I became a full-time academician in 2013 as a Senior Lecturer, Anglia Ruskin University and in June 2016, I joined the University of Wolverhampton as a senior lecturer in public health.

Prior to January 2013, I was a Senior Research Fellow, University of Leeds (1999 - 2012) and have established a research programme in sociology of medicine and health in the area of behavioral and decision science in multicultural societies in the UK and the Asia Pacific region. My research in sociology of medicine and health aims to better understand and enable behavioural change through the development and piloting of interventions, acceptable and appropriate to local context. I have covered the following areas in my research career:

1. Health professional-managerial relationships,
2. Financial incentives and doctor’s performance
3. Doctor-patient communications.
4. Attitudes, decision making (including informed choice), and behaviour before and after diagnosis of an illness in multicultural society
5. Family history of cancer: collection and use of information as screening and diagnostic tool; individuals’ responses to knowledge of having a family history of disease; and the public health value of family history (public understanding and attitudes)
6. Quality of care and services (healthcare management) in multicultural societies: attitudes, perceptions and experiences, organisational response to  

At the international level, I set up and led the first Psychosocial Cancer Research Network between UK, Southeast Asia and Middle East (UK-SEA-ME network) in 2010 to facilitate applied, cross-cultural behavioural science research. The network aims to examine the burden of cancer due to delayed and late presentation, diagnosis and treatment in UK, Malaysia, Singapore and the UAE; while delivering knowledge transfer activities aims to build capacity on research methodologies and improve the evidence base in the subject area. I was also made Adjunct Professor in my role to supervise a PhD study on the Quality of Oral health Care and Services in the United Arab Emirates (2012-2017).

My current research is on the prevalence of oral cancer and pre-malignant oral cancer in Bangladesh; and the impacts of online cancer information on patient-doctor relationship.

PhD completed:

(1) PhD (completed 2020) "Prevalence of Oral cancer in Bangladesh: a case-control study", University of Wolverhampton (lead supervisor)

(2) PhD (completed 2017) “Cervical cancer in Libya: cost effectiveness and knowledge and attitudes towards cervical screening”, University of Malaya (external supervisor)

(3) PhD (completed 2015) “Towards Effective Oral Healthcare Management: An Evaluation of Quality of care and services in United Arab Emirates” McGill University, Canada (second supervisor)

(4) PhD (completed 2015) “Breast cancer presentation in the United Arab Emirates” (external supervisor)

(5) PhD (completed 2014)  “Female Breast Cancer Late Presentation in Saudi Arabia: a Mixed Methods research study”, University of Leeds, UK (First/lead supervisor)

(6) PhD (completed 2012) “An evaluation of novel risk prediction models for acute myocardial infarction” University of Leeds, 2012 (second supervisor)

PhDs in progress:

(1) 2018 – Transactional health in Zimbabwe

(2) 2019 - Emotional eating in Middle eastern women

(3) 2020 - Healthy diet and diabetic in African-Caribbean children

(4) 2021 - Rapid appraisal for angina nurse run clinics - an evaluation

(5) 2021- Dementia in Nigeria: developing a community intervention to increase knowledge and awareness

Health inequalities in access to care and services, implementation science, planning and evaluation of public health interventions

Royal Society of Public Health

2013         PG Certificate in Teaching and Learning in Higher Education, Anglia Ruskin University

1998         Ph.D., School of Geography, University of Manchester, UK. (Thesis: Household decision making, land use and land degradation: shifting cultivation in a tropical mountainous environment in Sabah, Malaysia)

1992         MA. (Econ) in Development Administration and Management, Institute for Development Policy and Management, University of Manchester, UK. (Dissertation: An evaluation of the industrialization process in Malaysia, Taiwan, Japan and Korea – a comparison study using the Robert Wade’s Newly Industrialized Countries framework)

1989         Bachelor of Public Administration (Hon.), Universiti Utara Malaysia, Malaysia. (Thesis: The administration of government-owned elderly care homes in Sabah: a case study of the Pritchard Valley home for elderly people)

2003         Health Economics - decision-making and preferences, Health Economics Research Unit, University of Aberdeen

2002         Systematic Review and critical analysis module, School of Health and Related Research (ScHARR), University of Sheffield (Project: The clinical effectiveness of angioplasty compared to open-heart surgery for acute cardiovascular diseases)

Lim JN, Niedderer K, Tournier I et al. Assessing the generalisability of a multicentre qualitative dementia research: the experience and challenges faced by the MinD project in Europe, Open Research Europe 2021, 1:64 (https://doi.org/10.12688/openreseurope.13700.1)

Niedderer K, Holthoff-Detto V, van Rompay T , Karahanoglu A, Ludden G , Almeida R, Losada R, Lim JNW, Smith T, Harrison D,  Craven MP, Gosling J, Orton L, Tournier I. “This is Me”: Evaluation of a boardgame to promote social engagement, wellbeing and agency in people with dementia through mindful life storytelling,Journal of Aging Studies (under peer review)

