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School of Social Science, Humanities and Creative Industries

BA (Hons) Fashion Marketing and Branding

BA (Hons) Part-time 6 years, Full-time 3 years

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Apply now
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BA (Hons)
Start date(s)
14 September 2026,14 September 2026
UCAS Code
WN25
Course specifications
View course spec
Course length
Part-time (6 years),Full-time (3 years)
Campus location
University: City Campus
School
School of Social Science, Humanities and Creative Industries
UCAS points calculator
Open Points Calculator

Course Modules

Module: 4MK012
Credits: 30
Period: 1
Type: Core

This module provides students with knowledge of frameworks to understand the importance of marketing and digital marketing tools within the business environment.   Activities will provide students with the opportunity to understand the marketing concepts an organisation will need to use in order to compete in today's dynamic market place.  This module will further engage students towards developing a clear understanding of some these key issues and apply concepts and techniques discussed during the sessions and through independent academic research.  

Module: 4GK013
Credits: 30
Period: 1
Type: Core

In this module, students are invited to explore how they and their peers perceive the world and examine how that fits in with creative practice and the wider context of the Creative Industries. The focus is on empowering voices and refining the articulation of ideas. The module aims to develop students' abilities to critically analyse information and engage in thoughtful, sometimes controversial, discussions on contemporary issues. It provides an opportunity to explore concepts including cultural, social, political, economic, and environmental factors and across various disciplines. Additionally, it encourages the exploration of diverse perspectives and fosters the development of collaborative and inclusive communication skills.

Module: 5GK017
Credits: 30
Period: 2
Type: Core

This module is about ‘you’ and your place in the world, with a view to refining your specialism as a professional/practitioner and improving your profile. The module will be delivered across specific course groupings that capture the core values of each course. Across this module students will typically undertake at least one major externally facing project (e.g. live brief, placement, virtual placement, etc) or 2-3 smaller projects by negotiation. These projects will support student transferable skills around employment within the Creative Industries.

Module: 6GK010
Credits: 30
Period: 3
Type: Core

This module is about your 'career' after you complete your formal UG study. It is about the realities of (and preparation for) freelance, entrepreneurial, industry and further study trajectories. This pan-school module will hinge around students creating a personal career strategy plan called ‘28 days later’. The purpose is for students to take accountability and ownership over their future direction by creating a career plan that they activate when leaving the course with a view to maximise their long term employability prospects.

Additional Information

Everything you need to know about this course!

Typical entry requirement: 96 UCAS points including a level 3 qualification in Art and Design.

  • A Levels - grades CCC / BCD
  • BTEC L3 Extended Diploma or OCR Cambridge L3 Technical Extended Diploma - grades MMM
  • BTEC L3 Diploma - grades DD
  • Access to HE Diploma (60 credits) of which a minimum of 45 must be at Level 3 (96 UCAS point equivalence, minimum 45 credits at merit)
  • UAL L3 Extended Diploma in Art and Design - grade M

Use the UCAS Tariff calculator to check your qualifications and points

Other Requirements

Those meeting the entry requirements may be shortlisted for a Portfolio Review. Further details can be found at https://www.wlv.ac.uk/apply/how-to-apply/4---after-youve-applied/subject-specific-applications/. Applicants will also be required to provide satisfactory reference.

Students must have studied a minimum of two years post GCSE level. However, it is expected that some applicants will be mature students with work experience, who wish to further their career development. These applicants will be processed through standard procedures, which may involve an interview as part of the process. Please see http://wlv.ac.uk/mature for further information.

 

Self-funding:

If you don’t want to take out a loan to pay your fees or if you aren’t eligible to receive a loan, you might want to take advantage of the University’s scheme to pay by instalments: see How to pay.

Gateway.


Your employer, embassy or organisation can pay for your Tuition fees:

If your employer, embassy or organisation agrees to pay all or part of your tuition fees; the University will refer to them as your sponsor and will invoice them for the appropriate amount.

We must receive notification of sponsorship in writing as soon as possible, and before enrolment, confirming that the sponsor will pay your tuition fees.


