Wolverhampton Business School

BA (Hons) Business and Marketing Management with Sandwich placement

BA (Hons) Sandwich 4 years

This course adds a placement year to our Business Management degree programme. This provides valuable workplace experience and significantly improves your employability on graduation. 

This course adds a placement year to our Business Management degree programme. This provides valuable workplace experience and significantly improves your employability on graduation. 

Award
BA (Hons)
Start date(s)
16 September 2024
UCAS Code
NN19
Course specifications
Course length
Sandwich (4 years)
Campus location
Wolverhampton City Campus
UCAS points calculator

Why choose this course?

This course adds a placement year to our Business Management degree programme. This provides valuable workplace experience and significantly improves your employability on graduation. On a sandwich course, your third year will be a supervised placement, giving  you the opportunity to apply and develop the knowledge and skills gained in the first two years of your course, before you move on to your final year.

This exciting and innovative general business programme is designed for students who want to embark on an in-depth study of business and management to develop analysis and evaluation skills that can be applied to real-world situations.

Innovation and enterprise; sustainability; responsibility and professionalism; and digitalisation underpin this programme: You will explore the functional areas of business, such as management, marketing, human resources, finance and operations, through the lens of these four main themes which run throughout the programme.

Entrepreneurship is a key force for successful economic growth and entrepreneurial thinking is at the heart of this programme in which you will develop knowledge and understanding of a range of management and business practices and the ability to apply them effectively in an entrepreneurial and innovative manner.

Independent and transferable personal development skills are vital in business, and you will have the opportunity to develop them through interactive learning activities and self-reflection to enable you to develop the professional skills required in the workplace. You will acquire core business skills through case studies, online activities and live projects, through interactions with entrepreneurs and business speakers, and through reflecting on your own practice.

The course aims to supply future managers and professionals to various business and management sectors as well as to provide key knowledge, skills and attributes that are vital to modern organisations.

The course aims to supply future managers and professionals to various business and management sectors as well as to provide key knowledge, skills and attributes that are vital to modern organisations.

The course offers you the option of specialising in your final year by opting for a bracketed award in human resources, enterprise, or marketing

What's unique about this course?

  • This course adds a placement year to our Business Management degree programme. This provides valuable workplace experience and significantly improves your employability on graduation. 
  • Students who complete this BA (Hons) will have gained sufficient credits to progress on to the CIM Level 7 Chartered Professional Postgraduate Diploma in Marketing.

 

What happens on the course?

Year 1 (Level 4) modules

The Responsible Business 

An introduction to responsible business practices with an emphasis on professional, moral, and personal responsibility. This module will encourage the development of personal and professional development skills and self-reflection as a personal development tool.

The Innovative Business 

Exploring what it takes for a business to be innovative; you will be introduced to various theoretical views and opinions in the areas of creativity, innovation, and enterprise. You will be challenged to consider where, how and why ideas are generated; how ideas are implemented; and who and what type of people/teams develop innovative ideas.

The Sustainable Business 

As awareness of climate change, resource scarcity, environmental impact and social inequality rises, businesses are increasingly being held accountable by consumers, governments, and other stakeholders. The module provides a holistic view of sustainability through a global lens where you will learn how the aforementioned factors impact the way we live and how businesses operate.

Learning how businesses adopt sustainable strategies across their various business functions such as marketing, supply chain and HR, you will also explore the macro and micro influences that impact these strategies. Overall, the module will help create awareness of corporate as well as individual social responsibility through use of international case studies.

The Digital Business 

The first part of this module aims to provide a practical understanding of the digital business, the need for digital transformation to support innovation and to continue to have a competitive advantage in the marketplace. The various digital business models are explored along with the importance of digital capability.

The second part of the module introduces you to the information systems that support today's digital business. A range of information systems are examined including those that support the operations of the digital business, through to its sales and marketing functions. The importance of big data and business intelligence are introduced before examining how today’s digital business can apply business intelligence to develop new products and services along with improvements in efficiency and its business processes.

