Wolverhampton Business School

Tourism and Marketing Management

BA (Hons) Part-time 6 years, Full-time 3 years

  • Institute Code W75
  • UCAS Code N804
  • Entry Requirements View
  • Fees View
  • Course Specifications View
  • Start Date(s) 18 September 2023
  • Award BA (Hons)
  • Study Mode Part-time, Full-time
  • Course Length Part-time (6 years), Full-time (3 years)
  • Campus Location Wolverhampton City Campus
  • School Wolverhampton Business School
  • UCAS Points Calculator Click here

Why choose this course?

A degree in Tourism and Marketing Management will prepare you for career opportunities in the tourism sector where you will be able to use a portfolio of marketing expertise and skills to inform the management of tourist destinations and attractions. 

During your studies you will learn a range of academic and applied practical skills which will support you in progressing toward an academic career, employment in industry, or support you in developing your own business.  There will be opportunities to learn theories and academic perspectives in the specialism of Tourism Management, as well as apply topics learnt in applied modules, providing you with practical skills upon graduation.  You will learn about all aspects of tourism from travel and tourism to dark tourism.  You will also learn about effective marketing, covering topics from customer acquisition to applied marketing strategy.  You will be given the opportunity to work with real businesses and gain access to managers and executive officers, as well as put your skills into practise.  Upon graduation students can expect to enter a number of roles in the tourism sector within the public, private or voluntary sectors, or continue on to postgraduate study. Career opportunities include travel agents, destination management and marketing organisations, visitor attractions, heritage sites, local authorities, cultural organisations, travel operators, transport organisations and travel industry suppliers.

What happens on the course?

Semester 1 Starters:


Year 1

4MK002 Marketing Principles (20 Credits)

4LI003 Introduction to Tourism (20 Credits)

4LI011 Academic Skills (20 Credits)

4LI005 Tourism Place making (20 Credits)

4MK005 Marketing Performance Management (20 Credits)

4MK006 Introduction to Brand Communication (20 Credits)

Year 2

5MK006 Marketing Planning (20 Credits)

5LI014 Business Travel and Tourism (20 Credits)

5HR002 Leading and Managing in Organisations (20 Credits)

5MK012 Integrated Marketing Communications (20 Credits)

5LI011 Research Themes in Tourism (20 Credits)

5MK011 Customer Acquisition and Retention (20 Credits)

Year 3

6MK007 Managing Corporate Reputation (20 Credits)

6LI020 Destination Marketing & Management (20 Credits)

6LI022 Research, Interpretation and Analysis (20 Credits)

6MK002 Applied Marketing Strategy (20 Credits)

6LI018 Tourism in Emerging Markets (20 Credits)

6BU013 Independent Project (20 Credits)

Course Modules

Potential Career Paths

A degree in Tourism and Marketing Management will prepare you for career opportunities in the tourism sector where you will be able to use a portfolio of marketing expertise and skills to inform the management of tourist destinations and attractions.   During your studies there will be opportunities to gain employability support such as CV writing, applying for job vacancies and writing personal statements.   There will be opportunities to engage with Alumni who have gained successful careers in the Tourism sectors.  Challenge Academy provides a link between students and real life projects which can be undertaken alongside study, and are often integrated into modules.  This gives students many opportunities to network with industry professionals and gain hands on experience which will give our students a competitive advantage when they graduate.  There is also business start-up support available for those wanting to run their own business. There are also opportunities to engage in careers fairs, as well as the Career Development Week initiative. Upon graduation students can expect to enter a number of roles in the tourism sector within the public, private or voluntary sectors, or continue on to postgraduate study. Career opportunities include travel agents, destination management and marketing organisations, visitor attractions, heritage sites, local authorities, cultural organisations, travel operators, transport organisations and travel industry suppliers. 

Additional Information

Everything you need to know about this course!

The Marketing, Innovation, Leisure and Enterprise (MiLE) department has strong reputations in the subject disciplines of tourism management and marketing, based on a combination of the industry expertise and experience of MiLE department staff who have delivered a number of consultancy projects on behalf of organisations such as The NEC Group, further demonstrating our expertise around the management of venues.

Courses are informed and endorsed by our research, publications, and engagement with professional bodies such as the Association for Events Management Education (AEME) and Chartered Institute of Marketing (CIM).

We have forged strong links with industry partners including The Tourism Society and The Tourism Management Institute (TMI). We also work closely with large travel and tourism businesses such as TUI UK Plc and the European Tour Operators Association, and are the department are members of The Association for Tourism in Higher Education (ATHE), the Association of Event Management Education (AEME), The Institute of Travel and Tourism (ITT) and The Council for Hospitality Management Education (CHME).

As well as being an institutional member of the CIM, the University is an Institute of Travel and Tourism (ITT) Centre of Excellence.  These accreditations recognise leading universities who maintain high professional standards throughout marketing and travel and tourism industries.

Students of this course will gain the opportunity to engage in industry specific work placements, gain access to high level industry speakers, gain access to senior industry figures for research purposes and have the opportunity to be awarded the annual ITT Centre of Excellence Student of the Year award. Furthermore, our relationship with University venues: The Arena Theatre and The Performance Hub provide an alternative classroom which you will access as part of your course. Learning with us, you will engage with industry through application of learning to live events, field trips and guest lecturers. These resources and developments place MiLE in a very strong position to provide both practical experiences which underpin theoretical understanding and prepare you for the challenges of working in the dynamic event marketing environment. 

Teaching at the University is designed to meet the needs of a wide variety of learners, and benefits from technology supported learning so that you can develop your IT skills whilst developing and presenting exciting and industry-relevant assessments.

