Manuel, a former Reuters correspondent, has worked with numerous global media outlets, such as CNN. He has focused his work on two main areas: generating news content for specialised audiences (financial, business, and political affairs) and planning and implementing corporate communications and PR plans.

Originally from South America, where he also worked in marketing and public relations for Brahma and Unilever, he has been teaching media-related modules at the University of Wolverhampton since 2006.

Manuel is particularly interested in collaborative relationships involving NPOs, third-sector agenda-setting and public policy communication, public relations, persuasion, crisis and issues management and photojournalism.

• Fellow of the Higher Education Academy
• Chartered Institute of Public Relations (CIPR) member (2015-2021).

• Doctor of Philosophy (University of Leeds)
• MSc in Public Relations (University of Stirling)
• M.Dip in Media Management (University of Stirling)
• PGCE in Higher Education (University of Wolverhampton)
• Licentiate in Media Studies and BA in Journalism (Universidad del Zulia)
• Avid Certified Instructor for Media Composer, AVID - January 2016

• Jugo-Ocando, J & Hernandez-Toro, M (2016) Public Relations and Humanitarian Communication: From persuasion to the creation of a community of equals, in L'Etang, J;McKie, D; Snow, N & Xifra, J (Eds.) The Routledge Handbook of Critical Public Relations, London, Routledge.

Journalism:

Reuters (Correspondent): Staff writer covering financial markets, business and political affairs.

• PATAGON/Lemon Financial-Financial news & investment website (Head of Media Department in Venezuela). Creating and editing content for international news media (TV, radio, internet and newspapers)

Main Partners:

• CNN
• Radio Kiss
• El Nacional (Venezuelan newspaper)
• TalCual (Venezuelan newspaper)

Other Responsibilities: Development of media partnerships and corporate communication plans.

• DIARIO LA VERDAD-Newspaper (Business News Sub-Editor)
• NOTIPACIFICO-News TV outlet (Journalist). Covering current affairs and national security developments (military operations against guerrillas and drug cartels)

Public Relations and Marketing: 

• Brahma (Internal Communications and Public Relations officer). Planning and execution of internal communications and public relations plans
• UNILEVER (Key Account Executive). Development of marketing, advertising and sales plans
• Super Tiendas Enne-Supermarkets (Marketing Manager). Main responsibilities: pricing strategies, promotions, sales analysis, media relations and advertising