Year 2 (Level 5) modules

Customer Acquisition and Retention 

Exploring the customer journey from prospect or enquiry to loyal customer or advocate, you will learn about the marketing strategies and tactics involved in attracting new customers and retaining them. Research suggests it can cost between 5 and 10 times as much to acquire a new customer as it does to retain an existing one, with the commonly quoted average being 7 times more expensive to acquire a new customer.

So why do so many companies spend more time chasing new customers than keeping existing ones? This is the paradox of customer retention and acquisition. This module will enable you to understand the role of customer acquisition and retention in designing contemporary marketing strategies for organisations. You will gain practical experience of planning marketing campaigns designed to attract, win, and retain customers.

The Professional Manager and Leadership 

The aim of this module is to develop your understanding of management and leadership principles, and to explore the influence various leadership and management approaches have on key human resource management functions, including change management. Through the study of emerging leadership concepts, such as super leadership, you will develop an appreciation for the development of self as a method to support others in their development. Reflective practice underpins the module to support you in assessing your own approach to learning and development.

Operations and Project Planning 

Exploring operations and supply chain management, as well as the fundamentals of project management, this module aims to give you the skills required to analyse contemporary issues facing business operations and supply chain. It also exposes you to the understanding of how businesses mitigate these issues to deliver goods and services of the quality and of the right quantity to satisfy customers’ need while adopting lean business approaches.

Equipping you with team working and communication skills in a project environment, you will be able to define, plan and control projects through their life cycle, while balancing competing performance objectives and managing competing stakeholder requirements. Detailed study of management tools such as critical path analysis and PERT will be undertaken.

Managing Finance and Accounts 

The aim of this module is to provide an introduction of a range of financial and accounting skills to business students, to help their understanding and managerial decision-making skills. You will evaluate the organisation’ financial statements, identify the principles for setting and managing budgets and understand finance within the organisation. This module has been designed to enhance your confidence and credibility in financial management, which will translate into improved management skills.

Year 3

Supervised work experience

The sandwich-year option represents an opportunity for you to apply and develop, through work experience, the skills and knowledge gained on your course. This module involves a year-long placement in a business related area, supported by a workplace mentor and UWBS Employability and Placement Unit (EPU), with the opportunity to gain experience of graduate level work. Employers are very keen to employ graduates who have already had work experience as part of their course and this contributes to your unique selling points.

Year 3 (Level 6) modules

The Strategic Business 

The strategic business module will equip you to make strategic decisions at both a corporate and functional level. You will develop the skills required to evaluate the success of implemented strategy which will inform decision making at a corporate and functional level.

Organisational Behaviour 

Exploring current knowledge around behaviour in contemporary organisations, this module explores areas from an individual employee and manager perspective. You will engage with topics such as identity, power, gender, motivation, change, and ethics, from a critical, and in some instances, post-structuralist perspective. The aim of the module is to equip you with a fundamental grounding in organisational behaviour to help you develop into a manager of the future.

The Professional Project 

On this independent study unit, you will draw learning from previous subjects, focusing on your key strengths, in the production of a business artefact. Alongside the artefact, you will 

develop a written critical reflection, which is designed to explain your choice of artefact and reflect on the process of its production and dissemination.

 

The Business Communicator 

The ability to effectively communicate with all internal and external stakeholders is key for business leaders. The business environment is in constant flux, and it is important to be able to navigate this space, whilst building relationships and networks. This module will explore key communication and human resources theories and provide students with the tools to assess and develop their own communication skills.

 

 

Specialist routes:

Business Management (HR)

Strategic People Management

Explore how events and actions in the macro-environment impact upon organisations, and the strategies that organisations may adopt to manage this. You will engage with contemporary discourses around new ways of working and communicating including within dispersed collaborations, learning and development strategies to meet changing organisational needs, and creating inclusive and sustainable workplaces. You will also engage with emergent topics within the field, as organisations adapt and requirements change, impacting on organisational approaches.

