BA (Hons) Marketing Management

BA (Hons) Marketing Management is a 3-year marketing course. Each year is comprised of two semesters and every semester contains two 30 credit modules. As we focus on employability, we aim to teach you marketing skills which marketing employers are looking for in a marketing graduate. Our marketing course develops your personal brand in multiple ways:

Basics of Marketing

You will start your marketing course by studying the fundamentals of marketing, during which you will explore key marketing and management theories, and how to apply them to solve real-time business issues. This includes: 

• website design and development
• search engine marketing (SEM)
• search engine optimisation (SEO)
• content marketing
• consumer behaviour
• green and ethical marketing
• data analytics
• marketing management
• digital marketing

Marketing tools

In order to adjust into the post covid digital marketing world you need to know the use of marketing tools to assist the marketing operations and automation. The marketing industry is heavily relying on marketing tools to make internal and external processes seamless. We have embedded some of these key marketing tools into our modules to prepare you for the industry, such as Content Management Systems (CMS), Search Engine Optimisation (SEO) tools, Keyword analysis tools, Email marketing tools, Advertisement tools, Social Media Management tools, Marketing Research tools, Data Analytics tools and Search Engine tools.

Key Marketing Skills

We are fully aware of marketing trends and the expectations of the marketing employers. According to the CMO survey and the Chartered Marketing Institute, marketing experts think that Website optimisation, Digital media and search, Direct digital marketing to customers, Data analytics, MarTech systems/platforms, Online experimentations and/or A/B testing, Customer relationship management (CRM) and User experience are some of the key marketing skills. You learn all the skills through our modules.

Networking

We have a strong link with the industry and there are many businesses working with us. We also have some consultancy style modules where you get to work with real-time businesses as a marketing student to solve their real-time marketing issues. Moreover, we also invite marketing experts in our modules to talk about key marketing issues in the industry. These modules help you network with marketing experts. This networking brings a lot of opportunities for you in form of jobs, work placements and internship.

Online Personal branding

In your final year you study ‘The Marketing Consultant’ module which will help you develop your online personal brand with the use of social media platforms. This module helps you identify the industry route you want to take, your strengths and weaknesses, career opportunities, competition in the industry, development of your online presence and finally set your short-term and long-term objectives.

The IoD Student Mentoring Scheme

A fantastic opportunity for our final year marketing students to join a mentoring scheme connected to the IoD (Institute of Directors) to help you get ahead on the career ladder. You will be able to get advice and encouragement from a Senior Manager, Director or Chief executive.

Marketing Bootcamp

Marketing Bootcamp is a series of hour-long marketing events. We invite marketing experts from industry and academia to talk about contemporary issues in marketing. We also give opportunity to our marketing students to share their marketing experience and share the stage with experts. We also organise marketing workshops to provide hands on training on different digital marketing tools.

Our purpose-built Business School, the Lord Swraj Paul Building, sits at the heart of the University's City Campus - Molineux, right next to Wolverhampton Wanderers' Molineux Stadium. The six storey centre is home to an executive education suite, innovative teaching and learning spaces, an IT suite, consulting rooms and a central social space and café. Find out more