Wolverhampton Business School

Professional Marketing

CIM Certificate Part-time 1 year

The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility.

The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility.

  • Institute Code W75
  • UCAS Code
  • Entry Requirements View
  • Fees View
  • Start Date(s) 4 January 2022, 31 August 2022, 17 January 2022
  • Award CIM Certificate
  • Study Mode Part-time
  • Course Length Part-time (1 year)
  • Campus Location University Centre Telford (Southwater), University of Wolverhampton in Stafford, Wolverhampton City Campus
  • School Wolverhampton Business School

Why choose this course?

The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level.

The syllabus reflects the changing issues and practices within marketing, and employers' views of marketing in today's business environment. The qualification is ideal for junior marketers, those working in marketing support roles (such as personal assistants), or if marketing plays some part in your current job description. the course can also benefit individuals in more senior roles particularly from small and medium sized enterprises where marketing is only part of the role.

This  programme is run throughout the academic year and students can join at three different points to start selected modules. For further information please contact course leader Dr Emma Edwards on E.C.Edwards@wlv.ac.uk

What happens on the course?

What will I study

This qualification consists 3 modules of study. You can expect to study one module each semester for qualification in two years or two modules per semester for qualification in one year.

 Start date: September, January and April. Please contact E.C.Edwards@wlv.ac.uk for forthcoming deadlines

Course Modules

Potential Career Paths

This qualifcation is aimed at those who are working in supporting marketing roles, usually within the marketing function, but also targets individuals in more senior roles, particularly in SMEs, where marketing is only a part of what they do.

The qualification provides a practical insight into the principles and application of marketing at a tactical level and aims to advance marketing knowledge and accelerate career progression.

Typical profiles of people who might take this qualification could include:

  • Marketing assistants
  • Marketing co-ordinators
  • Marketing executives
  • Marketing managers in SMEs without formal marketing qualifications
  • Non-marketers with aspirations to work in marketing
  • Existing marketers wanting to become more specialist with their knowledge

Additional Information

Everything you need to know about this course!


The University of Wolverhampton Business school is a Chartered Institute of Marketing (CIM) accredited study centre.

The ability to

  • Understand the function and fundamentals of marketing in some depth
  • Know the many different ways of understandingand communicating with with customers
  • Understand your organisation's marketing environment
  • Apply practical knowledge which includes the collecting and analysing of data and the establishment of marketing budgets.

Location Mode Fee Year
Home/EU Part-time £2134 per year 2020-21
Home Part-time £2183 per year 2021-22
Home Part-time £2665 per year 2022-23

Additional Course Costs

Student to pay £150 per assessment (x3) and £65 membership fee, payable directly to CIM.

Further information on these additional costs will be provided prior to the start of your studies

These fees relate to new entrants only for the academic year indicated for entry onto the course, any subsequent years study may be subject to an annual increase, usually in line with inflation.

This qualification is the equivalent to the first year of a foundation degree. This means you will need to meet at least one of the following criteria:

  • Hold any general Bachelors or Masters degree
  • Hold a CIM Introductory Certificate in Marketing
  • Applications from those with equivalent experience or qualifications will also be considered


If you have studied a Marketing, Advertising, PR or equivalent based  undergraduate or Postgraduate degree it may be that you can gain a module exemption for one of more of the modules at this level and therefore only have to complete the remaining module(s) to gain the qualification.  For further information on this you should contact the Chartered Institute of Marketing directly to discuss this.  

Postgraduate Loyalty Discount:

You can get 20% discount on a taught postgraduate course if you’re a University of Wolverhampton Graduate.

The University offers a generous 20% Loyalty Discount to students progressing from an undergraduate programme to a taught postgraduate on-site programme, where both courses are University of Wolverhampton Awards.

There is no time limit on how long ago you completed your degree as long as this is your first Masters level qualification.

The discount applies to the first year of enrolment only. Students who receive a loyalty discount are not entitled to any further tuition discount or bursary. For full terms and conditions click here.


If you are paying for the fees yourself then the fees can be paid in 3 instalments: November, January and April. More information can be found by clicking here.

Sponsored - Your employer, embassy or organisation can pay for your Tuition fees:

Your employer, embassy or organisation agrees to pay all or part of your tuition fees; the University will refer to them as your sponsor and will invoice them for the appropriate amount.

We must receive notification of sponsorship in writing as soon as possible, and before enrolment, confirming that the sponsor will pay your tuition fees.

Financial Hardship:

Students can apply to the Dennis Turner Opportunity Fund for help with course related costs however this cannot be used for fees or to cover general living costs.

Charitable Funding:

You might also want to explore the possibility of funding from charitable trusts; please see the following websites Association of Charitable Foundations, Directory of Social Change or Family Action. Most charities and trust funds offer limited bursaries targeted to specific groups of students so you will need to research whether any of them are relevant to your situation.

You can find more information on the University’s Funding, cost, fee and support pages.


01902 32 22 22




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