Wolverhampton Business School

BA (Hons) Marketing Management

BA (Hons)
Start date(s)
23 September 2024,25 September 2023,15 January 2024
Course specifications
Course length
Full-time (3 years)
Campus location
Wolverhampton City Campus
UCAS points calculator

Why choose this course?

The BA (Hons) Marketing Management course aims to provide students with fundamental knowledge and understanding of business. This degree focuses on key marketing theories and their strategic applications to organisations, and how operating within a highly digitised and challenging global business environment can be applied.

Through the use of a wide range of approaches and e-learning forums, students will learn varied aspects of marketing principles essential to the work of marketing professionals. This includes marketing planning and strategy, digital marketing techniques, consumer behaviour, advertising, communication with customers and much more. Throughout the course, students will learn practical skills, including IT, plus numerical and communication skills. Much of this will be reinforced by real-life examples.

The BA (Hons) Marketing Management course provides an option for students to pursue a one-year work placement in employment, either in the UK or abroad. In addition to this by studying on the BA (Hons) Marketing Management students will be able to access a wide variety of internships (both paid and unpaid), which will further develop their knowledge and application of marketing management techniques in practice.

You may also study Marketing as part of the following joint awards: 

As an accredited Chartered Institute of Marketing (CIM) centre, the course has been designed to obtain exemptions from CIM qualifications. On successful completion of the BA (Hons) Business and Marketing Management course students will be able to get exemption from the CIM Professional Certificate in Marketing and subject to fulfilling certain requirements will further be able to get exemption from the CIM Professional Diploma in Marketing and the CIM Professional Diploma in digital marketing. 

Graduates from this course will be able to continue to complete the CIM professional qualifications or study our  MSc Marketing course or the  MA in International Business Management. The wide range of relevant skills gained by the end of the course would provide you with opportunities to progress into various business and marketing management positions.   



What happens on the course?

BA (Hons) Marketing Management is a 3-year marketing course. Each year is comprised of two semesters and every semester contains two 30 credit modules. As we focus on employability, we aim to teach you marketing skills which marketing employers are looking for in a marketing graduate. Our marketing course develops your personal brand in multiple ways:

Basics of Marketing

You will start your marketing course by studying the fundamentals of marketing, during which you will explore key marketing and management theories, and how to apply them to solve real-time business issues. This includes: 

  • website design and development
  • search engine marketing (SEM)
  • search engine optimisation (SEO)
  • content marketing
  • consumer behaviour
  • green and ethical marketing
  • data analytics
  • marketing management
  • digital marketing

Marketing tools

In order to adjust into the post covid digital marketing world you need to know the use of marketing tools to assist the marketing operations and automation. The marketing industry is heavily relying on marketing tools to make internal and external processes seamless. We have embedded some of these key marketing tools into our modules to prepare you for the industry, such as Content Management Systems (CMS), Search Engine Optimisation (SEO) tools, Keyword analysis tools, Email marketing tools, Advertisement tools, Social Media Management tools, Marketing Research tools, Data Analytics tools and Search Engine tools.

Key Marketing Skills

We are fully aware of marketing trends and the expectations of the marketing employers. According to the CMO survey and the Chartered Marketing Institute, marketing experts think that Website optimisation, Digital media and search, Direct digital marketing to customers, Data analytics, MarTech systems/platforms, Online experimentations and/or A/B testing, Customer relationship management (CRM) and User experience are some of the key marketing skills. You learn all the skills through our modules.


We have a strong link with the industry and there are many businesses working with us. We also have some consultancy style modules where you get to work with real-time businesses as a marketing student to solve their real-time marketing issues. Moreover, we also invite marketing experts in our modules to talk about key marketing issues in the industry. These modules help you network with marketing experts. This networking brings a lot of opportunities for you in form of jobs, work placements and internship.

Online Personal branding

In your final year you study ‘The Marketing Consultant’ module which will help you develop your online personal brand with the use of social media platforms. This module helps you identify the industry route you want to take, your strengths and weaknesses, career opportunities, competition in the industry, development of your online presence and finally set your short-term and long-term objectives.

The IoD Student Mentoring Scheme

A fantastic opportunity for our final year marketing students to join a mentoring scheme connected to the IoD (Institute of Directors) to help you get ahead on the career ladder. You will be able to get advice and encouragement from a Senior Manager, Director or Chief executive.

Marketing Bootcamp

Marketing Bootcamp is a series of hour-long marketing events. We invite marketing experts from industry and academia to talk about contemporary issues in marketing. We also give opportunity to our marketing students to share their marketing experience and share the stage with experts. We also organise marketing workshops to provide hands on training on different digital marketing tools.

Our purpose-built Business School, the Lord Swraj Paul Building, sits at the heart of the University's City Campus - Molineux, right next to Wolverhampton Wanderers' Molineux Stadium. The six storey centre is home to an executive education suite, innovative teaching and learning spaces, an IT suite, consulting rooms and a central social space and café. Find out more


Course Modules

Potential Career Paths

Additional Information

Everything you need to know about this course!

