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Chamber champions the region and its people with launch of new campaign

Chamber champions the region and its people with launch of new campaign

Championing the Black Country, its connections and its people, is the overarching theme of the latest campaign launched today by the Black Country Chamber of Commerce and supported by the University of Wolverhampton Business School. 

Running until Spring 2023, ‘This is the Black Country’ is the next big campaign by the region’s longest running business support organisation and focuses on the three specific areas; people, place and power to frame much of the Chamber’s work over the coming months.        

Working in partnership with national audit, tax and advisory firm Crowe UK, recruitment experts Pertemps, Dudley based legal firm Higgs LLP, IT and tech experts EBC Group and the University of Wolverhampton’s Business School, the campaign will champion the region as a dynamic and innovative place to do business, promote the area to attract and retain talent and help ensure the Black Country has the best infrastructure, connectivity and access to green energy for the years ahead.  

Neil Anderson, Head of External Affairs at the Chamber said: “We have faced significant disruption over a turbulent decade and there is now danger that our region is left behind as we strive to make Brexit work, live with Covid-19 and respond to spiralling costs of doing business whilst ensuring we representative of all our communities and operate sustainably.  

“As a business community, we power the local economy and there is an onus on us to lead the way, fly the flag for the region and ensure that decision makers understand the importance of working with business to tackle both longstanding inequalities and respond to prevent threats which limit our productivity and growth.  

“This is the Black Country, will create awareness and allow us to debate on issues which matter to business today. Including the skills gap, recruiting and retaining talent, driving innovation, accessing green power and ensuring that we remain connected to modern infrastructure to get our goods and services to the world.”  

Sarah Williams, Interim Director of the Business School at University of Wolverhampton said: “The University of Wolverhampton Business School is delighted to be supporting the BCCC ‘This is the Black Country’ campaign.  

“Our mission is to support and champion business in the region as well as preparing people for work and being part of this important campaign helps us to serve and celebrate the business community in the Black Country.   

“The campaign highlights the innovation, entrepreneurship and opportunities created by businesses in the Black Country and allows us to celebrate the fantastic organisations responsible for it.” 

Throughout the campaign the Chamber will continue its extensive lobbying activities and advocate for the right decisions to be made which positively respond to the needs of businesses, the people and to ensure that the region is on a level playing field when it comes to investment and policy.  

Anybody interested in hearing more about This is the Black Country and its developing programme of events and news can visit This Is The Black Country - Black Country Chamber of Commerce  or sign up to the campaign newsletter.   

Anyone looking to study at the University of Wolverhampton should register for one of our Open Days. 


For more information please contact the Corporate Communications Team.

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