Wolverhampton Business School

Professional Marketing

CIM Diploma Part-time 1 year

This course is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those looking to build on their knowledge with a future marketing management role in mind.

This course is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those looking to build on their knowledge with a future marketing management role in mind.

  • Institute Code W75
  • UCAS Code
  • Entry Requirements View
  • Fees View
  • Start Date(s) 13 April 2022, 1 September 2022, 8 September 2022
  • Award CIM Diploma
  • Study Mode Part-time
  • Course Length Part-time (1 year)
  • Campus Location University of Wolverhampton in Stafford, University Centre Telford (Southwater), Wolverhampton City Campus
  • School Wolverhampton Business School

Why choose this course?

This course is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those looking to build on their knowledge with a future marketing management role in mind. You can achieve an internationally recognised and acclaimed professional qualification, and become an associate member of the Chartered Institute of Marketing. You gain the marketing skills you need at an operational level to maximise opportunities for your company. The course focuses on the practical application of the latest marketing theories and strategies in areas such as marketing planning, market research and marketing management. Successful completion offers the principal entry route to the Professional Postgraduate Diploma in Marketing including Chartered Status.

The University of Wolverhampton Business School is an accredited tuition and examination centre, and all CIM examinations can be sat at our Wolverhampton City campus.

This  programme is run throughout the academic year and students can join at three allocated different points to start selected modules. For mor information please contact course leader Dr Emma Edwards on E.C.Edwards@wlv.ac.uk 


What happens on the course?

Start date:  three points during the academic year.  Please contact E.C.Edwards@wlv.ac.uk for forthcoming deadlines

Course Modules

Potential Career Paths

This course is ideal for Marketers with operational , supervisory or managerial responsibilities with a view to moving up to a managerial role. This course also allows you to progress to the CIM Chatered Marketer status.

Additional Information

Everything you need to know about this course!

The University of Wolverhampton Business School is one of the Chartered Institute of Marketing Accredited Study Centres.

The ability to

1 Evaluate the role of the marketing planning process and implementation in a range of marketing contexts.

2. Develop and manage a brand and product portfolio in the context of the organisation's marketing strategies and objectives.

3. Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success.

4. Identify the organisation's information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects.

Location Mode Fee Year
Home Part-time £2183 per year 2021-22
Home Part-time £2665 per year 2022-23

These fees relate to new entrants only for the academic year indicated for entry onto the course, any subsequent years study may be subject to an annual increase, usually in line with inflation.

The CIM Professional Diploma in Marketing


Any business or marketing Batchelors or Masters degree (or equivalent) where one third of the credits comes from marketing


Experience in marketing management sufficient to evidence the learning outcomes of the CIM Professional Diploma in Marketing.

If English is not your first language, you will need to have an IELTS score of 6.5 or above, or evidence of English proficiency equivalent to the above.

If you have studied a Marketing, Advertising, PR or equivalent based  undergraduate or Postgraduate degree it may be that you can gain a module exemption for one of more of the modules at this level and therefore only have to complete the remaining module(s) to gain the qualification.  For further information on this you should contact the Chartered Institute of Marketing directly to discuss this. 

Studying my CIM Level 6 diploma at the University of Wolverhampton has been great. Our lecturer Monica has been very supportive and I’ve learned a lot while on her course. The structure has helped me develop my knowledge on marketing planning and strategy in a variety of areas including innovation and sustainability. I would highly recommend this course to people that are looking to take their marketing experience to management level.
Andrew Simms, Group Marketing Executive

Postgraduate Loyalty Discount:

You can get 20% discount on a taught postgraduate course if you’re a University of Wolverhampton Graduate.

The University offers a generous 20% Loyalty Discount to students progressing from an undergraduate programme to a taught postgraduate on-site programme, where both courses are University of Wolverhampton Awards.

There is no time limit on how long ago you completed your degree as long as this is your first Masters level qualification.

The discount applies to the first year of enrolment only. Students who receive a loyalty discount are not entitled to any further tuition discount or bursary. For full terms and conditions click here.


If you are paying for the fees yourself then the fees can be paid in 3 instalments: November, January and April. More information can be found by clicking here.

Sponsored - Your employer, embassy or organisation can pay for your Tuition fees:

Your employer, embassy or organisation agrees to pay all or part of your tuition fees; the University will refer to them as your sponsor and will invoice them for the appropriate amount.

We must receive notification of sponsorship in writing as soon as possible, and before enrolment, confirming that the sponsor will pay your tuition fees.

Financial Hardship:

Students can apply to the Dennis Turner Opportunity Fund for help with course related costs however this cannot be used for fees or to cover general living costs.

Charitable Funding:

You might also want to explore the possibility of funding from charitable trusts; please see the following websites Association of Charitable Foundations, Directory of Social Change or Family Action. Most charities and trust funds offer limited bursaries targeted to specific groups of students so you will need to research whether any of them are relevant to your situation.

You can find more information on the University’s Funding, cost, fee and support pages.


01902 32 22 22




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