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Communicating in a [Health] Crisis e-clinic


  • When? 20 October 2020 , 12:00
  • Where? Online

In times of crisis, calm and clear communications are key.

Getting your message across is challenging at the best of times but when the message relates to a potential health risk, the stakes are even higher. The ability to communicate effectively in these circumstances will have a direct effect on whether your stakeholders take appropriate action and how reassured they feel.

This session identifies those elements of clear communications to enable organisations to better eliminate doubt from their communication of key messages related to health or other risks.

During this session you will:

  • Learn how to avoid the communication void
  • Discover presentation hints and tips
  • Understand the ingredients of clear and effective communications
  • Gain insight into what makes a good spokesperson

Don’t let chaos into your Covid-19 communications, join us to learn how clear and effective messages can help your business in a time of chaos.

Speaker:

Sarah Williams

Following a career in public relations and marketing communications spanning 11 years, Sarah has been teaching and researching in the area of public relations, marketing and digital marketing communications for over 16 years.

Sarah is currently Associate Director of the Business School at the University of Wolverhampton, and has previously worked for international marketing agencies, including McCann Erickson and IMG Connect; this practical experience underpins her approach to the teaching and research of public relations, advertising and marketing. 

Her research interests include the impact of social media on PR practice, as well as investigating professional practice in public relations.  She has recently contributed chapters to ‘Experiencing Public Relations’ by Bridgen and Verčič (2017) and ‘Promotional Strategies and New Service Opportunities in Emerging Economies’ by Nadda, Dadwal and Rahimi (2017). She also co-authored a paper with Jonathan Hemus, MD of Insignia Communications, exploring Risk Communication during the Swine Flu epidemic of 2009.

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