Wolverhampton Business School

Business and Marketing Management

BA (Hons) Part-time 6 years, Full-time 3 years

This course provides you with the knowledge and understanding of the activities required to manage a business, and to ensure that it prospers, in a dynamic global business environment.

This course provides you with the knowledge and understanding of the activities required to manage a business, and to ensure that it prospers, in a dynamic global business environment.

  • Institute Code W75
  • UCAS Code NN15
  • Entry Requirements View
  • Fees View
  • Course Specifications View
  • Start Date(s) 19 September 2022
  • Award BA (Hons)
  • Study Mode Part-time, Full-time
  • Course Length Part-time (6 years), Full-time (3 years)
  • Campus Location Wolverhampton City Campus
  • School Wolverhampton Business School
  • UCAS Points Calculator Click here

Why choose this course?

This course provides you with the knowledge and understanding of the activities required to manage a business, and to ensure that it prospers, in a dynamic global business environment. The course emphasises the role of marketing in underpinning the success of business organisations, while placing this role in the context of other business functions such as finance and Human Resource Management. The course will also help you understand the various types of environment within which a business operates. This will involve investigating issues such as the types of competition that a business will face from their rivals, being aware of the role of stakeholders in the operation of a business and considering how changes in society may impact on the market for a product. The content of the course will be delivered using a wide range of approaches and you will be encouraged to use e-learning forums to interact with staff and other students.

You will have the opportunity to advance your ICT skills through the use of application software and digital technologies. The diversity of topic areas covered in the study programme will allow you to develop your own understanding of collective responsibilities as global citizens within local, national, and international communities.  

You will have the opportunity to pursue a one-year work placement in employment, either in the UK or abroad. Opportunities are available to graduates to add value to their skills by studying the Chartered Institute of Marketing Professional Postgraduate Diploma in Marketing qualifications or choose to study at Master’s level such as our MSc Marketing or MA in International Business Management.

In addition students who complete this BA (Hons) will have gained sufficient credits to progress on to the CIM Level 7 Chartered Professional Postgraduate Diploma in Marketing.

As an accredited Chartered Institute of Marketing (CIM) centre, the course has been designed to obtain exemptions from CIM qualifications. On successful completion of the BA (Hons) Business and Marketing Management course students will be able to get exemption from the CIM Professional Certificate in Marketing and subject to fulfilling certain requirements will further be able to get exemption from the CIM Professional Diploma in Marketing and the CIM Professional Diploma in digital marketing. 

Graduates from this course will be able to continue to complete the CIM professional qualifications or study our  MSc Marketing course or the  MA in International Business Management. The wide range of relevant skills gained by the end of the course would provide you with opportunities to progress into various business and marketing management positions.   

What happens on the course?

BA (Hons) Marketing Management is a 3-year marketing course. Each year is comprised of two semesters and every semester contains two 30 credit modules. As we focus on employability, we aim to teach you marketing skills which marketing employers are looking for in a marketing graduate. Our marketing course develops your personal brand in multiple ways:


  • Basics of Marketing: You start your marketing course with fundamentals of marketing module where you learn the basics of marketing management. Similarly, in all other modules you explore key marketing and management theories and their application in order to solve real time business issues, for example, website development and design, search engine marketing (SEM), Search engine optimisation (SEO), Content marketing, consumer behaviour, green and ethical marketing, Data Analytics, management and leadership and finally digital marketing.
  • Marketing tools: In order to adjust into the post covid digital marketing world you need to know the use of marketing tools to assist the marketing operations and automation. The marketing industry is heavily relying on marketing tools to make internal and external processes seamless. We have embedded some of these key marketing tools into our modules to prepare you for the industry, such as Content Management Systems (CMS), Search Engine Optimisation (SEO) tools, Keyword analysis tools, Email marketing tools, Advertisement tools, Social Media Management tools, Marketing Research tools, Data Analytics tools and Search Engine tools.
  • Key Marketing Skills: We are fully aware of marketing trends and the expectations of the marketing employers. According to the CMO survey and the Chartered Marketing Institute, marketing experts think that Website optimisation, Digital media and search, Direct digital marketing to customers, Data analytics, MarTech systems/platforms, Online experimentations and/or A/B testing, Customer relationship management (CRM) and User experience are some of the key marketing skills. You learn all the skills through our modules.
  • Networking: We have a strong link with the industry and there are many businesses working with us. We also have some consultancy style modules where you get to work with real-time businesses as a marketing student to solve their real-time marketing issues. Moreover, we also invite marketing experts in our modules to talk about key marketing issues in the industry. These modules help you network with marketing experts. This networking brings a lot of opportunities for you in form of jobs, work placements and internship.
  • Online Personal branding: In your final year you study ‘The Marketing Consultant’ module which will help you develop your online personal brand with the use of social media platforms. This module helps you identify the industry route you want to take, your strengths and weaknesses, career opportunities, competition in the industry, development of your online presence and finally set your short-term and long-term objectives.
  • The IoD Student Mentoring Scheme: A fantastic opportunity for our final year marketing students to join a mentoring scheme connected to the IoD (Institute of Directors) to help you get ahead on the career ladder. You will be able to get advice and encouragement from a Senior Manager, Director or Chief executive.
  • WLV Marketing Bootcamp: Marketing Bootcamp is a series of hour-long marketing events. We invite marketing experts from industry and academia to talk about contemporary issues in marketing. We also give opportunity to our marketing students to share their marketing experience and share the stage with experts. We also organise marketing workshops to provide hands on training on different digital marketing tools. We have successfully completed out first Marketing Bootcamp 2022 with the Mega Marketing Bootcamp Event at Wolverhampton Business School under the supervision of Dr. Imran Khan (Senior Lecturer in Digital Marketing | Programme Leader UG Marketing), Hajrija Dergic (Senior Lecturer in Marketing) and Dr. Emma Edwards (Senior Lecturer in Marketing). 


