Dr Samantha Moore

Senior Lecturer Animation

Moore Sam
Email address: S.Moore@wlv.ac.uk Phone number: 01902 322068 Location: MK602 Faculty: Faculty of Arts School/Institute: School of Media Areas of expertise: Animated documentary, animated non fiction, ideas development, experimental and innovative animation, combining research and practice


Dr Samantha Moore is an award winning animated documentary maker and researcher. Her teaching is in the areas of ideas development, experimental and innovative animation, and combining research and practice. She is passionate about using animation to convey information in new and interesting ways!

Research interests

Sam’s own practice is primarily with science collaborators, from archaeologists to neuroscientists and microbiologists. In 2011 in New York she won an award from the journal Nature ‘for scientific merit’ for her film about audio-visual synaesthesia An Eyeful of Sound. This film was made collaboratively with Dr Jamie Ward (reader in psychology at the University of Sussex) and a group of people who have synaesthesia. Her most recent film, Loop (2016), was made working with the lab of Dr Serge Mostowy (Wellcome fellow, Lister fellow) at Imperial College London on his work about septin cage assembly using a zebra fish model. The project was made through Animate Projects, funded by The Wellcome Trust and Garfield Weston.

She is the co-author of the book The Fundamentals of Animation (2nd Edition, Bloomsbury, 2016) with Professor Paul Wells.

Topics of her other films range from competitive sweetpea growing in Shropshire to the experience of having twins. Sam is interested in collaborative methodology projects, and making work about subjects that defy easy visualisation.

Membership of professional bodies

  • Member of the Society for Animation Studies,
  • Reviewer for Animation Studies Journal.


  • PhD, University of Loughborough, U.K.
  • Out of Sight: Using animation to document perceptual brain states.
  • Postgraduate Diploma, Fine Art Film, Central Saint Martins School of Art & Design, U.K.
  • BA (Hons) English Literature and Fine Art, University of Exeter, U.K.


  • Wells, P. and Moore, S., 2016. Fundamentals of Animation 2nd ed. Bloomsbury: London.
  • Moore, S. Does this look right? Working within the collaborative frame. In: Murray, J. & Elrich, N., ed. 2016. Drawn to life: Animated Realities Anthology. Edinburgh: University of Edinburgh Press (forthcoming).
  • Moore, S., An Eyeful of Sound: Using animation to document audio-visual synaesthesia pp80-86. In: Hohl, M., ed. 2012. Making Visible the Invisible: Art, design and science in data visualization. Huddersfield: University of Huddersfield. ISBN 978-1-86218-103-8.
  • Moore, S., 2011. Animating Unique Brain States: the animated documentary and ‘psychorealism’. Animation Studies Online Journal, ISSN 1930-1928.
  • Ward, J., Moore, S., Beck, B., Thompson-Lake, D., Salih, S. (2008). The Aesthetic appeal of auditory-visual synaesthetic perceptions in people without synaesthesia. Perception. 37, 1285-1296.
  • Moore, S., 2008. Animated Documentary - creatively treated reality. Imagine Magazine (Nov/Dec).

Experience in industry

Loop (2016) 6’ 
  • An Animate Projects commission for The Wellcome Trust, working with Dr Serge Mostowy at Imperial College London. It focuses on how the cytoskeleton responds to intracellular pathogens by assembling into septin cages within a zebrafish infection. Screened at (selected) Oberhausen Short Film Festival 2016, Flatpack Film festival 2016, installed at Quad Gallery Derby, Vivid Projects Birmingham, Wellcome Genome Campus Cambridge, LifeCycle Gallery Dundee, VIS Vienna Independent Shorts, Künstlerhaus Passagegalerie, Austria (all 2016).
Shadow Stories (2013) 5’
  • Funded by Shrewsbury Museum & Art Gallery, Shrewsbury & Atcham Local Authority.
  • An animated film for display in the pre-historic gallery commissioned by Shrewsbury Museum & Art Gallery’s new building as part of a programme of artist commissioned work.
  • An interpretive piece for a broad audience, which depicts the 10,000 years of modern humans between the end of the last ice age and the Roman invasion of Britain through the depiction of 18 objects in the museum’s collection. The film is on permanent exhibition in the two pre-historic galleries of the museum.
An Eyeful of Sound (2010) 10’25 
  • Funded by a Wellcome Trust small arts award.
  • ‘an inspired visualisation about synaesthesia – the experience of sensing in secondary ways.’ Sight & Sound magazine online, January 2010. Winner of the Nature Award for Scientific Merit, Imagine Film Festival (USA) 2010. Winner of Best Experimental / Animation Film at the Scinema Science Film Festival (Australia) 2010. Winner of a Diploma in Documentary at the Flip Animation Festival (UK) 2010. Screened at numerous international film festivals (incl. Palm Springs 2010). Part of the LIAF Best of Women Animators DVD 2010.
The Beloved Ones (2007) 6’30
  • Commissioned by the UK Film Council’s New Cinema Fund and the European Regional Development Fund through Screen West Midlands. Won a special mention by the Grand Jury at Animafest, Zagreb 2008 ‘For its message, told in a personal, accessible way’. Part of the British Councils touring programme of ‘outstanding British animation’ 2009. Screened internationally including Aspen Shortsfest 2008. Part of the Million Movies a Minute Animating Reality DVD.
doubled up (2004) 6’
  • Commissioned for the animate! scheme by Channel 4 television and Arts Council England. 
  • ‘a warm impressionistic exploration of the artist's shock at finding she is pregnant with twins, to music by artist Adam Goddard’ The Observer. Screened on Channel 4 Television in November 2004, subsequently screened at festivals internationally.
Success With Sweet Peas (2003) 6’
  • Commissioned by North Shropshire District Council and The Music Hall, Shrewsbury. Screened internationally including at Aspen Shortsfest 2004 and shortlisted for a British Animation Award 2004 (public choice award).