This course provides you with the knowledge and understanding of the activities required to manage a business, and to ensure that it prospers, in a dynamic global business environment. The course emphasises the role of marketing in underpinning the success of business organisations, while placing this role in the context of other business functions such as finance and Human Resource Management. The course will also help you understand the various types of environment within which a business operates. This will involve investigating issues such as the types of competition that a business will face from their rivals, being aware of the role of stakeholders in the operation of a business and considering how changes in society may impact on the market for a product. The content of the course will be delivered using a wide range of approaches and you will be encouraged to use e-learning forums to interact with staff and other students.
You will have the opportunity to advance your ICT skills through the use of application software and digital technologies. The diversity of topic areas covered in the study programme will allow you to develop your own understanding of collective responsibilities as global citizens within local, national, and international communities.
You will have the oppurtunity to undertake a 40 credit placement at Level 5 of study.
5BU005 Supervised Work Experience (40 Credits)
Enhancing your employment and career prospects
Studying with the Business School gives you a head start in your career through offering:
Internships -You can choose to gain valuable work experience through taking an internship (sandwich placement) as part of your programme of study. Full support in preparing and securing internships is provided through our dedicated support team.
Study abroad - You can choose to undertake one semester or a full year study abroad at one of our EU partners, as part of your programme of study.
Working with real managers - We find many opportunities for you to work with practising managers, from company projects, guest lectures and site visits through to short internships or full year long sandwich placements.
Developing real business skills - Studying at Wolverhampton will allow you to develop the skills businesses demand including IT, project management, team working and leadership.
Careers support and guidance - You will be able to gain an Employability Award. Having developed your CV and enhanced your interview skills you will be able to undertake a short internship to prepare yourself to gain employment on graduation.
Volunteering - You can gain valuable employability skills through volunteering. Opportunities exist for you to work with voluntary organisations.
Starting your own business - Not only will you develop the business acumen necessary to start and manage your own business but on-going support is available both during your studies and on graduation to help you make a success of your business start-up.
Management mentors - You will have the opportunity to be mentored by a senior manager from the region through our Institute of Directors mentoring scheme or alumni.
A supportive professional study environment
Your learning experience at the Business School will be enhanced by:
Tutors who know about business - The tutors on this programme will have had experience as practicing managers, have worked with business in an advisory capacity or will be researching business and management in order that what you learn is current, leading edge thinking which has real relevance to the world of business.
A friendly and supportive environment - We are known for the support we provide to our students. Whether pastoral or study advice your personal tutor and course leader are there to give you the support you need, when you need it.
Blended learning - The School has developed a blended learning approach where lecture and tutorial activities are supported by online learning to become a seamless learning experience both in and outside of the classroom.
Flexibility - The programme offered gives you flexibility over your study options as you progress and develop, whether this is choosing to study abroad or take an internship or being able to move between the courses we offer.
Professional body informed programmes - The school has strong professional body links and these are used to inform the curriculum to ensure they reflect the latest professional thinking and standards and to maximise the exemptions and accreditation you will gain alongside studying your programme.
Internationalisation - Our international student and staff body and a curriculum underpinned by internationalisation will enable you to learn how to operate in a global business environment.
Students who successfully complete the course are expected to enhance their job prospects and strengthen their employment opportunities. The course is designed to prepare students for career opportunities in a variety of marketing related areas including product and brand management, account management, sales promotion, marketing research, advertising, interactive marketing and customer relationships within manufacturing, retailing, and service sectors.
As an accredited Chartered Institute of Marketing (CIM) centre, the course has been designed to obtain exemptions from CIM qualifications. On successful completion of the BA (Hons) Business and Marketing Management course students will be able to get exemption from the CIM Professional Certificate in Marketing and subject to fulfilling certain requirements will further be able to get exemption from the CIM Professional Diploma in Marketing.
Graduates from this course will be able to continue to complete the CIM professional qualifications or study our MSc Marketing course or the MA in International Business Management. The wide range of relevant skills gained by the end of the course would provide you with opportunities to progress into various business and marketing management positions.
What skills will you gain?
At the end of this course you, the student, will be able to:
Critically evaluate the application of concepts and principles of marketing and business to a wide range of business organisations and situations.
Interpret the interaction of business organisations with the changing external environment in which they operate.
Formulate, implement, and evaluate marketing plans, models, relationships, tasks, and roles within complex and dynamic domestic and global business environments.
Critically analyse marketing and business information from a range of national and international sources.
Debate the ethical and moral dimensions of marketing management and business practices.
What our students say
These modules are correct at the time of publication. Modules may change over time due to validation and continuous monitoring policies. Applicants will be notified in writing of any significant changes to their chosen course(s).
Applied Marketing Strategy
Business in a Global Context
Business Research Methods
Business Research Methods (Marketing)
Customer Acquisition and Retention
Economics of Managerial Decision-making
Entrepreneurial Creativity and Innovation
Integrated Marketing Communications
Introduction to Brand Communication
Introduction to People at Work
Leading and Managing in Organisations
Learning for Business Success
Marketing Performance Management
Strategies for Building Business Success
Supervised Work Experience
Who accredits this course?
Chartered Institute of Marketing (CIM)
Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Students must have studied a minimum of two years post GCSE level. However, it is expected that some applicants will be mature students with work experience, who wish to further their career development. These applicants will be processed through standard procedures, which may involve an interview as part of the process. Please seehttp://wlv.ac.uk/mature for further information.
Those who do not meet the entry requirements may be offered an alternative course.
The University is committed to a transparent fee structure, with no hidden costs, to help you make an informed decision. This includes information on what is included in the fee and how fees are calculated and reviewed
The University also offers a range of Bursaries and Scholarships in addition to other financial support packages
Tuition Fees Loan: If you wish, you can take out a Government Student Loan which covers the full course fee. You pay it back once you’ve left university and your income is more than £25,725 (from April 2019). More information on repayments can be found at: repayments.It’s available to eligible full-time higher education students and does not depend on family income.
The amount of the Tuition Fees Loan is paid directly to the University of Wolverhampton by the Student Loan Company.
Visit student finance on the gov.uk website to find out more.
Self-funding: If you don’t want to take out a loan to pay your fees, you might want to take advantage of the University’s scheme to pay by instalments: see How to Pay.The funding available to you depends on when you started your studies and if you have been to University previously.