People Profession – Transforming Organisations

Examine the importance of “the people profession” (human resources) in developing the organisational strategy and structure of a business. Develop your understanding of the importance of organisational strategy on structure, and the impact of organisational design, change and development in creating a sustainable business.

The Professional Project 

On this independent study unit, you will draw learning from previous subjects, focusing on your key strengths, in the production of a business artefact. Alongside the artefact, you will develop a written critical reflection, which is designed to explain your choice of artefact and reflect on the process of its production and dissemination.

 

Transition into the Human Resources Profession

Aiming to create awareness of the changing labour market and the strategies which are necessary to maximise career progression as you transition into the HR profession, on this modules you will be encouraged to consider current debates relating to the concept of employment and careers in the 21st century and apply them to the HR profession. You will critically evaluate, analyse and enhance your employability skills using a wide range of current tools, concepts, and techniques to better equip you for your future professional HR career.


Business Management (Enterprise)

Transformational Change Agent 

This module will give you the opportunity to develop your own capability to analyse and identify the need for change and how this happens within organisations; revealing the complexities and difficulties associated with making change happen. You will explore both the theory and practice of change agency using different activities and case studies. You will have the opportunity to evaluate and reflect on your own potential to develop as a change agent, enhancing your self-understanding and future employability and career prospects.

Creating a Winning Business 

Develop a business idea and its value proposition, identifying what is required to turn this idea into reality. You will have the opportunity to develop your creativity, enterprise skills and make use of the other necessary tools and techniques to assess the viability and market potential of the idea. This includes applied research, analysis, entrepreneurial and digital marketing, financial tools, and evaluation of the resource requirements for the start-up. This culminates in the production of a comprehensive business plan, which can be used later to launch your new business venture.

The Professional Project 

On this independent study unit, you will draw learning from previous subjects, focusing on your key strengths, in the production of a business artefact. Alongside the artefact, you will develop a written critical reflection, which is designed to explain your choice of artefact and reflect on the process of its production and dissemination.

Strategy in Action 

Providing the necessary tools and techniques to undertake a strategic analysis of a small or medium sized enterprise, you will evaluate its strategic position in the marketplace vis a vis competitor, craft a series of entrepreneurial and innovative strategic recommendations for the short and long-term strategic growth of the business, and address the issues relating to the management of these growth strategies.

In undertaking and completing the strategic growth plan project for a small or medium sized firm, this module not only provides you with a good understanding of the strategy process and how to develop cogent strategic recommendations, but also will enhance, through the development of your analytical skills and strategic thinking, your future employability and career prospects.

Business Management (Marketing)

Consumer Behaviour ant the Responsible Marketer

Addressing a wide range of marketing and psychological theories and concepts which help marketers to explain and analyse both consumer behaviour and online consumer behaviour, this module offers an insight into how consumers consider, buy and experience products and services. You will also explore ethical and social responsibility issues, assessing the techniques used by organisations to influence and persuade consumers to purchase. Discussions and debate around the responsibility of marketers will address contemporary cultural and social issues in marketing.

Marketing and Digital Strategy

Explore the complexities of a strategic marketing approach that every organisation needs to employ to develop and sustain competitive advantage. What influences strategic decisions and how do organisations create and sustain competitive advantage? This module expands the knowledge and understanding of traditional and digital marketing, exploring strategic positioning of products and brands offline vs online, and assessing the role of marketing from a strategic perspective.

The Marketing Consultant

Examine the role of social media, search engines and freelance marketing in targeting and communications, especially the strategic and practical application of social media and freelance platforms, with particular focus on competitor analysis. You will gain exposure to digital marketing tools and develop capabilities in search engine optimisation (SEO), keyword research, search engine marketing (SEM) and content marketing. You will benefit from guest speakers who will share their knowledge and experience in the field of social media and freelance marketing.

