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Jannis Zobel

MA Digital and Visual Communications

The marketing and consumption of alcohol are a key feature of western society. Sooner or later, everyone will be confronted with the subject of alcohol. In my experience, young people in particular consume a lot of alcohol, often more than they should. Illness, accidents or crime related to the consumption of alcohol are an increasing strain on public finances. So why is this drug so accepted in our society? How did it come about and how should it go on? These and further questions are discussed in my work.

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