Julia Clarke, Deputy Vice-Chancellor (Student Experience)

Our Enablers


The excellence, engagement and empowerment of our workforce are key to the achievement of our ambitious goals. Ensuring our staff have a strong sense of belonging, are recognised and and accredited for their expertise with comprehensive development and continuous improvement programmes embedded, is our priority. We will create a flexible and supported working environment where staff can achieve their potential, embedding an agile working culture enabling flexibility and remote working, with the health and wellbeing of staff at the core and a profile reflective of the communities we serve.



The engagement of students and empowering them to be co-creators of their educational experiences will be critical to our success and the culture we will build. We are committed to working in partnership with our Students’ Union to ensure that our students have a fulfilling experience during their time with us, have a strong sense of belonging, and are empowered to overcome any barriers they might face.


Infrastructure - Estate

The University’s capital investment programme will continue to raise and enable the ambition of our Place, facilitate the delivery of higher education at the point of need, and ensure our estate remains at the forefront of facilities for teaching, learning and research. Designed and managed to limit our impact on the environment, the University will have three campuses and be supported by delivery through our strategic partners and via learning, entrepreneurship and innovation centres. Our collaborations will regenerate the region, providing world-class facilities and delivering new skills and opportunities for local people


Infrastructure - Digital

We will continue to drive forward our Digital Strategy and invest in our IT infrastructure to ensure flexibility, resilience and capacity to support our academic vision and deliver a high quality student experience through technology-enhanced learning. Students will learn in a manner that suits their circumstances and preferences, with lectures online, supplemented by a choice of virtual communication and e-learning resources alongside more traditional in-depth face-to-face learning methods. Our support and administration services for students and staff will be flexible and enabled by the use of technology.


Partnership with West Midlands Ambulance Service

The UK’s first university- ambulance trust developed in partnership with the West Midlands Ambulance Service to deliver collaborative projects, sharing clinical expertise, joint curriculum development and staff exchanges provides a further example of how we develop our provision. The partnership will complement the new Emergency Management and Resilience Centre at Telford Campus which will focus on emergency planning, disaster management, resilience and response at a local, regional, national and international level.

Our Vision 2030

1st class customer service

Our priority is the success of all those who wish to study with us. We seek to remove barriers to ensure that all can participate and achieve their potential, providing our students with a high-quality learning and teaching experience which exceeds their expectations and prepares them for rewarding lives and successful careers as global citizens.

Co-designed with students, our Student Campus Project aims to reorient student service design. It will focus on the diverse needs of our students, offering flexible and supported access to services and creating an equitable and inclusive student experience across all campuses and courses, connecting students with practice, business and the community.

Financial sustainability

We will deliver a financially stable and sustainable University by embedding a culture of efficiency and excellence. We will balance on-going growth in surplus on turnover and strong liquidity with a transformational investment programme to meet the economic needs and skills demands of our Place. We will invest in the new industries promoting entrepreneurship and enterprise skills, whilst supporting demand in traditional university subjects and investing in its people and infrastructure. 

We are proud of our long standing commitment to environmental sustainability, promoting the conservation and sustainable management of the environment and minimising the impact of our activities to bring about a continual improvement in performance. Our goal is to be nationally recognised for our holistic approach to sustainability, embedding it through the curriculum, becoming carbon neutral and maximising processes of recover and reuse with the aim of achieving zero waste.

Our commitment to delivering education and skills in partnership with the communities we serve is at the heart of our Strategy. We believe that our University is about transforming society, locally and beyond, by ensuring the needs of our People and Place are at the heart of what we do. Our partnership approach will share knowledge and support the development of the skills and expertise required to shape the places in which we operate, reflected in the innovative and entrepreneurial curriculum, research, business support and delivery model we offer