The Professional Project 

On this independent study unit, you will draw learning from previous subjects, focusing on your key strengths, in the production of a business artefact. Alongside the artefact, you will develop a written critical reflection, which is designed to explain your choice of artefact and reflect on the process of its production and dissemination.

Course Modules

Potential Career Paths

 

 

Additional Information

Everything you need to know about this course!

 

 

 

Studying this course will allow you to:

  • develop and apply research, writing, numerical, digital and personal skills within a business context
  • critically appraise relevant knowledge and understanding of organisations, the external environment in which they operate and management theory when assessing and solving problems in different business scenarios
  • apply relevant transferable skills to a career in business and management (for example, managing projects, communication, working in teams, research and appropriate technologies and critically reflect on the effectiveness of your own skills and knowledge in such application
  • examine contemporary and strategic issues through the application of relevant analytical concepts, models and theories
  • evaluate and demonstrate an informed understanding of ethical responsibilities contributing to professional values and their role in organisations and society in the 21st century
  • develop skills of independent learning, analysis, synthesis and critical thinking through the application of business and management concepts and principles and the related underpinning theories appropriate to a wide range of business organisations and situations.

Location Mode Fee Year
Home Sandwich £9250 per year 2022-23
Home Sandwich £9250 per year 2023-24
Home Sandwich £9250 per year 2023-24
Home Sandwich £9250 per year 2024-25
International Sandwich £13450 per year 2022-23
International Sandwich £14450 per year 2023-24
International Sandwich £14450 per year 2023-24
International Sandwich £14950 per year 2024-25

The University is committed to a transparent fee structure, with no hidden costs, to help you make an informed decision. This includes information on what is included in the fee and how fees are calculated and reviewed

Typical entry requirement: 96 UCAS points

  • A Levels - grades CCC / BCD
  • BTEC L3 Extended Diploma or OCR Cambridge L3 Technical Extended Diploma - grades MMM
  • BTEC L3 Diploma - grades DD
  • Access to HE Diploma (60 credits) of which a minimum of 45 must be at Level 3 (96 UCAS point equivalence, minimum 45 credits at merit)

Use the UCAS Tariff calculator to check your qualifications and points

Other Requirements

Students must usually have studied for a minimum of two years post GCSE level. However, we will consider applications from mature students who do not have two years of post-16 study, where they have relevant work experience. Please see http://wlv.ac.uk/mature for further information.

 

Tuition Fees Loan (Home Fee Status):

Most students will be able to apply for a loans to pay for these subject to eligibility. To find out more information please refer to the government Student Finance website.

Changes for EU students:

The UK government has confirmed that EU students starting courses from 1 August 2021 will normally be classified as having Overseas Fee status. More information about the change is available at UKCISA:

EU citizens living in the UK with 'settled' status, and Irish nationals living in the UK or Ireland, will still be classified as Home students, providing they meet the usual residency requirements, for more information about EU Settlement Scheme (EUSS) click here.


Self-funding:

If you don’t want to take out a loan to pay your fees or if you aren’t eligible to receive a loan, you might want to take advantage of the University’s scheme to pay by instalments: See How to pay.

For more information please contact the Gateway.


Your employer, embassy or organisation can pay for your Tuition fees:

If your employer, embassy or organisation agrees to pay all or part of your tuition fees; the University will refer to them as your sponsor and will invoice them for the appropriate amount.

We must receive notification of sponsorship in writing as soon as possible, and before enrolment, confirming that the sponsor will pay your tuition fees.


Financial Hardship:

Students can apply to the Dennis Turner Opportunity Fund.

for help with course related costs however this cannot be used for fees or to cover general living costs.


Bursaries and Scholarships:

In addition the University also offers a range of Bursaries and Scholarships packages

You can find more information on the University’s Funding, cost, fee and support pages.

Telephone

01902 32 22 22

Email

enquiries@wlv.ac.uk

Online

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Sandwich Course