Search Engine Optimisation (SEO) & Keyword Research
- When? 07 December 2020 , 1-2pm
- Where? online event
Course Leader in Marketing Management & Senior Lecturer in Digital Marketing in the University of Wolverhampton Business School Dr Imran Khan will explain what Search Engine Optimisation (SEO) is and How to do SEO in 3 stages?
• On-page SEO (Keyword Research)
• Off-page SEO (Link Building)
• Technical SEO (Digital Tools)
The session provides a taste of the topics and teaching and learning approaches which are used within our CIM programmes delivered at the University of Wolverhampton in Stafford and the University Centre Telford.