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BA (Hons) Tourism and Marketing Management with Foundation Year

A degree in Tourism and Marketing Management will prepare you for career opportunities in the tourism sector where you will be able to use a portfolio of marketing expertise and skills to inform the management of tourist destinations and attractions. 

During your studies you will learn a range of academic and applied practical skills which will support you in progressing toward an academic career, employment in industry, or support you in developing your own business.  There will be opportunities to learn theories and academic perspectives in the specialism of Tourism Management, as well as apply topics learnt in applied modules, providing you with practical skills upon graduation.  You will learn about all aspects of tourism from travel and tourism to dark tourism.  You will also learn about effective marketing, covering topics from customer acquisition to applied marketing strategy.  You will be given the opportunity to work with real businesses and gain access to managers and executive officers, as well as put your skills into practise.  Upon graduation students can expect to enter a number of roles in the tourism sector within the public, private or voluntary sectors, or continue on to postgraduate study. Career opportunities include travel agents, destination management and marketing organisations, visitor attractions, heritage sites, local authorities, cultural organisations, travel operators, transport organisations and travel industry suppliers.