Ng CWQ, Lim JNW, Liu J, Hartman M. Presentation of breast cancer, help seeking behaviour and experience of patients in their cancer journey in Singapore: a qualitative study, BMC Cancer, 2020) 20:1080. https://doi.org/10.1186/s12885-020-07585-8

Lim, J.N.W., Almeida, R., Holthoff-Detto, V., Ludden, G.D.S., Smith, T., Niedderer, K. and the MinD Consortium (2019) What is Needed to Obtain Informed Consent and Monitor Capacity for a Successful Study involving People with Mild Dementia? Our experience in a multi-centre study. In K. Niedderer, G.D.S. Ludden, R. Cain and C Woelfel (eds.) Designing with and for People with Dementia: Wellbeing, Empowerment and Happiness.Proceedings of the International MinD Conference 2019. Dresden: MinD & TUD press. Open Access

Lim JNW. 2019 Attitudes, Behaviour and Education for a Sustainable Future, Human Ecology

Journal of the Commonwealth Human Ecology Council, Spring 2019 Issue 29, Rediscovering nature – education for social understanding of sustainability

Ullah MZ, Lim JN, Ha M, Rahman MM. 2018 Smokeless tobacco use: pattern of use, knowledge and perceptions among rural Bangladeshi adolescents.PeerJ 6:e5463https://doi.org/10.7717/peerj.5463

Ullah MZ, Lim JNW, Bueno-de-Mesquita B, Ha M. 2018. Predictors of patient-related delay of oral cancer diagnosis in Bangladesh, European Journal of Surgical Oncology, Vol 44, S1:S50

Hawisa N, Lim JNW, Su TT. 2016 Attitudes, perceptions and recommendations for cervical cancer screening in Libya, European Journal of Cancer Care, 5: 864-870, DOI: 10.1111/ecc.12537

Lim JNW, Oyo AA. 2016 Barriers to utilisation of cervical cancer screening in Sub-Sahara Africa: a systematic review, European Journal of Cancer Care, DOI: 10.1111/ecc.12444

Elaboid Y, Lim JNW, TC Aw, Hamid S, Grivna M. 2016 Breast cancer presentation delays among Arab women in the UAE, Social Science Medicine  (Population Health), 2:155–163

Lim JNW, Potrata B, Simonella L, et al. 2015 Barriers to early presentation of self-discovered breast cancer in Singapore and Malaysia: a qualitative multicentre study. BMJ Open; 5: e009863. doi:10.1136/bmjopen-2015-009863

Potrata B, McKinley M, Lim JNW, Hewison J. 2014 “To perpetuate blindness!”: attitudes of UK patients with inherited retinal disease towards genetic testing, Journal of Community Genetics, 5(3): 215–222

Dahlui M, Gan D, Taib N, Kaur R, Lim JNW. 2013 Breast Screening and Health Issues among Rural Females in sub-urban Malaysia: How Much do They Know and Practice? Preventive Medicine, , 57: S18-S20

Dahlui M, Gan DEH, Taib NA, Pritam R, Lim J. 2012 Predictors of Breast Cancer Screening Uptake: A Pre Intervention Community Survey in Malaysia, Asia Pacific Journal of Cancer Prevention,; 13: 3443-3449 

Saxena N, Hartman M,Bhoo-Pathy N, JNW Lim et al. 2012 Breast cancer in South East Asia: Comparison of presentation and outcome between a middle income and a high income country, World Journal of Surgery DOI 10.1007/s00268-012-1746-2, published 28^th August 2012

Rajan SS, West R, Lim JNW, Lansdown M. 2011 Classification of south Asian breast cancer patients (SABCP) from west Yorkshire: A cluster analysis based on delayed presentation, International Journal of Surgery, 9(7):567-567. DOI:10.1016/j.ijsu.2011.07.356

INTERNATIONAL APPOINTMENTS

2012 – 2016    Adjunct Professor in Oral Public Health, Oral Health and Society Research Unit, Faculty of Dentistry McGill University, Canada

2011 - 2017     Adjunct Professor in Global Health, Centre for Population Health, Department of Social and Preventive Medicine, Faculty of Medicine and Health, University of Malaya, Malaysia,

2012 – 2018    Adjunct Associate Professor in Community Medicine, Faculty of Medicine and Health Sciences, University of UAE, United Arab Emirates

EDITORIAL BOARD:

2019 -               Academic editor, PLoS ONE

2019 -               Review Editor, International Jounal of Public Health

2021 - 2022     Co-Editor with Douglas I, a special collection on “Urban Ecology and Health”, Frontiers in Ecology and Evolution

LOCAL AND NATIONAL COMMITMENTS:

2021                 Shortlising Panel , ESRC Policy Fellowships

2021 -               Governor, Commonwealth Human Ecology Council

2012 - 2021     Expert Committee member (Public Health research), NHS Research Ethics Committee (HRA NREC)

2018 - 2021     Trustee, Human Ecology Foundation, Commonwealth Human Ecology Council