Wolverhampton Business School

Marketing Management

BA (Hons) Full-time 3 years, Part-time 6 years

The BA (Hons) Marketing Management course aims to provide the student with an underpinning knowledge and understanding of business and how marketing theories and their strategic applications to organisations operating within a highly digitised and challenging global business environment can be applied.

The BA (Hons) Marketing Management course aims to provide the student with an underpinning knowledge and understanding of business and how marketing theories and their strategic applications to organisations operating within a highly digitised and challenging global business environment can be applied.

  • Institute Code W75
  • UCAS Code N501
  • Entry Requirements View
  • Fees View
  • Course Specifications View
  • Start Date(s) 20 January 2020, 21 September 2020
  • Award BA (Hons)
  • Study Mode Full-time, Part-time
  • Course Length Full-time (3 years), Part-time (6 years)
  • Campus Location Wolverhampton City Campus
  • School Wolverhampton Business School

Why choose this course?

The BA (Hons) Marketing Management course aims to provide the student with an underpinning knowledge and understanding of business and how marketing theories and their strategic applications to organisations operating within a highly digitised and challenging global business environment can be applied.

Through the use of a wide range of approaches and e-learning forums students will learn varied aspects of marketing principles essential to the work of marketing professionals including: marketing planning and strategy, digital marketing techniques, consumer behaviour, advertising, communication with customers, pricing, distribution, selling techniques, building relationships with stakeholders and researching markets. Throughout the course students will learn practical skills, including IT, numerical and communication skills, much of this will be underpinned by real life examples.

The BA (Hons) Marketing Management course provides an option for students to pursue a one-year work placement in employment, either in the UK or abroad. In addition to this by studying on the BA (Hons) Marketing Management students will be able to access a wide variety of internships (both paid and unpaid), which will further develop their knowledge and application of marketing management techniques in practice.

You may also study Marketing as part of the following joint awards: 

 

 

What happens on the course?

Semester 1 Starters:

UNDERGRADUATE

Year 1

4MK002 Marketing Principles (20 Credits)

4AC012 Finance and Accounting for Managers (20 Credits)

4BU006 Learning for Business Success (20 Credits)

4HR002 Introduction to People at Work (20 Credits)

4MK006 Introduction to Brand Communication (20 Credits)

4MK005 Marketing Performance Management (20 Credits)

Year 2

5BE001 Entrepreneurial Creativity and Innovation (20 Credits)

5MK006 Marketing Planning (20 Credits)

5LI018 Services Marketing (20 Credits)

5MK011 Customer Acquisition and Retention (20 Credits)

5MK014 Marketing Research Methods (20 Credits)

5MK012 Integrated Marketing Communications (20 Credits)

Year 3

6MK002 Marketing Strategy (20 Credits)

6MK001 International Marketing (20 Credits)

6MK005 Personal Selling and Sales Management (20 Credits)

6BU013 Independent Project (20 Credits)

6MK010 Consumer Behaviour (20 Credits)

6MK007 Managing Corporate Reputation (20 Credits)

Course Modules

Potential Career Paths

Additional Information

Everything you need to know about this course!

Enhancing your employment and career prospects

Studying with the Business School gives you a head start in your career through offering:

Internships - You can choose to gain valuable work experience through taking an internship (sandwich placement) as part of your programme of study. Full support in preparing and securing internships is provided through our dedicated support team.

Study abroad - You can choose to undertake one semester or a full year study abroad at one of our EU partners, as part of your programme of study.

Working with real managers - We find many opportunities for you to work with practising managers, from company projects, guest lectures and site visits through to short internships or full year long sandwich placements.

Developing real business skills - Studying at Wolverhampton will allow you to develop the skills businesses demand including IT, project management, team working and leadership.

Careers support and guidance - You will be able to gain an Employability Award. Having developed your CV and enhanced your interview skills you will be able to undertake a short internship to prepare yourself to gain employment on graduation.

Volunteering - You can gain valuable employability skills through volunteering. Opportunities exist for you to work with voluntary organisations.

Starting your own business - Not only will you develop the business acumen necessary to start and manage your own business but on-going support is available both during your studies and on graduation to help you make a success of your business start-up.

Management mentors - You will have the opportunity to be mentored by a senior manager from the region through our Institute of Directors mentoring scheme or alumni.

