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Search Engine Optimisation (SEO) & Keyword Research


  • When? 07 December 2020 , 1-2pm
  • Where? online event

Course Leader in Marketing Management & Senior Lecturer in Digital Marketing in the University of Wolverhampton Business School Dr Imran Khan will explain what Search Engine Optimisation (SEO) is and How to do SEO in 3 stages?

• On-page SEO (Keyword Research)

• Off-page SEO (Link Building)

• Technical SEO (Digital Tools)

The session provides a taste of the topics and teaching and learning approaches which are used within our CIM programmes delivered at the University of Wolverhampton in Stafford and the University Centre Telford.

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