Wolverhampton Business School

Professional Digital Marketing

CIM Diploma Part-time 1 year

The CIM Diploma in Professional Digital Marketing is similar to the Diploma in Professional Marketing, but with an increased focus on digital issues and skills.

The CIM Diploma in Professional Digital Marketing is similar to the Diploma in Professional Marketing, but with an increased focus on digital issues and skills.

  • Institute Code W75
  • UCAS Code
  • Entry Requirements View
  • Fees View
  • Start Date(s) 19 September 2022
  • Award CIM Diploma
  • Study Mode Part-time
  • Course Length Part-time (1 year)
  • Campus Location Wolverhampton City Campus, University Centre Telford (Southwater), University of Wolverhampton in Stafford
  • School Wolverhampton Business School

Why choose this course?

The CIM Diploma in Professional Digital Marketing is similar to the Diploma in Professional Marketing, but with an increased focus on digital issues and skills.  The course is relevant for those working in a marketing role and will provide the opportunity to develop contemporary expertise, knowledge and skills applicable to the digital environment.


The University of Wolverhampton Business School is a CIM accredited tuition and examination centre, and all CIM examinations can be sat at our Wolverhampton City campus.  We are also a graduate gateway university – see CIM for more information https://www.cim.co.uk/qualifications/graduate-gateway/

The course is taught by tutors with both academic expertise and practical experience of working in marketing. 


Data from the CIM suggests that CIM qualifications:

  • Enhance your employability prospects– 60% of CIM graduates are more respected at work or given more responsibility. CIM Alumni Survey.
  • Over a third of CIM graduates get promoted or receive a pay risewithin 12 months of graduating. CIM Alumni Survey.
  • Help to progress your career– 35% of marketing leaders have a CIM qualification – the most common after a university degree (46%). Hays, DNA of a Marketing Leader Report 2019).

(Source: CIM (2020) www.cim.co.uk/qualifications)


You will study three modules to qualify for the Diploma in Digital marketing:

  • Marketing and Digital Strategy
  • Digital Optimisation
  • The Digital Customer Experience


The CIM set the assessments and also mark the work.  All of the modules listed above are assessed via an assignment.  


CIM Diploma in Professional Marketing

The Diploma programme is run throughout the academic year and students can join at three allocated points to start selected modules. For more information please contact course leader Dr Emma Edwards on E.C.Edwards@wlv.ac.uk 


Course Modules

Additional Information

Everything you need to know about this course!

Location Mode Fee Year
Home/EU Part-time £2134 per year 2020-21
Home Part-time £2183 per year 2021-22
Home Part-time £2665 per year 2022-23

These fees relate to new entrants only for the academic year indicated for entry onto the course, any subsequent years study may be subject to an annual increase, usually in line with inflation.

The CIM Professional Certificate in Marketing


Any business or marketing Batchelors or Masters degree (or equivalent) where one third of the credits comes from marketing


Experience in marketing management sufficient to evidence the learning outcomes of the CIM Professional Certificate in Marketing.

If English is not your first language, you will need to have an IELTS score of 6.5 or above, or evidence of English proficiency equivalent to the above.

If you have studied a Marketing, Advertising, PR or equivalent based  undergraduate or Postgraduate degree it may be that you can gain a module exemption for one of more of the modules at this level and therefore only have to complete the remaining module(s) to gain the qualification.  For further information on this you should contact the Chartered Institute of Marketing directly to discuss this. 

Postgraduate Loyalty Discount:

You can get 20% discount on a taught postgraduate course if you’re a University of Wolverhampton Graduate.

The University offers a generous 20% Loyalty Discount to students progressing from an undergraduate programme to a taught postgraduate on-site programme, where both courses are University of Wolverhampton Awards.

There is no time limit on how long ago you completed your degree as long as this is your first Masters level qualification.

The discount applies to the first year of enrolment only. Students who receive a loyalty discount are not entitled to any further tuition discount or bursary. For full terms and conditions click here.


If you are paying for the fees yourself then the fees can be paid in 3 instalments: November, January and April. More information can be found by clicking here.

Sponsored - Your employer, embassy or organisation can pay for your Tuition fees:

Your employer, embassy or organisation agrees to pay all or part of your tuition fees; the University will refer to them as your sponsor and will invoice them for the appropriate amount.

We must receive notification of sponsorship in writing as soon as possible, and before enrolment, confirming that the sponsor will pay your tuition fees.

Financial Hardship:

Students can apply to the Dennis Turner Opportunity Fund for help with course related costs however this cannot be used for fees or to cover general living costs.

Charitable Funding:

You might also want to explore the possibility of funding from charitable trusts; please see the following websites Association of Charitable Foundations, Directory of Social Change or Family Action. Most charities and trust funds offer limited bursaries targeted to specific groups of students so you will need to research whether any of them are relevant to your situation.

You can find more information on the University’s Funding, cost, fee and support pages.


01902 32 22 22




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