A supportive professional study environment

Your learning experience at the Business School will be enhanced by:

Tutors who know about business - The tutors on this programme will have had experience as practicing managers, have worked with business in an advisory capacity or will be researching business and management in order that what you learn is current, leading edge thinking which has real relevance to the world of business.

A friendly and supportive environment - We are known for the support we provide to our students. Whether pastoral or study advice your personal tutor and course leader are there to give you the support you need, when you need it.

Blended learning - The School has developed a blended learning approach where lecture and tutorial activities are supported by online learning to become a seamless learning experience both in and outside of the classroom.

Flexibility - The programme offered gives you flexibility over your study options as you progress and develop, whether this is choosing to study abroad or take an internship or being able to move between the courses we offer.

Professional body informed programmes - The school has strong professional body links and these are used to inform the curriculum to ensure they reflect the latest professional thinking and standards and to maximise the exemptions and accreditation you will gain alongside studying your programme.

Internationalisation - Our international student and staff body and a curriculum underpinned by internationalisation will enable you to learn how to operate in a global business environment.

At the end of this course you, the student, will be able to:

  1. Develop and apply research, writing, numerical, digital and personal skills within a business context
  2. Develop skills of independent learning, analysis, synthesis and critical thinking through the application of marketing management concepts and principles and the related underpinning theories appropriate to a wide range of business organisations and situations.
  3. Apply relevant transferable skills to a career in marketing management (for example, managing projects, communication, working in teams, research and appropriate technologies and critically reflect on the effectiveness of their own skills and knowledge).
  4. Examine contemporary and strategic marketing issues through the application of relevant analytical concepts, models and theories.
  5. Evaluate and demonstrate an informed understanding of ethical responsibilities contributing to their professional values and their role in organisations and society in the 21st century.
  6. Critically appraise relevant knowledge and understanding of organisations, the external environment in which they operate and management theory when assessing and solving problems in different business scenarios.

Location Mode Fee Year
Home/EU Full-time £9250 per year 2019-20
Home/EU Full-time £9250 per year 2020-21
Home/EU Part-time £2975 per year# 2019-20
Home/EU Part-time £3050 per year# 2020-21
International Full-time £12000 per year 2019-20
International Full-time £12250 per year 2020-21
International Part-time £6000 per year# 2019-20
International Part-time £6125 per year# 2020-21

The University is committed to a transparent fee structure, with no hidden costs, to help you make an informed decision. This includes information on what is included in the fee and how fees are calculated and reviewed

# Undergraduate part-time fees for 50% rate of study

2020 Entry         

Typical entry requirement: 96 UCAS points

  • A Levels - grades CCC / BCD
  • BTEC L3 Extended Diploma or OCR Cambridge L3 Technical Extended Diploma - grades MMM
  • Access to HE Diploma: 45 L3 credits at Merit

Use the UCAS Tariff calculator to check your qualifications and points

Other Requirements

Students must usually have studied for a minimum of two years post GCSE level. However, we will consider applications from mature students who do not have two years of post-16 study, where they have relevant work experience. Please see http://wlv.ac.uk/mature for further information.

 

Chartered Institute of Marketing (CIM)

Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

Chartered Institute of Marketing (CIM)

Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

The University also offers a range of Bursaries and Scholarships in addition to other financial support packages

Tuition Fees Loan: If you wish, you can take out a Government Student Loan which covers the full course fee. You pay it back once you’ve left university and your income is more than £25,725 (from April 2019). More information on repayments can be found at: repayments.
It’s available to eligible full-time higher education students and does not depend on family income.

The amount of the Tuition Fees Loan is paid directly to the University of Wolverhampton by the Student Loan Company.

Visit student finance on the gov.uk website to find out more.

Self-funding: If you don’t want to take out a loan to pay your fees, you might want to take advantage of the University’s scheme to pay by instalments: see How to Pay.The funding available to you depends on when you started your studies and if you have been to University previously.

For more information please contact the Gateway.

Financial Hardship: Students can apply to the Dennis Turner Opportunity Fund (https://www.wlv.ac.uk/study-here/money-matters/financial-support/dennis-turner-opportunity-fund/) for help with course related costs however this cannot be used for fees or to cover general living costs.

Telephone

01902 32 22 22

Email

enquiries@wlv.ac.uk

Online

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