Wolverhampton Business School

Digital Marketing Management

MSc Part-time 2 years, Full-time 12 months

The MSc Digital Marketing Management course is aimed at graduates and practitioners who are seeking to enhance their knowledge and understanding of current marketing thinking and techniques, to develop careers within the profession.

The MSc Digital Marketing Management course is aimed at graduates and practitioners who are seeking to enhance their knowledge and understanding of current marketing thinking and techniques, to develop careers within the profession.

  • Institute Code W75
  • UCAS Code
  • Entry Requirements View
  • Fees View
  • Course Specifications View
  • Start Date(s) 19 September 2022
  • Award MSc
  • Study Mode Part-time, Full-time
  • Course Length Part-time (2 years), Full-time (12 months)
  • Campus Location Wolverhampton City Campus
  • School Wolverhampton Business School

Why choose this course?

The MSc Digital Marketing Management course is aimed at graduates and practitioners who are seeking to enhance their knowledge and understanding of current marketing thinking and techniques, to develop careers within the profession. The context is a highly dynamic, digitally focused, environment where complex factors, (particularly technology and innovation), create significant impact on marketing strategies. Digital marketing is a critical area for contemporary business success and today Organisations are seeking employees who are creative and skilled in digital marketing.

What happens on the course?

The course develops key marketing skills which will support both entrepreneurial self-development and employment. It also meets the requirements of managers operating at a senior level. The MSc Digital Marketing Management syllabus covers both strategic and operational perspectives and places emphasis upon the practical use of the knowledge gained via the employment of both live and simulated case material. You will develop enhanced key skills in the identification and prediction of current and future digital marketing needs; formulating and managing research; presentation skills; problem solving and organising; managing group-based projects; team working and leadership.

Course Modules

Potential Career Paths

This course will equip you with the necessary skills to operate as a competent digital marketing executive. The potential career paths include a senior marketing executive, marketing analyst, or specialist marketing consultant.

Additional Information

Everything you need to know about this course!


On completion of the course you will be able to:

  • Demonstrate an ability to evaluate and plan at a professional and strategic level (i.e., formulate digital marketing strategies and plans). Analytical evaluation is emphasised to support the MSc pathway
  • Develop and implement a research proposal for investigating a digital marketing challenge and communicate the results and conclusions of research and investigation via a variety of feedback and communication modes.
  • Demonstrate a comprehensive knowledge (and application) of a range of techniques and frameworks applicable to analysing market environments and the understanding that enables the proposal of new hypotheses where appropriate. Quantitative approaches are emphasised to support the MSc pathway
  • Critically assess the importance and impact of internationalisation and globalisation on organisations’ digital marketing activities and identify marketing opportunities.
  • Synthesise a range of marketing and digital marketing theories and data to produce a coherent situational analysis and further your understanding and skill through a variety of methodologies and learning & assessment mechanisms.
  • Produce an independent piece of original work to an appropriate professional standard in both content and appearance


Location Mode Fee Year
Home Full-time £9230 per year 2022-23
Home Part-time £4615 per year 2022-23
International Full-time £14450 per year 2022-23

These fees relate to new entrants only for the academic year indicated for entry onto the course, any subsequent years study may be subject to an annual increase, usually in line with inflation.

  • A Undergraduate Honours Degree (2:2 or above) from a UK university or overseas equivalent, or a professional qualification and/or experience considered to be equivalent to the above;
  • A reference from a tutor who has supervised the applicant’s undergraduate studies and/or employer;
  • Students may apply for recognition of prior learning (RPL) subject to the guidelines set out in the RPL Handbook. RPL includes accreditation of prior certificated learning and /or accreditation of prior experiential learning.
  • Applications are also welcome from individuals who do not possess the above qualifications but who have significant management experience and are able to demonstrate previous non-certificated learning equivalent to the above.  In such cases, admission to the programme will be based on an evaluation of the applicant’s ability to continue to benefit from and achieve the award.
  • International Applicants

    Your qualifications need to be deemed equivalent to the above entry requirements.

    Feedback from students is extremely positive and they appreciate the applied nature of the course and the opportunity to work on real life business challenges. Many report that the consultancy style approach that is used in the course, helped them to secure an elevated marketing position, following completion of their studies.

    Postgraduate Loan (Home Fee Status):

    You may be able to get a postgraduate student loan from Student Finance England of up to £11,570 to help pay for a Master’s degree. Applications are made through Student Finance England and more information on the regulations and eligibility criteria can be found at Masters Loans gov.uk.

    * Any RPL will invalidate your eligibility as you must study a minimum of 180 credits

    Changes for EU students:

    The UK government has confirmed that EU students starting courses from 1 August 2021 will normally be classified as Overseas (International) students for fee purposes. More information about the change is available at UKCISA:

    EU citizens living in the UK with 'settled' status, and Irish nationals living in the UK or Ireland, will still be classified as Home students, providing they meet the usual residency requirements, for more information about EU Settlement Scheme (EUSS) click here.

    Postgraduate Loyalty Discount:

    You can get 20% discount on a taught on-site postgraduate course if you’re a University of Wolverhampton Graduate.

    The University offers a generous 20% Loyalty Discount to students progressing from an undergraduate programme to a taught postgraduate programme, where both courses are University of Wolverhampton Awards.

    There is no time limit on how long ago you completed your degree as long as this is your first Masters level qualification.

    The discount applies to the first year of enrolment only. Students who receive a loyalty discount are not entitled to any further tuition discount or bursary. For full terms and conditions click here.


    If you are paying for the fees yourself then the fees can be paid in 3 instalments: November, January and April. More information can be found by clicking here.

    Sponsored - Your employer, embassy or organisation can pay for your Tuition fees:

    Your employer, embassy or organisation agrees to pay all or part of your tuition fees; the University will refer to them as your sponsor and will invoice them for the appropriate amount.

    We must receive notification of sponsorship in writing as soon as possible, and before enrolment, confirming that the sponsor will pay your tuition fees.

    Financial Hardship:

    Students can apply to the Dennis Turner Opportunity Fund for help with course related costs however this cannot be used for fees or to cover general living costs.

    Charitable Funding:

    You might also want to explore the possibility of funding from charitable trusts; please see the following websites Association of Charitable Foundations, Directory of Social Change or Family Action. Most charities and trust funds offer limited bursaries targeted to specific groups of students so you will need to research whether any of them are relevant to your situation.

    You can find more information on the University’s Funding, cost, fee and support pages.


    01902 32 22 22




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