Financial Hardship:

Students can apply to the Dennis Turner Opportunity Fund for help with course related costs however this cannot be used for fees or to cover general living costs.


Bursaries and Scholarships:

In addition the University also offers a range of Bursaries and Scholarships packages

You can find more information on the University’s Funding, cost, fee and support pages.

Telephone

01902 32 22 22

Email

enquiries@wlv.ac.uk

Online

Order a prospectus

How we compare

Find out how our course is rated on Discover Uni, the official website for comparing UK higher education courses.

Make it happen

Order a prospectus Visit an Open Day
Ask a student about University Life
School of Social Science, Humanities and Creative Industries

BA (Hons) Fashion Marketing and Branding

BA (Hons) Part-time 8 years, Full-time 4 years

Register your interest
Apply now
Award
BA (Hons)
Start date(s)
14 September 2026,14 September 2026
UCAS Code
WN12
Course specifications
View course spec
Course length
Part-time (8 years),Full-time (4 years)
Campus location
University: City Campus
School
School of Social Science, Humanities and Creative Industries
UCAS points calculator
Open Points Calculator

Course Modules

Module: 3VA007
Credits: 30
Period: 1
Type: Core

This module will introduce you to a greater level of independence within your working methods. It will enable you to practice proposing, planning and directing an independent project in negotiation with your tutors. You will be asked to realise a project of exhibitable standard which is presented in a format appropriate to your subject area of interest. Tutors and technical teams will support your project progress. You will be expected to engage with regular tutorials to help guide your coursework. Sessions will enable you to demonstrate and present a thorough narrative of your creative process to underpin your project.

Module: 3VA006
Credits: 30
Period: 1
Type: Core

This module will focus on introducing you to subject specific approaches to guide your creative thinking and making. It will enable you to start to consider and direct your studies in line with your future progression choices within degree study and career path. You will be asked to select, edit and resolve outcomes to create a cohesive collection of work that represents your growing practice and interests. You will engage with subject specific workshops and seminars that will further develop your skills, awareness and insights within your area of study. Practical workshops will be underpinned through a set of subject specific journal tasks designed to enhance a wider perception of subject discipline and help you make new connections to your subject interest.

Module: 3VA004
Credits: 30
Period: 1
Type: Core

This module will introduce you to idea generation techniques and a range of drawing and visual imagery skills using analogue and digital processes. You will practice a range of processes used within visual arts and design subject specialisms in the School of Creative Industries, helping to prepare you for your Level 4 subject area of interest. This module will enable you to practice generating concepts and effectively communicating your ideas. You will try out a range of key and more experimental drawing approaches as a fundamental method of exploring and discussing your ideas. Workshops will allow you to practice and explore a variety of visual techniques during short and more sustained projects. Enabling you to create concepts, test process and resolve your work.

Module: 3VA005
Credits: 30
Period: 1
Type: Core

This module is designed to introduce you to key concepts related to creative identity, creative process and subject specific areas of interest within the School of Creative Industries. During this module you will undertake a research based design project to identify, investigate and reflect on your findings in relation to your career aspirations. This project will assist you to develop academic study skills in research, analysis, and referencing. You will be introduced to a range of subject specific ways of working through scheduled workshops and seminars. These sessions will enable you to experience and experiment in a variety of subject methodologies in a practical and contextual basis. This module is designed to guide you in gaining greater insight into the applications, possibilities and career prospects within each subject area.

Module: 4MK012
Credits: 30
Period: 2
Type: Core

This module provides students with knowledge of frameworks to understand the importance of marketing and digital marketing tools within the business environment.   Activities will provide students with the opportunity to understand the marketing concepts an organisation will need to use in order to compete in today's dynamic market place.  This module will further engage students towards developing a clear understanding of some these key issues and apply concepts and techniques discussed during the sessions and through independent academic research.  

