GRADUATION CASE STUDY: TONI LOUISE MAGEE
Creative Toni Louise Magee has designs on success after completing her fashion degree.
The 27-year-old has been running her own business for three years designing and making purses and clutch-bags which she sells worldwide.
She is now planning to further develop her business with support from the University’s SPEED programme delivered through Enterprise Action, part-funded by the European Regional Development Fund, which aims to help create new businesses in the Black Country, Shropshire and Herefordshire.
The BA (Hons) Fashion and Textile graduate plans to use the help and support from the SPEED programme to concentrate on rebranding, packaging and marketing her products more widely – as well using the skills she has learned on her degree by expanding the business and creating her own fashion collection of evening and occasion wear.
Toni, from Burntwood, Staffordshire, says: “The course has meant so much to me. My main goal for returning to education was to finally complete my degree in fashion – I wasn’t really expecting to ignite my passion for designing again but this course has motivated me in that direction. It has also opened my eyes to other areas of the fashion industry such as ethics, technology and the impact fashion has on the environment.”
She adds that she was able to gain confidence from the live projects she worked on with the Faculty of Arts.
“Last year fashion students worked together on a collection which was shown at Clothes Show live at the National Exhibition Centre and this gave me the confidence to exhibit at New Designers. It was such a great experience to showcase my graduate collection in a big city to people from the fashion industry as well as members of the public.
“The course has also helped my confidence greatly and the great support from the tutors and technicians has helped me to achieve the best of my abilities.”
Toni Louise Accessories are available on Etsy.
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