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Government launches e-bike safety campaign

17/12/2024

A new safety campaign to raise awareness about the dangers of buying faulty and unsafe e-bikes, e-scooters and components such as batteries has been launched.

The Department for Business & Trade’s new ’Buy Safe, Be Safe’ campaign has been designed to urge the public to buy safe e-bikes and e-scooters and avoid rogue online sellers.

E-bikes can be a cheap, healthy and modern method of travel throughout our towns and cities. However, unsafe e-bikes have resulted in hundreds of deadly fires and injured dozens of people across the UK. In 2023, the London Fire Brigade responded to a fire every two days as a result of e-bike and e-scooter-related fires.

The campaign comes off the back of wider efforts to tackle dangerous goods being sold in online marketplaces. In September 2024, the Government unveiled the new Product Regulation and Metrology Bill aimed at allowing the UK to take charge of its product regulations, boosting consumer safety and helping to further grow the economy.

Find out more about the ‘Buy Safe, Be Safe’ campaign.

For more information please contact the Corporate Communications Team.