Module: 4GK013
Credits: 30
Period: 2
Type: Core

In this module, students are invited to explore how they and their peers perceive the world and examine how that fits in with creative practice and the wider context of the Creative Industries. The focus is on empowering voices and refining the articulation of ideas. The module aims to develop students' abilities to critically analyse information and engage in thoughtful, sometimes controversial, discussions on contemporary issues. It provides an opportunity to explore concepts including cultural, social, political, economic, and environmental factors and across various disciplines. Additionally, it encourages the exploration of diverse perspectives and fosters the development of collaborative and inclusive communication skills.

Module: 5GK017
Credits: 30
Period: 3
Type: Core

This module is about ‘you’ and your place in the world, with a view to refining your specialism as a professional/practitioner and improving your profile. The module will be delivered across specific course groupings that capture the core values of each course. Across this module students will typically undertake at least one major externally facing project (e.g. live brief, placement, virtual placement, etc) or 2-3 smaller projects by negotiation. These projects will support student transferable skills around employment within the Creative Industries.

Module: 6GK010
Credits: 30
Period: 4
Type: Core

This module is about your 'career' after you complete your formal UG study. It is about the realities of (and preparation for) freelance, entrepreneurial, industry and further study trajectories. This pan-school module will hinge around students creating a personal career strategy plan called ‘28 days later’. The purpose is for students to take accountability and ownership over their future direction by creating a career plan that they activate when leaving the course with a view to maximise their long term employability prospects.

Additional Information

Everything you need to know about this course!

Typical entry requirement: 48 UCAS points including a level 3 qualification in Art and Design.

  • A Levels - grades DD / EEE
  • BTEC L3 Extended Diploma or OCR Cambridge L3 Technical Extended Diploma - grades PPP
  • BTEC L3 Diploma - grades MP
  • Access to HE Diploma (60 credits) of which a minimum of 45 must be at Level 3 (48 UCAS point equivalence)
  • UAL L3 Extended Diploma in Art and Design - grade P

Use the UCAS Tariff calculator to check your qualifications and points

Other Requirements

Those meeting the entry requirements may be shortlisted for a Portfolio Review. Further details can be found at https://www.wlv.ac.uk/apply/how-to-apply/4---after-youve-applied/subject-specific-applications/. Applicants will also be required to provide satisfactory reference.

Prepare for Foundation Pathway:- We will consider applicants who have not achieved 48 UCAS points (equivalence) from prior level 3 qualifications, if you have a keen interest in this subject area or hold relevant experience. You will be required to attend and pass a compulsory Prepare For Foundation assessment day where you will take part in a variety of activities which will assess your suitability for the course. If you would like more advise and guidance about this admissions pathway, please contact the Gateway team to discuss and support you in making an application to us.

Students must have studied a minimum of two years post GCSE level. However, it is expected that some applicants will be mature students with work experience, who wish to further their career development. These applicants will be processed through standard procedures, which may involve an interview as part of the process. Please see http://wlv.ac.uk/mature for further information.

 

Self-funding:

If you don’t want to take out a loan to pay your fees or if you aren’t eligible to receive a loan, you might want to take advantage of the University’s scheme to pay by instalments: see How to pay.

Gateway.


Your employer, embassy or organisation can pay for your Tuition fees:

If your employer, embassy or organisation agrees to pay all or part of your tuition fees; the University will refer to them as your sponsor and will invoice them for the appropriate amount.

We must receive notification of sponsorship in writing as soon as possible, and before enrolment, confirming that the sponsor will pay your tuition fees.


Financial Hardship:

Students can apply to the Dennis Turner Opportunity Fund for help with course related costs however this cannot be used for fees or to cover general living costs.


Bursaries and Scholarships:

In addition the University also offers a range of Bursaries and Scholarships packages

You can find more information on the University’s Funding, cost, fee and support pages.

Telephone

01902 32 22 22

Email

enquiries@wlv.ac.uk

Online

Order a prospectus

How we compare

Find out how our course is rated on Discover Uni, the official website for comparing UK higher education courses.

Make it happen

Order a prospectus Visit an Open Day
Ask a student about University Life