Wolverhampton Business School

Professional Marketing

CIM Certificate Part-time 1 year

The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility.

The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility.

  • Institute Code W75
  • UCAS Code
  • Entry Requirements View
  • Fees View
  • Start Date(s) 7 September 2020, 20 January 2020, 29 April 2019
  • Award CIM Certificate
  • Study Mode Part-time
  • Course Length Part-time (1 year)
  • Campus Location University Centre Telford (Southwater), University of Wolverhampton in Stafford, University of Wolverhampton, Wolverhampton City Campus
  • School Wolverhampton Business School

Why choose this course?

The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level.

The syllabus reflects the changing issues and practices within marketing, and employers' views of marketing in today's business environment. The qualification is ideal for junior marketers, those working in marketing support roles (such as personal assistants), or if marketing plays some part in your current job description. the course can also benefit individuals in more senior roles particularly from small and medium sized enterprises where marketing is only part of the role.
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What happens on the course?

What will I study

This qualification consists 4 modules of study. You can expect to study one module each semester for qualification in two years or two modules per semester for qualification in one year.

The modules are;

Core modules

  • Marketing 
  • Integrated Communications 

Option module – 1 must be taken

  • Customer Experience
  • Digital Marketing 

Course Modules

Potential Career Paths

This qualifcation is aimed at those who are working in supporting marketing roles, usually within the marketing function, but also targets individuals in more senior roles, particularly in SMEs, where marketing is only a part of what they do.

The qualification provides a practical insight into the principles and application of marketing at a tactical level and aims to advance marketing knowledge and accelerate career progression.

Typical profiles of people who might take this qualification could include:

  • Marketing assistants
  • Marketing co-ordinators
  • Marketing executives
  • Marketing managers in SMEs without formal marketing qualifications
  • Non-marketers with aspirations to work in marketing
  • Existing marketers wanting to become more specialist with their knowledge

Additional Information

Everything you need to know about this course!

 

The University of Wolverhampton Business school is a Chartered Institute of Marketing (CIM) accredited study centre.

The ability to

  • Understand the function and fundamentals of marketing in some depth
  • Know the many different ways of understandingand communicating with with customers
  • Understand your organisation's marketing environment
  • Apply practical knowledge which includes the collecting and analysing of data and the establishment of marketing budgets.

Location Mode Fee Year
Home/EU Part-time £695 per year 2019-20

These fees are applicable for new entrants in 2019/20. Fees are for the academic year only, any subsequent years may be subject to an annual increase, usually in line with inflation.

This qualification is the equivalent to the first year of a foundation degree. This means you will need to meet at least one of the following criteria:

  • Hold any general Bachelors or Masters degree
  • Hold a CIM Introductory Certificate in Marketing
  • Applications from those with equivalent experience or qualifications will also be considered

 

If you have studied a Marketing, Advertising, PR or equivalent based  undergraduate or Postgraduate degree it may be that you can gain a module exemption for one of more of the modules at this level and therefore only have to complete the remaining module(s) to gain the qualification.  For further information on this you should contact the Chartered Institute of Marketing directly to discuss this.  

Postgraduate Loans: Are available for taught and research Masters courses for students resident in England. For more information on eligibility and how to apply online visit: www.gov.uk/postgraduate-loan

Professional and Career Development Loan: The University is a Professional and Career Development Loans (PCDL) registered Learning Provider, registration number [4413]. A PCDL is a commercial bank loan that you can use to help pay for work-related learning. For further information on financial assistance to support your learning, please visit the GOV.UK website or contact the National Careers Service on 0800 100 900.

Charitable Funding: You might also want to explore the possibility of funding from charitable trusts; please see the following websites www.acf.org.ukwww.dsc.org.uk/fundingwebsites or www.family-action.org.uk. Most charities and trust funds offer limited bursaries targeted to specific groups of students so you will need to research whether any of them are relevant to your situation.

University Postgraduate Loyalty Discount: The University also offers a postgraduate loyalty discount (https://www.wlv.ac.uk/study-here/money-matters/financial-support/postgraduate-study/postgraduate-loyalty-discount/): If you have completed an undergraduate degree at the University of Wolverhampton, you may be eligible for a 20% discount on the first year of a taught postgraduate programme.

Financial Hardship: Students can apply to the Dennis Turner Opportunity Fund (https://www.wlv.ac.uk/study-here/money-matters/financial-support/dennis-turner-opportunity-fund/) for help with course related costs however this cannot be used for fees or to cover general living costs.

If you are paying for the fees yourself then the fees can be paid in 3 instalments: November, January and April. More information can be found at www.wlv.ac.uk/howtopay

Telephone

01902 32 22 22

Email

enquiries@wlv.ac.uk

Online

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