalty discount (https://www.wlv.ac.uk/study-here/money-matters/financial-support/postgraduate-study/postgraduate-loyalty-discount/): If you have completed an undergraduate degree at the University of Wolverhampton, you may be eligible for a 20% discount on the first year of a taught postgraduate programme.

Financial Hardship: Students can apply to the Dennis Turner Opportunity Fund (https://www.wlv.ac.uk/study-here/money-matters/financial-support/dennis-turner-opportunity-fund/) for help with course related costs however this cannot be used for fees or to cover general living costs.

If you are paying for the fees yourself then the fees can be paid in 3 instalments: November, January and April. More information can be found at www.wlv.ac.uk/howtopay

Telephone

01902 32 22 22

Email

enquiries@wlv.ac.uk

Online

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