The University of Wolverhampton continues to develop state of the art facilities which will greatly enhance your learning experience. A new purpose built facility has been built to house the University of Wolverhampton Business School. Designed to nurture talents and provide platform for engagement with the business community in the region, the University of Wolverhampton Business School building will provide state of the art facilities such as executive education suite, innovative teaching and learning spaces, an IT suite, consulting rooms and a central social space and café. This building and facilities will provide a conducive environment for learning and HE experience.

You can develop the skills and knowledge that you need to study at undergraduate level, building on your strengths and working on your weaknesses, so that you can feel confident that by the end you are ready to commence a degree course, and to apply the skills to undertake the directed and independent learning which will help you to achieve your potential. This will allow you to embark on Level 4 study in an appropriate undergraduate discipline or combined award, confident that you have developed the skills and chosen the most relevant subject area(s) to specialise in, which will allow you to perform strongly at degree level and enhance your career aims.

There are many internal and external initiatives which have been developed to support students’ employability development and to boost your career prospects with real life business experience. For example the Challenge Academy, organised and delivered by the university, is a network of students who undertake short-term projects on behalf of businesses. During the first and second year of the degree students take a module which gives them an opportunity to undertake a placement, in the final year there are opportunities to undertake real life consultancy projects. Between the second and third year of the degree students have an opportunity to take a sandwich placement, which is a ten months paid placement in the industry. The University’s Careers Centre provides assistance in finding suitable placements and making successful applications, from identifying a job role to CV writing, applications, interviews and assessment centres. Every module delivered as part of this course aims to give students exposure to the industry, this is either through a field trip or an industry speaker guest talk. All university students are eligible for the ERASMUS+ EU Placements. These are paid or unpaid placements organised in the area of students’ study or interest in a number of European Union countries.  There are two to twelve months summer or yearlong placements which are organised and funded by the scheme (flights, insurance, accommodation, transfers, etc.). The University has a team of careers consultants and employability advisers who offer help with the above opportunities. There is also a virtual jobs boards called the Workplace which advertises a multitude of casual and permanent roles. These may be of interest to you whilst studying with us or as you look for your first post-university graduate job.

 For the award of an honours degree, you, the student, will be able to:

  • Demonstrate a systematic understanding of key aspects of tourism and marketing management within the tourism sector, including acquisition of coherent and detailed knowledge, at least some of which is at, or informed by, the forefront of defined aspects of a discipline with an appreciation of the uncertainty, ambiguity and limits of knowledge.
  • Demonstrate an ability to deploy accurately established techniques of analysis and enquiry within the tourism and marketing management discipline and apply the methods and techniques that they have learned to review, consolidate, extend and apply your knowledge and understanding, and to initiate and carry out projects.
  • Demonstrate conceptual understanding that enables the student:

    • to devise and sustain arguments, and/or to solve problems, using ideas and techniques, some of which are at the forefront of a discipline

    • to describe and comment upon particular aspects of current research, or equivalent advanced scholarship, in the discipline.

  • Demonstrate the ability to manage your own learning, and to make use of scholarly reviews and primary sources (for example, refereed research articles and/or original materials appropriate to the discipline) and communicate information, ideas, problems and solutions to both specialist and non-specialist audiences.

  • Critically evaluate arguments, assumptions, abstract concepts and data (that may be incomplete), to make judgements, and to frame appropriate questions to achieve a solution - or identify a range of solutions - to a problem.

  • Propose, undertake and present an independent study project that analyses a key issue in the area of business and human resource management.


Location Mode Fee Year
Home Full-time £9250 per year 2022-23
Home Part-time £3120 per year# 2022-23
International Full-time £13450 per year 2022-23

The University is committed to a transparent fee structure, with no hidden costs, to help you make an informed decision. This includes information on what is included in the fee and how fees are calculated and reviewed

# Undergraduate part-time fees for 50% rate of study

Typical entry requirement: 96 UCAS points

  • A Levels - grades CCC / BCD
  • BTEC L3 Extended Diploma or OCR Cambridge L3 Technical Extended Diploma - grades MMM
  • BTEC L3 Diploma - grades DD
  • Access to HE Diploma: 45 L3 credits at Merit

Use the UCAS Tariff calculator to check your qualifications and points

Other Requirements

Students must usually have studied for a minimum of two years post GCSE level. However, we will consider applications from mature students who do not have two years of post-16 study, where they have relevant work experience. Please see http://wlv.ac.uk/mature for further information.

Tuition Fees Loan (Home Fee Status):

Most students will be able to apply for a loans to pay for these subject to eligibility. To find out more information please refer to the government Student Finance website.

Changes for EU students:

The UK government has confirmed that EU students starting courses from 1 August 2021 will normally be classified as having Overseas Fee status. More information about the change is available at UKCISA:

EU citizens living in the UK with 'settled' status, and Irish nationals living in the UK or Ireland, will still be classified as Home students, providing they meet the usual residency requirements, for more information about EU Settlement Scheme (EUSS) click here.


If you don’t want to take out a loan to pay your fees or if you aren’t eligible to receive a loan, you might want to take advantage of the University’s scheme to pay by instalments: See How to pay.

For more information please contact the Gateway.

Your employer, embassy or organisation can pay for your Tuition fees:

If your employer, embassy or organisation agrees to pay all or part of your tuition fees; the University will refer to them as your sponsor and will invoice them for the appropriate amount.

We must receive notification of sponsorship in writing as soon as possible, and before enrolment, confirming that the sponsor will pay your tuition fees.

Financial Hardship:

Students can apply to the Dennis Turner Opportunity Fund.

for help with course related costs however this cannot be used for fees or to cover general living costs.

Bursaries and Scholarships:

In addition the University also offers a range of Bursaries and Scholarships packages

You can find more information on the University’s Funding, cost, fee and support pages.


01902 32 22 22




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