Did the media rise to the Olympic challenge?
Posted by: Paul Brighton, Head of Department of Media and Film
So who were the biggest winners in this remarkable summer of Olympic and Paralympic sport? The likes of Mo, Usain, Ellie and Sarah, obviously. This was the year when not only Olympian but Paralympian heroes became recognisable by their first names alone. The Games Makers, unquestionably, along with Seb Coe and his team; the crowds; and all of the millions who have watched both festivals of sport with such keenness.
Media spotlight turns to Paralympics
Posted by: By Paul Brighton, Head of Department of Media and Film
The success of the London Paralympics so far has rested on a number of factors: the obvious public appetite for tickets; the extensive media coverage; and, of course, the extraordinary achievements of a number of GB paralympians.