Ethnographic research usually involves observing target users in their natural, real-world setting, rather than in the artificial environment of a lab or focus group. The aim is to gather insight into how people live; what they do; how they use things; or what they need in their everyday or professional lives. (Gov.uk)
Dr Martin Partridge, Faculty of Education, Health & Wellbeing (FEHW)
Knowledge and intellectual abilities (A)
This domain contains the knowledge and intellectual abilities needed to be able to carry out excellent research.