The module has been designed to maximise student engagement and promote students’ employability skills. Students will acquire knowledge in the area professional and practical through face-to-face teaching, online activities and completion of a practical activity. The learning and teaching approach of the module will give the opportunity for students: • To consolidate information taught and test immediate knowledge retention. • To develop and reflect on the acquisition of legal and employability skills The module may provide students with the opportunity to be awarded digital badges for different skills and employability activities. Badges may be awarded for the completion of tasks and/or for completion of a self-directed series of activities. Once the tasks have been competed students will be awarded a digital badge that can be shared on portfolio websites such as LinkedIn. Students will be able to share the badges with prospective employers by adding them to a C.V.

This module explores the customer journey from prospect or enquiry to loyal customer or advocate. In this module, students will learn about the marketing strategies and tactics involved in attracting new customers and keeping them. Research suggests it can cost between 5 and 10 times as much to acquire a new customer as it does to retain an existing customer, with the commonly quoted average being 7 times more expensive to acquire a new customer. So why do so many companies spend more time chasing new customers than keeping existing ones? This is the paradox of customer retention and acquisition. This module will enable students to understand the role of customer acquisition and retention in designing contemporary marketing strategies for organisations. Students will gain practical experience of planning marketing campaigns designed to attract, win and retain customers.

The aim of this module is to provide an introduction of a range of financial and accounting skills to the business students, which will help their understanding and managerial decision making skills. Learners will evaluate the organisation’ financial statements, identify the principles for setting and managing budgets and understand finance within the organisation. This module has been designed to enhance the learner’s confidence and credibility in financial management, which will translate into improved management skills

The aim of this module is to develop students’ understanding of management and leadership principles, and to explore the influence various leadership and management approaches have on key Human Resource Management functions, including Change Management. Through the study of emerging leadership concepts, such as super-leadership, students will develop an appreciation for the development of self as a method to support others in their development. Reflective practice underpins the module to support students in assessing their own approach to learning and development.

The ability to effectively communicate with all internal and external stakeholders is key for business leaders. The business environment is in constant flux and it is important to be able to navigate this space, whilst building relationships and networks. This module will explore key communication and human resources theories and provide students with the tools to assess and develop their own communication skills.

The strategic business module will equip students with the knowledge required to make strategic decisions at both a corporate and functional level. Students will also develop the skills required to evaluate the success of implemented strategy within an organisational context. This will inform decision making at a corporate and functional level.

This module is designed to maximise student engagement, enhance legal research skills, and promote employability. Students can choose to complete a written research project or a practical law volunteering project providing legal advice, or any other approved placement involving legal practice. The supervised law research project and the volunteering project will both foster digital literacy and academic writing skills. The volunteering project will require a minimum period of engagement, interviewing clients, researching client issues and producing written advice to the client. Both the research project and the volunteering project will include a reflection. The module will provide students with a structured framework for developing research methodologies necessary to advise a client on practical legal issues and carry out academic legal research, develop the ability to critical analyse, and enhance professional writing techniques. The learning and teaching approach of the module will give the opportunity for students: To learn advanced research methodologies and techniques, to understand digital literacy skills for academic and professional contexts, consolidate knowledge of academic writing and critical analysis, develop project management and independent study skills. Students may be awarded digital badges for completing research tasks, which can be showcased on professional platforms like LinkedIn to enhance career prospects.

The Professional Project capstone module is an independent study unit. Students will be able to draw together learning form their previous subjects, focusing on their key strengths, in the production of a business artefact. Alongside the artefact students will develop a written critical reflection, which is designed elucidate their rational for choice of artefact and reflect on the process of its production and dissemination.

The module has been designed to maximise student engagement and promote students’ employability skills. Students will acquire knowledge in the area professional and practical through face-to-face teaching, online activities and completion of a practical activity. The learning and teaching approach of the module will give the opportunity for students: • To consolidate information taught and test immediate knowledge retention. • To develop and reflect on the acquisition of legal and employability skills The module may provide students with the opportunity to be awarded digital badges for different skills and employability activities. Badges may be awarded for the completion of tasks and/or for completion of a self-directed series of activities. Once the tasks have been competed students will be awarded a digital badge that can be shared on portfolio websites such as LinkedIn. Students will be able to share the badges with prospective employers by adding them to a C.V.

This module explores the customer journey from prospect or enquiry to loyal customer or advocate. In this module, students will learn about the marketing strategies and tactics involved in attracting new customers and keeping them. Research suggests it can cost between 5 and 10 times as much to acquire a new customer as it does to retain an existing customer, with the commonly quoted average being 7 times more expensive to acquire a new customer. So why do so many companies spend more time chasing new customers than keeping existing ones? This is the paradox of customer retention and acquisition. This module will enable students to understand the role of customer acquisition and retention in designing contemporary marketing strategies for organisations. Students will gain practical experience of planning marketing campaigns designed to attract, win and retain customers.

The aim of this module is to provide an introduction of a range of financial and accounting skills to the business students, which will help their understanding and managerial decision making skills. Learners will evaluate the organisation’ financial statements, identify the principles for setting and managing budgets and understand finance within the organisation. This module has been designed to enhance the learner’s confidence and credibility in financial management, which will translate into improved management skills

The aim of this module is to develop students’ understanding of management and leadership principles, and to explore the influence various leadership and management approaches have on key Human Resource Management functions, including Change Management. Through the study of emerging leadership concepts, such as super-leadership, students will develop an appreciation for the development of self as a method to support others in their development. Reflective practice underpins the module to support students in assessing their own approach to learning and development.

The ability to effectively communicate with all internal and external stakeholders is key for business leaders. The business environment is in constant flux and it is important to be able to navigate this space, whilst building relationships and networks. This module will explore key communication and human resources theories and provide students with the tools to assess and develop their own communication skills.

The strategic business module will equip students with the knowledge required to make strategic decisions at both a corporate and functional level. Students will also develop the skills required to evaluate the success of implemented strategy within an organisational context. This will inform decision making at a corporate and functional level.

This module is designed to maximise student engagement, enhance legal research skills, and promote employability. Students can choose to complete a written research project or a practical law volunteering project providing legal advice, or any other approved placement involving legal practice. The supervised law research project and the volunteering project will both foster digital literacy and academic writing skills. The volunteering project will require a minimum period of engagement, interviewing clients, researching client issues and producing written advice to the client. Both the research project and the volunteering project will include a reflection. The module will provide students with a structured framework for developing research methodologies necessary to advise a client on practical legal issues and carry out academic legal research, develop the ability to critical analyse, and enhance professional writing techniques. The learning and teaching approach of the module will give the opportunity for students: To learn advanced research methodologies and techniques, to understand digital literacy skills for academic and professional contexts, consolidate knowledge of academic writing and critical analysis, develop project management and independent study skills. Students may be awarded digital badges for completing research tasks, which can be showcased on professional platforms like LinkedIn to enhance career prospects.

The Professional Project capstone module is an independent study unit. Students will be able to draw together learning form their previous subjects, focusing on their key strengths, in the production of a business artefact. Alongside the artefact students will develop a written critical reflection, which is designed elucidate their rational for choice of artefact and reflect on the process of its production and dissemination.