Wolverhampton Business School

Marketing Management - Extended

MSc Full-time 12 months

This course enables entry onto the MSc Marketing Management if you did not gain a first or second class honours at degree level (or equivalent).

This course enables entry onto the MSc Marketing Management if you did not gain a first or second class honours at degree level (or equivalent).

  • Institute Code W75
  • UCAS Code
  • Entry Requirements View
  • Fees View
  • Course Specifications View
  • Start Date(s) 6 January 2020, 7 September 2020
  • Award MSc
  • Study Mode Full-time
  • Course Length Full-time (12 months)
  • Campus Location University of Wolverhampton
  • School Wolverhampton Business School

Why choose this course?

This course enables entry onto the MSc Marketing Management if you did not gain a first or second class honours at degree level (or equivalent). It will add to your existing skills and knowledge providing you with enhanced understanding and abilities which will prepare you for Masters courses.

The MSc Marketing Management course is aimed at graduates and practitioners who desire to enhance their knowledge and understanding of a range of current marketing thinking and techniques, to support and enhance careers within the profession.  In the context of a highly dynamic environment where a complexity of factors, particularly technology and innovation, creates significant impact on marketing strategies, management, systems and functions, the programme seeks to develop key marketing skills which will support both entrepreneurial self-development and employment, and also meet the requirements of managers operating at a senior level. In order to provide students with maximum opportunity, where appropriate live case studies will form part or all of the assessment process, involving interaction with local business.

By the end of the programme students will have acquired high-level knowledge and understanding of marketing concepts and principles, theoretical and business tools and frameworks and applied analysis. The MSc Marketing Management syllabus covers both strategic and operational perspectives and places emphasis upon the practical use of the knowledge gained via the employment of both live and simulated case material

Students will develop enhanced key skills in the identification and anticipation of current and future marketing needs in given contexts, formulating and managing research, in presentation skills, problem-solving and organising, managing group-based projects, information gathering and exchange, team working and leadership.

For graduates who are already in employment, the programme will enhance their academic and professional skills and understanding, thus enabling them to accelerate their careers within the organisation or, alternatively, seek employment in another organisation at a higher level.

If you undertake the full time MSc Marketing  Management you are entitled to become affiliate members of the CIM during your time at the University of Wolverhampton and by doing so will attract a number of additional benefits.

At, or towards the end of the programme, you may wish to fully enrol with the Chartered Institute of Marketing and add a Professional qualification to your Masters award by taking and passing the remaining examinations for the Diploma in Professional Marketing. This would incur extra charges payable to the CIM.

What happens on the course?

September start (full time)

Semester 1

7BE011 Masters Learning

7MK002 Marketing Management

7MK004 Developing Contemporary Marketing Communications

7MK022 Service Sector Marketing

7MG001 Independent Business Analysis Project (12 months in length)

Semester 2

7MK003 Global Marketing – Strategy and Practice

7MK007 Marketing Strategy for Business

7MK005 Delivering Growth through Innovative Marketing Solutions – Doing it Better

Course Modules

Additional Information

Everything you need to know about this course!

  • Ability to evaluate and plan at a professional and strategic level (i.e. formulate marketing strategy and plans).
  • Develop and implement a research proposal for investigating organisational & managerial problems within a marketing context. Recommend and justify a realistic course of action, for example a Strategic Marketing Plan or a Strategic Marketing Solution to a business problem, supported by appropriate justification and evidence, and to include an appropriate implementation dimension. The student will be expected to be able to communicate the results and conclusions of research and investigation via a variety of feedback and communication modes.
  • A comprehensive knowledge (including the use and limitations) of a range of techniques applicable to researching market environments and the understanding that enables an evaluation of methodologies, development of critiques and an ability to propose new hypotheses where appropriate.
  • A comprehensive knowledge (including the use and limitations) of a range of techniques applicable to researching market environments and the understanding that enables an evaluation of methodologies, development of critiques and an ability to propose new hypotheses where appropriate.
  • Research,  critically examine, evaluate and interpret business, marketing and company data in order to produce a coherent report which incorporates reference to contemporary issues, challenges and problems relating to the impact of strategic marketing  on business and management at functional, strategic and sector levels. Define and assess the impact of internationalisation and globalisation on organisations’ marketing activities.
  • Synthesise a range of marketing theories and data to produce a coherent situation analysis. Critically analyse and evaluate a range of marketing situations regionally, nationally and internationally. Develop   independent learning underpinned by previous experience; further own understanding and skill and communicate this to peers and tutors involved in that process through a variety of learning and assessment mechanisms.
  • Produce work of an appropriate professional standard in both content and appearance which demonstrates mastership via coherence of objectives, depth of subject research, critical analysis and evaluation, marketing knowledge and application resulting in an evidenced, relevant and useful conclusion.
  • Analyse the different approaches and techniques that facilitate detailed study at the postgraduate level in business and management issues.

Location Mode Fee Year
Home/EU Full-time £9612 per year 2019-20
International Full-time £14745 per year 2019-20

These fees are applicable for new entrants in 2019/20. Fees are for the academic year only, any subsequent years may be subject to an annual increase, usually in line with inflation.

Any undergraduate degree from a UK university or overseas equivalent, or a professional qualification and/or experience considered to be equivalent to the above;

A reference from a tutor who has supervised the applicant’s undergraduate studies and/or employer;

Students may apply for recognition of prior learning (RPL) subject to the guidelines set out in the RPL Handbook. RPL includes accreditation of prior certificated learning and /or accreditation of prior experiential learning.

Please check our minimum language entry requirements before submitting your application;

We offer a range programmes in English as a Foreign Language if you don't meet these requirements.

Applications are also welcome from individuals who do not possess the above qualifications but who have significant management experience and are able to demonstrate previous non-certificated learning equivalent to the above.  In such cases, admission to the programme will be based on an evaluation of the applicant’s ability to continue to benefit from and achieve the award.

Postgraduate Loans: Are available for taught and research Masters courses for students resident in England. For more information on eligibility and how to apply online visit: www.gov.uk/postgraduate-loan

Professional and Career Development Loan: The University is a Professional and Career Development Loans (PCDL) registered Learning Provider, registration number [4413]. A PCDL is a commercial bank loan that you can use to help pay for work-related learning. For further information on financial assistance to support your learning, please visit the GOV.UK website or contact the National Careers Service on 0800 100 900.

Charitable Funding: You might also want to explore the possibility of funding from charitable trusts; please see the following websites www.acf.org.ukwww.dsc.org.uk/fundingwebsites or www.family-action.org.uk. Most charities and trust funds offer limited bursaries targeted to specific groups of students so you will need to research whether any of them are relevant to your situation.

University Postgraduate Loyalty Discount: The University also offers a postgraduate loyalty discount (https://www.wlv.ac.uk/study-here/money-matters/financial-support/postgraduate-study/postgraduate-loyalty-discount/): If you have completed an undergraduate degree at the University of Wolverhampton, you may be eligible for a 20% discount on the first year of a taught postgraduate programme.

Financial Hardship: Students can apply to the Dennis Turner Opportunity Fund (https://www.wlv.ac.uk/study-here/money-matters/financial-support/dennis-turner-opportunity-fund/) for help with course related costs however this cannot be used for fees or to cover general living costs.

If you are paying for the fees yourself then the fees can be paid in 3 instalments: November, January and April. More information can be found at www.wlv.ac.uk/howtopay

Telephone

01902 32 22 22

Email

enquiries@wlv.ac.uk

Online

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