Course Modules

Additional Information

Everything you need to know about this course!

Enhancing your employment and career prospects

Studying with the Business School gives you a head start in your career through offering:
Internships - You can choose to gain valuable work experience through taking an internship (sandwich placement) as part of your programme of study.  Full support in preparing and securing internships is provided through our dedicated support team.  
Study abroad - You can choose to undertake one semester or a full year study abroad at one of our EU partners, as part of your programme of study.  
Working with real managers - We find many opportunities for you to work with practising managers, from company projects, guest lectures and site visits through to short internships or full year long sandwich placements. 
Developing real business skills - Studying at Wolverhampton will allow you to develop the skills businesses demand including IT, project management, team working and leadership.
Careers support and guidance - You will be able to gain an Employability Award.  Having developed your CV and enhanced your interview skills you will be able to undertake a short internship to prepare yourself to gain employment on graduation.
Volunteering - You can gain valuable employability skills through volunteering.  Opportunities exist for you to work with voluntary organisations.
Starting your own business - Not only will you develop the business acumen necessary to start and manage your own business but on-going support is available both during your studies and on graduation to help you make a success of your business start-up.
Management mentors - You will have the opportunity to be mentored by a senior manager from the region through our Institute of Directors mentoring scheme or alumni.

A supportive professional study environment

Your learning experience at the Business School will be enhanced by:
Tutors who know about business - The tutors on this programme will have had experience as practicing managers, have worked with business in an advisory capacity or will be researching business and management in order that what you learn is current, leading edge thinking which has real relevance to the world of business.
A friendly and supportive environment - We are known for the support we provide to our students.  Whether pastoral or study advice your personal tutor and course leader are there to give you the support you need, when you need it.
Blended learning - The School has developed a blended learning approach where lecture and tutorial activities are supported by online learning to become a seamless learning experience both in and outside of the classroom.
Flexibility - The programme offered gives you flexibility over your study options as you progress and develop, whether this is choosing to study abroad or take an internship or being able to move between the courses we offer.
Professional body informed programmes - The school has strong professional body links and these are used to inform the curriculum to ensure they reflect the latest professional thinking and standards and to maximise the exemptions and accreditation you will gain alongside studying your programme.
Internationalisation - Our international student and staff body and a curriculum underpinned by internationalisation will enable you to learn how to operate in a global business environment.


At the end of this course you, the student, will be able to:

  1. Critically evaluate the application of concepts and principles of marketing and business to a wide range of business organisations and situations.   
  2. Interpret the interaction of business organisations with the changing external environment in which they operate.
  3. Formulate, implement, and evaluate marketing plans, models, relationships, tasks, and roles within complex and dynamic domestic and global business environments. 
  4. Critically analyse marketing and business information from a range of national and international sources.
  5. Debate the ethical and moral dimensions of marketing management and business practices.

Location Mode Fee Year
Home Full-time £9250 per year 2021-22
Home Full-time £9250 per year 2022-23
Home Part-time £3100 per year# 2021-22
Home Part-time £3120 per year# 2022-23
International Full-time £12950 per year 2021-22
International Full-time £13450 per year 2022-23
International Part-time £6475 per year# 2021-22
International Part-time £6725 per year# 2022-23

The University is committed to a transparent fee structure, with no hidden costs, to help you make an informed decision. This includes information on what is included in the fee and how fees are calculated and reviewed

# Undergraduate part-time fees for 50% rate of study

Typical entry requirement: 96 UCAS points

  • A Levels - grades CCC / BCD
  • BTEC L3 Extended Diploma or OCR Cambridge L3 Technical Extended Diploma - grades MMM
  • BTEC L3 Diploma - grades DD
  • Access to HE Diploma: 45 L3 credits at Merit

Use the UCAS Tariff calculator to check your qualifications and points

Other Requirements

Students must usually have studied for a minimum of two years post GCSE level. However, we will consider applications from mature students who do not have two years of post-16 study, where they have relevant work experience. Please see http://wlv.ac.uk/mature for further information.


Tuition Fees Loan (Home Fee Status):

Most students will be able to apply for a loans to pay for these subject to eligibility. To find out more information please refer to the government Student Finance website.

Changes for EU students:

The UK government has confirmed that EU students starting courses from 1 August 2021 will normally be classified as having Overseas Fee status. More information about the change is available at UKCISA:

EU citizens living in the UK with 'settled' status, and Irish nationals living in the UK or Ireland, will still be classified as Home students, providing they meet the usual residency requirements, for more information about EU Settlement Scheme (EUSS) click here.


If you don’t want to take out a loan to pay your fees or if you aren’t eligible to receive a loan, you might want to take advantage of the University’s scheme to pay by instalments: See How to pay.

For more information please contact the Gateway.

Your employer, embassy or organisation can pay for your Tuition fees:

If your employer, embassy or organisation agrees to pay all or part of your tuition fees; the University will refer to them as your sponsor and will invoice them for the appropriate amount.

We must receive notification of sponsorship in writing as soon as possible, and before enrolment, confirming that the sponsor will pay your tuition fees.

Financial Hardship:

Students can apply to the Dennis Turner Opportunity Fund.

for help with course related costs however this cannot be used for fees or to cover general living costs.

Bursaries and Scholarships:

In addition the University also offers a range of Bursaries and Scholarships packages

You can find more information on the University’s Funding, cost, fee and support pages.


01902 32 22 22




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