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Wolverhampton Business School

Marketing Management

MSc Full-time 12 months, Part-time 2 years

The MSc Marketing Management course is aimed at graduates and practitioners who desire to enhance their knowledge and understanding of a range of current marketing thinking and techniques, to support and enhance careers within the profession.

The MSc Marketing Management course is aimed at graduates and practitioners who desire to enhance their knowledge and understanding of a range of current marketing thinking and techniques, to support and enhance careers within the profession.

  • Institute Code W75
  • UCAS Code
  • Entry Requirements View
  • Fees View
  • Course Specifications View
  • Start Date(s) 15 February 2021, 19 October 2020
  • Award MSc
  • Study Mode Full-time, Part-time
  • Course Length Full-time (12 months), Part-time (2 years)
  • Campus Location University of Wolverhampton, Wolverhampton City Campus
  • School Wolverhampton Business School

Why choose this course?

The MSc Marketing Management course is aimed at graduates and practitioners who desire to enhance their knowledge and understanding of a range of current marketing thinking and techniques, to support and enhance careers within the profession.  In the context of a highly dynamic environment where a complexity of factors, particularly technology and innovation, creates significant impact on marketing strategies, management, systems and functions, the programme seeks to develop key marketing skills which will support both entrepreneurial self-development and employment, and also meet the requirements of managers operating at a senior level. In order to provide students with maximum opportunity, where appropriate live case studies will form part or all of the assessment process, involving interaction with local business.

By the end of the programme students will have acquired high-level knowledge and understanding of marketing concepts and principles, theoretical and business tools and frameworks and applied analysis. The MSc Marketing Management syllabus covers both strategic and operational perspectives and places emphasis upon the practical use of the knowledge gained via the employment of both live and simulated case material.

Students will develop enhanced key skills in the identification and anticipation of current and future marketing needs in given contexts, formulating and managing research, in presentation skills, problem-solving and organising, managing group-based projects, information gathering and exchange, team working and leadership.

For graduates who are already in employment, the programme will enhance their academic and professional skills and understanding, thus enabling them to accelerate their careers within the organisation or, alternatively, seek employment in another organisation at a higher level.

If you undertake the full time MSc Marketing  Management you are entitled to become affiliate members of the CIM during your time at the University of Wolverhampton and by doing so will attract a number of additional benefits.

At, or towards the end of the programme, you may wish to fully enrol with the Chartered Institute of Marketing and add a Professional qualification to your Masters award by taking and passing the remaining examinations for the Diploma in Professional Marketing. This would incur extra charges payable to the CIM.

Course Modules

Potential Career Paths

There are a range of opportunities for you to engage in whilst studying your postgraduate course which are designed to enhance your employability. These include guest lectures, live case studies and a range of placement opportunities. The University of Wolverhampton Business School is a major contributor to the local provision and management of the Government-sponsored Business Support schemes, some of which place graduates, selected via a formal interview process, to assist SMEs on supervised projects. The Department of Marketing and Enterprise is a major participant in this scheme and MSc Marketing graduates who have demonstrated a high standard of educational achievement upon graduation are encouraged to apply for such opportunities. Additionally, the University facilitates a range of employment opportunities via its Careers and Employment Services:

Additional Information

Everything you need to know about this course!

Location Mode Fee Year
Home/EU Full-time £8850 per year 2020-21
Home/EU Part-time £4425 per year 2020-21
International Full-time £13350 per year 2020-21

These fees relate to new entrants only for the academic year indicated for entry onto the course, any subsequent years study may be subject to an annual increase, usually in line with inflation.

2018 Entry

  • A good honours undergraduate degree (second class or above) from a UK university or overseas equivalent, or a professional qualification and/or experience considered to be equivalent to the above;
  • A reference from a tutor who has supervised the applicant’s undergraduate studies and/or employer;
  • Students may apply for recognition of prior learning (RPL) subject to the guidelines set out in the RPL Handbook. RPL includes accreditation of prior certificated learning and /or accreditation of prior experiential learning.
  • Applications are also welcome from individuals who do not possess the above qualifications but who have significant management experience and are able to demonstrate previous non-certificated learning equivalent to the above.  In such cases, admission to the programme will be based on an evaluation of the applicant’s ability to continue to benefit from and achieve the award.

International Applicants

Your qualifications need to be deemed equivalent to the above entry requirements.

Postgraduate Loan (UK or EU national):

You may be able to get a postgraduate student loan from Student Finance England of up to £11,222 to help pay for a Master’s degree. Applications are made through Student Finance England and more information on the regulations and eligibility criteria can be found at gov.uk or here

* Any RPL will invalidate your eligibility as you must study a minimum of 180 credits

EU students applying for the 2020/21 academic year:

The UK Government has confirmed that EU students will continue to be eligible for 'home fee status' for entry in September 2020, and will continue to have access to financial support available via student loans for the duration of their course. For more information take a look at the gov.uk website.


Postgraduate Loyalty Discount:

You can get 20% discount on a taught postgraduate course if you’re a University of Wolverhampton Graduate.

The University offers a generous 20% Loyalty Discount to students progressing from an undergraduate programme to a taught postgraduate programme, where both courses are University of Wolverhampton Awards.

There is no time limit on how long ago you completed your degree as long as this is your first Masters level qualification.

The discount applies to the first year of enrolment only. Students who receive a loyalty discount are not entitled to any further tuition discount or bursary. For full terms and conditions click here.


Self-funded:

If you are paying for the fees yourself then the fees can be paid in 3 instalments: November, January and April. More information can be found by clicking here.


Sponsored - Your employer, embassy or organisation can pay for your Tuition fees:

Your employer, embassy or organisation agrees to pay all or part of your tuition fees; the University will refer to them as your sponsor and will invoice them for the appropriate amount.

We must receive notification of sponsorship in writing as soon as possible, and before enrolment, confirming that the sponsor will pay your tuition fees.


Financial Hardship:

Students can apply to the Dennis Turner Opportunity Fund for help with course related costs however this cannot be used for fees or to cover general living costs.


Charitable Funding:

You might also want to explore the possibility of funding from charitable trusts; please see the following websites Association of Charitable Foundations, Directory of Social Change or Family Action. Most charities and trust funds offer limited bursaries targeted to specific groups of students so you will need to research whether any of them are relevant to your situation.


You can find more information on the University’s Funding, cost, fee and support pages.

Telephone

01902 32 22 22

Email

enquiries@wlv.ac.uk

Online

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