Tourism and Marketing Management

The Marketing, Innovation, Leisure and Enterprise (MiLE) department has strong reputations in the subject disciplines of tourism management and marketing, based on a combination of the industry expertise and experience of MiLE department staff who have delivered a number of consultancy projects on behalf of organisations such as The NEC Group, further demonstrating our expertise around the management of venues.

Courses are informed and endorsed by our research, publications, and engagement with professional bodies such as the Association for Events Management Education (AEME) and Chartered Institute of Marketing (CIM).

We have forged strong links with industry partners including The Tourism Society and The Tourism Management Institute (TMI). We also work closely with large travel and tourism businesses such as TUI UK Plc and the European Tour Operators Association, and are the department are members of The Association for Tourism in Higher Education (ATHE), the Association of Event Management Education (AEME), The Institute of Travel and Tourism (ITT) and The Council for Hospitality Management Education (CHME).

As well as being an institutional member of the CIM, the University is an Institute of Travel and Tourism (ITT) Centre of Excellence.  These accreditations recognise leading universities who maintain high professional standards throughout marketing and travel and tourism industries.

Students of this course will gain the opportunity to engage in industry specific work placements, gain access to high level industry speakers, gain access to senior industry figures for research purposes and have the opportunity to be awarded the annual ITT Centre of Excellence Student of the Year award. Furthermore, our relationship with University venues: The Arena Theatre and The Performance Hub provide an alternative classroom which you will access as part of your course. Learning with us, you will engage with industry through application of learning to live events, field trips and guest lecturers. These resources and developments place MiLE in a very strong position to provide both practical experiences which underpin theoretical understanding and prepare you for the challenges of working in the dynamic event marketing environment. 

Teaching at the University is designed to meet the needs of a wide variety of learners, and benefits from technology supported learning so that you can develop your IT skills whilst developing and presenting exciting and industry-relevant assessments.

The University of Wolverhampton continues to develop state of the art facilities which will greatly enhance your learning experience. A new purpose built facility has been built to house the University of Wolverhampton Business School. Designed to nurture talents and provide platform for engagement with the business community in the region, the University of Wolverhampton Business School building will provide state of the art facilities such as executive education suite, innovative teaching and learning spaces, an IT suite, consulting rooms and a central social space and café. This building and facilities will provide a conducive environment for learning and HE experience.

You can develop the skills and knowledge that you need to study at undergraduate level, building on your strengths and working on your weaknesses, so that you can feel confident that by the end you are ready to commence a degree course, and to apply the skills to undertake the directed and independent learning which will help you to achieve your potential. This will allow you to embark on Level 4 study in an appropriate undergraduate discipline or combined award, confident that you have developed the skills and chosen the most relevant subject area(s) to specialise in, which will allow you to perform strongly at degree level and enhance your career aims.

There are many internal and external initiatives which have been developed to support students’ employability development and to boost your career prospects with real life business experience. For example the Challenge Academy, organised and delivered by the university, is a network of students who undertake short-term projects on behalf of businesses. During the first and second year of the degree students take a module which gives them an opportunity to undertake a placement, in the final year there are opportunities to undertake real life consultancy projects. Between the second and third year of the degree students have an opportunity to take a sandwich placement, which is a ten months paid placement in the industry. The University’s Careers Centre provides assistance in finding suitable placements and making successful applications, from identifying a job role to CV writing, applications, interviews and assessment centres. Every module delivered as part of this course aims to give students exposure to the industry, this is either through a field trip or an industry speaker guest talk. All university students are eligible for the ERASMUS+ EU Placements. These are paid or unpaid placements organised in the area of students’ study or interest in a number of European Union countries.  There are two to twelve months summer or yearlong placements which are organised and funded by the scheme (flights, insurance, accommodation, transfers, etc.). The University has a team of careers consultants and employability advisers who offer help with the above opportunities. There is also a virtual jobs boards called the Workplace which advertises a multitude of casual and permanent roles. These may be of interest to you whilst studying with us or as you look for your first post-university graduate job.

 For the award of an honours degree, you, the student, will be able to:

• Demonstrate a systematic understanding of key aspects of tourism and marketing management within the tourism sector, including acquisition of coherent and detailed knowledge, at least some of which is at, or informed by, the forefront of defined aspects of a discipline with an appreciation of the uncertainty, ambiguity and limits of knowledge.
• Demonstrate an ability to deploy accurately established techniques of analysis and enquiry within the tourism and marketing management discipline and apply the methods and techniques that they have learned to review, consolidate, extend and apply your knowledge and understanding, and to initiate and carry out projects.

• Demonstrate conceptual understanding that enables the student:

  • to devise and sustain arguments, and/or to solve problems, using ideas and techniques, some of which are at the forefront of a discipline

  • to describe and comment upon particular aspects of current research, or equivalent advanced scholarship, in the discipline.

• Demonstrate the ability to manage your own learning, and to make use of scholarly reviews and primary sources (for example, refereed research articles and/or original materials appropriate to the discipline) and communicate information, ideas, problems and solutions to both specialist and non-specialist audiences.

• Critically evaluate arguments, assumptions, abstract concepts and data (that may be incomplete), to make judgements, and to frame appropriate questions to achieve a solution - or identify a range of solutions - to a problem.

• Propose, undertake and present an independent study project that analyses a key issue in the area of business and human resource management.

The University is committed to a transparent fee structure, with no hidden costs, to help you make an informed decision. This includes information on what is included in the fee and how fees are calculated and reviewed

^# Undergraduate part-time fees for 50% rate of study

2020 Entry         

Typical entry requirement: 96 UCAS points

• A Levels - grades CCC / BCD
• BTEC L3 Extended Diploma or OCR Cambridge L3 Technical Extended Diploma - grades MMM
• Access to HE Diploma: 45 L3 credits at Merit

Use the UCAS Tariff calculator to check your qualifications and points

• If you've got other qualifications or relevant experience, please contact The Gateway for further advice before applying.
• International entry requirements and application guidance can be found at http://www.wlv.ac.uk/international/apply
• Successful completion of the International Foundation Year in Social Sciences guarantees entry on to this course

Other Requirements

Students must usually have studied for a minimum of two years post GCSE level. However, we will consider applications from mature students who do not have two years of post-16 study, where they have relevant work experience. Please see http://wlv.ac.uk/mature for further information.

The University also offers a range of Bursaries and Scholarships in addition to other financial support packages

Tuition Fees Loan: If you wish, you can take out a Government Student Loan which covers the full course fee. You pay it back once you’ve left university and your income is more than £25,725 (from April 2019). More information on repayments can be found at: repayments.
It’s available to eligible full-time higher education students and does not depend on family income.

The amount of the Tuition Fees Loan is paid directly to the University of Wolverhampton by the Student Loan Company.

Visit student finance on the gov.uk website to find out more.

For more information please contact the Gateway.

Financial Hardship: Students can apply to the Dennis Turner Opportunity Fund (https://www.wlv.ac.uk/study-here/money-matters/financial-support/dennis-turner-opportunity-fund/) for help with course related costs however this cannot be used for fees or to cover general living costs.

Telephone

01902 32 22 22

Email

enquiries@wlv.ac.uk

Online

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