“In these strange times, brands need to be strategically-focused on the long-term and not just on how people are all at home now”.

Marketing Week Columnist

Looking to the future and maintaining relationships with your community, staff, and customers is more important than ever.

How is a good brand image going to build your business?

Think about it the other way, if you do nothing, the perception of the business is that you don’t care. Show them you do.

During this session you will be able to:

• Gain an insight on the importance of brand relationships (why it is important?)

• Understand what the public needs and resonate with them (what do they want to know? )

• Find out about different methods to communicate these messages? (How can I do this for free?)

Speaker:

Monica Chauhan BA (Hons) MSc PGCertHEPP FHEA Seda DipM MCIM Monica Chauhan is a lecturer in marketing, teaching Chartered Institute of Marketing (CIM) modules, as well as marketing, branding and business modules, in Wolverhampton, Birmingham and Manchester. With over 18 years’ experience working within marketing, social and digital media, branding, advertising, events and communications in both public and private sectors.

wlv.ac.uk/execed