This course is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those looking to build on their knowledge with a future marketing management role in mind. You can achieve an internationally recognised and acclaimed professional qualification, and become an associate member of the Chartered Institute of Marketing. You gain the marketing skills you need at an operational level to maximise opportunities for your company. The course focuses on the practical application of the latest marketing theories and strategies in areas such as marketing planning, market research and marketing management. Successful completion offers the principal entry route to the Professional Postgraduate Diploma in Marketing including Chartered Status.
The University of Wolverhampton Business School is an accredited tuition and examination centre, and all CIM examinations can be sat at our Wolverhampton City campus.
This programme is run throughout the academic year and students can join at three allocated different points to start selected modules. For mor information please contact course leader Dr Emma Edwards on E.C.Edwards@wlv.ac.uk