The BA (Hons) Marketing Management course aims to provide students with fundamental knowledge and understanding of business. This degree focuses on key marketing theories and their strategic applications to organisations, and how operating within a highly digitised and challenging global business environment can be applied.
Through the use of a wide range of approaches and e-learning forums, students will learn varied aspects of marketing principles essential to the work of marketing professionals. This includes marketing planning and strategy, digital marketing techniques, consumer behaviour, advertising, communication with customers and much more. Throughout the course, students will learn practical skills, including IT, plus numerical and communication skills. Much of this will be reinforced by real-life examples.
The BA (Hons) Marketing Management course provides an option for students to pursue a one-year work placement in employment, either in the UK or abroad. In addition to this by studying on the BA (Hons) Marketing Management students will be able to access a wide variety of internships (both paid and unpaid), which will further develop their knowledge and application of marketing management techniques in practice.
You may also study Marketing as part of the following joint awards:
- BA (Hons) Business and Marketing Management
- BA (Hons) Marketing and Enterprise Management
- BA (Hons) Marketing and Human Resource Management
As an accredited Chartered Institute of Marketing (CIM) centre, the course has been designed to obtain exemptions from CIM qualifications. On successful completion of the BA (Hons) Business and Marketing Management course students will be able to get exemption from the CIM Professional Certificate in Marketing and subject to fulfilling certain requirements will further be able to get exemption from the CIM Professional Diploma in Marketing and the CIM Professional Diploma in digital marketing.