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Students learn about sports economics at Molineux Stadium


Sports module students at the University of Wolverhampton’s Business School have turned theory into practice by undertaking lessons at Molineux Stadium, home to Wolverhampton Wanderers F.C.Students learn about sports economics at Molineux Stadium

The leisure students, studying a sports economics module, were thrilled to meet Wolverhampton Wanderers’ Head of Commercial Affairs Laurie Dalrymple and Partnerships Manager Steve Moreton as part of their studies, who both encouraged them to progress into sports industry careers.

Steven Gelder, Course Leader, Sports Management, University of Wolverhampton’s Business School, said: “To be taught in Molineux Stadium, a professional football stadium, is of real benefit to the students who may want to progress their careers in this industry in the future. At the University of Wolverhampton, we always strive to give our students real-life business experiences and industry insight. Meeting senior staff at the football club was a fantastic opportunity for them and they also had a tour of the club and dressing rooms.

“On the Economics of Sport module, students learn how the analytical tools of economics help a critical understanding of the professional sports industry. We look at ownership, finances, labour markets and public finance, with specific topics such as franchising, sponsorship, media and pay.”

Steve Morton, Partnerships Manager, Wolverhampton Wanderers F.C., said: “It was a pleasure to engage with the students and provide industry insights into the traditionally private world of sport. The course focuses on a variety of topics which come up in our day to day operations; by providing  examples of commercial and real-life situations, I hope it will benefit the students as the ‘next generation’ of employees in the sports industry.”

The University signed a Memorandum of Collaboration with Wolverhampton Wanderers F.C. in 2011.

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