Enhancing your employment and career prospects

Studying with the Business School gives you a head start in your career through offering:
Internships - You can choose to gain valuable work experience through taking an internship (sandwich placement) as part of your programme of study.  Full support in preparing and securing internships is provided through our dedicated support team.  
Study abroad - You can choose to undertake one semester or a full year study abroad at one of our EU partners, as part of your programme of study.  
Working with real managers - We find many opportunities for you to work with practising managers, from company projects, guest lectures and site visits through to short internships or full year long sandwich placements. 
Developing real business skills - Studying at Wolverhampton will allow you to develop the skills businesses demand including IT, project management, team working and leadership.
Careers support and guidance - You will be able to gain an Employability Award.  Having developed your CV and enhanced your interview skills you will be able to undertake a short internship to prepare yourself to gain employment on graduation.
Volunteering - You can gain valuable employability skills through volunteering.  Opportunities exist for you to work with voluntary organisations.
Starting your own business - Not only will you develop the business acumen necessary to start and manage your own business but on-going support is available both during your studies and on graduation to help you make a success of your business start-up.
Management mentors - You will have the opportunity to be mentored by a senior manager from the region through our Institute of Directors mentoring scheme or alumni.

A supportive professional study environment

Your learning experience at the Business School will be enhanced by:
Tutors who know about business - The tutors on this programme will have had experience as practicing managers, have worked with business in an advisory capacity or will be researching business and management in order that what you learn is current, leading edge thinking which has real relevance to the world of business.
A friendly and supportive environment - We are known for the support we provide to our students.  Whether pastoral or study advice your personal tutor and course leader are there to give you the support you need, when you need it.
Blended learning - The School has developed a blended learning approach where lecture and tutorial activities are supported by online learning to become a seamless learning experience both in and outside of the classroom.
Flexibility - The programme offered gives you flexibility over your study options as you progress and develop, whether this is choosing to study abroad or take an internship or being able to move between the courses we offer.
Professional body informed programmes - The school has strong professional body links and these are used to inform the curriculum to ensure they reflect the latest professional thinking and standards and to maximise the exemptions and accreditation you will gain alongside studying your programme.
Internationalisation - Our international student and staff body and a curriculum underpinned by internationalisation will enable you to learn how to operate in a global business environment.


At the end of this course you, the student, will be able to:

1.   Develop and apply research, writing, numerical, digital and personal skills within a business context

2.  Develop skills of independent learning, analysis, synthesis and critical thinking through the application of marketing management concepts and principles and the related underpinning theories appropriate to a wide range of business organisations and situations.

3.  Apply relevant transferable skills to a career in marketing management (for example, managing projects, communication, working in teams, research and appropriate technologies and critically reflect on the effectiveness of their own skills and knowledge).

4.  Examine contemporary and strategic marketing issues through the application of relevant analytical concepts, models and theories.

5.  Evaluate and demonstrate an informed understanding of ethical responsibilities contributing to their professional values and their role in organisations and society in the 21st century.

6.  Critically appraise relevant knowledge and understanding of organisations, the external environment in which they operate and management theory when assessing and solving problems in different business scenarios.

Typical entry requirement: 96 UCAS points

  • A Levels - grades CCC / BCD
  • BTEC L3 Extended Diploma or OCR Cambridge L3 Technical Extended Diploma - grades MMM
  • BTEC L3 Diploma - grades DD
  • Access to HE Diploma (60 credits) of which a minimum of 45 must be at Level 3 (96 UCAS point equivalence, minimum 45 credits at merit)

Use the UCAS Tariff calculator to check your qualifications and points

Other Requirements

Students must usually have studied for a minimum of two years post GCSE level. However, we will consider applications from mature students who do not have two years of post-16 study, where they have relevant work experience. Please see http://wlv.ac.uk/mature for further information.


Tuition Fees Loan (Home Fee Status):

Most students will be able to apply for a loans to pay for these subject to eligibility. To find out more information please refer to the government Student Finance website.

Changes for EU students:

The UK government has confirmed that EU students starting courses from 1 August 2021 will normally be classified as having Overseas Fee status. More information about the change is available at UKCISA:

EU citizens living in the UK with 'settled' status, and Irish nationals living in the UK or Ireland, will still be classified as Home students, providing they meet the usual residency requirements, for more information about EU Settlement Scheme (EUSS) click here.


If you don’t want to take out a loan to pay your fees or if you aren’t eligible to receive a loan, you might want to take advantage of the University’s scheme to pay by instalments: See How to pay.

For more information please contact the Gateway.

Your employer, embassy or organisation can pay for your Tuition fees:

If your employer, embassy or organisation agrees to pay all or part of your tuition fees; the University will refer to them as your sponsor and will invoice them for the appropriate amount.

We must receive notification of sponsorship in writing as soon as possible, and before enrolment, confirming that the sponsor will pay your tuition fees.

Financial Hardship:

Students can apply to the Dennis Turner Opportunity Fund.

for help with course related costs however this cannot be used for fees or to cover general living costs.

Bursaries and Scholarships:

In addition the University also offers a range of Bursaries and Scholarships packages

You can find more information on the University’s Funding, cost, fee and support pages.


01902 32 22 22




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Full-time Course