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Graduate faces the Dragons

Kate Ingram will attempt to win over the five dragons on a new series of the popular BBC Two show on Monday (July 21 2008).
Her product is called the Baby Station and is a baby seat and play base, suitable for youngsters from four months, that allows them to sit upright in a comfortable position. A flexible foam seat offers comfort for the child and an adjustable three point safety harness ensures safety.
Kate, now 36, graduated in 2005 with a BA (Hons) in Business Management from the University of Wolverhampton Business School.
She met her business partner Al Jimenez at a barbecue on the day after she finished her University exams. Al told her about his invention of an innovative baby seat and their business partnership grew from there.
Kate, who now lives in Bristol, said: “It is very tough in there because they are very astute business people and are used to the cameras. But we followed the best piece of advice – know your business – so we answered all questions reasonably well and held our own under fire.
“We are really pleased with how it went. They all liked the product and they also complimented our pitch, Al’s design and my business acumen – so we can’t wait to watch it.”
Kate, who received assistance from the West Midlands Technology Network which is funded by the European Regional Development Fund, while developing the product, added: “The skills I learnt doing my dissertation and other research while at the University of Wolverhampton have helped me to do my business plan, and other areas will help as we grow as a business, for example human resources when we start taking on staff.”
The outcome of Kate Ingram’s pitch will be screened on the new series of Dragon’s Den on BBC Two on Monday, 21 July 2008 at 9pm.

Further information

Picture: Al Jimenez and Kate Ingram demonstrate the Baby Station with the help of baby George and Eleanor.
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