Increasingly, marketing and events are closely related, with events forming a key element of the marketing strategies of a number of organisations. Trade shows, product launches, conferences fundraising, public relations, are all evidence of external and internal marketing where event management (and the management of venues) are key responsibilities for marketing managers and illustrate the need for marketing managers to be competent and skilled in both marketing and event management.
BA (Hons) Marketing & Events Management will equip graduates with an events and marketing management portfolio of knowledge and skills so that they can consider the diverse work opportunities available in the events industry regionally, nationally and internationally. They will learn about the dynamic global marketplace within which the marketing and events operate, gain a working understanding of digital technologies and develop entrepreneurship and business skills that will help them to plan, organise, market and stage events.
What happens on the course?
Semester 1 Starters:
4MK002 Marketing Principles (20 Credits)
4LI011 Academic Skills (20 Credits)
4LI001 Introduction to Events and Venues (20 Credits)
6LI011 Sustainability and Events and Venues or 6LI024 The Wedding Experience (20 Credits)
The Marketing, Innovation, Leisure and Enterprise (MiLE) department has strong reputations in the subject disciplines of event management and marketing, based on a combination of the industry expertise and experience of MiLE department staff who have delivered a number of consultancy projects on behalf of organisations such as The NEC Group, further demonstrating our expertise around the management of venues. Courses are informed and endorsed by our research, publications, and engagement with professional bodies such as the Association for Events Management Education (AEME) and Chartered Institute of Marketing (CIM).
Our relationship with university venues: The Arena Theatre and The Performance Hub provide an alternative classroom which you will access as part of your course. Learning with us, you will engage with industry through application of learning to live events, field trips and guest lecturers. These resources and developments place MiLE in a very strong position to provide both practical experiences which underpin theoretical understanding and prepare you for the challenges of working in the dynamic event marketing environment.
Whilst studying with us in our new business school at the Wolverhampton Campus, you will learn about the global marketplace within which event venues operate, gain a working understanding of digital technologies, and develop entrepreneurship and business marketing skills that will help you to plan, organise, and market events.
A degree in Marketing and Events Management will prepare you for career opportunities in the events sector where you will be able to use a portfolio of marketing expertise and skills to inform the management of events and venues. Upon graduation students can expect to enter a number of roles in the events marketing sector: public, private or voluntary, gain career progression or set up their own events business. Opportunities can be found in a diversity of venues worldwide from management of venues and stadia, conferencing in hotels to staging corporate, local authority or charity events, arts and music festivals, or business start-up such as Wedding planning. Graduates of this award may also progress to our Marketing and Events postgraduate programmes.
What skills will you gain?
At the end of this course you, the student, will be able to:
Understand the role and scope of the events sector and critically analyse events and venues impact upon their environments and on regional, national and global culture.
To acquire industry knowledge and develop operational and entrepreneurial skills, relevant to employability and to the marketing, operation and management of events and venues.
Critically appraise the changing trends in the event and venue industry and their ability to attract and retain consumers and develop markets.
Evaluate problem solving techniques to analyse challenges and appropriate theoretical concepts and models to the marketing and management of venues, artists, performers, staff and consumers.
Develop critical awareness of and utilise digital technologies in learning environments and in the context of managing marketing for events and venues.
Critically evaluate the role of regional, national and global stakeholders and their impact on the structure and organisation of the events industry and on the management of venues.
These modules are correct at the time of publication. Modules may change over time due to validation and continuous monitoring policies. Applicants will be notified in writing of any significant changes to their chosen course(s).
Students must have studied a minimum of two years post GCSE level. However, it is expected that some applicants will be mature students with work experience, who wish to further their career development. These applicants will be processed through standard procedures, which may involve an interview as part of the process. Please seehttp://wlv.ac.uk/mature for further information.
Those who do not meet the entry requirements may be offered an alternative course
The University is committed to a transparent fee structure, with no hidden costs, to help you make an informed decision. This includes information on what is included in the fee and how fees are calculated and reviewed
# Undergraduate part-time fees for 50% rate of study
The University also offers a range of Bursaries and Scholarships in addition to other financial support packages
Tuition Fees Loan: If you wish, you can take out a Government Student Loan which covers the full course fee. You pay it back once you’ve left university and your income is more than £25,725 (from April 2019). More information on repayments can be found at: repayments.It’s available to eligible full-time higher education students and does not depend on family income.
The amount of the Tuition Fees Loan is paid directly to the University of Wolverhampton by the Student Loan Company.
Visit student finance on the gov.uk website to find out more.
Self-funding: If you don’t want to take out a loan to pay your fees, you might want to take advantage of the University’s scheme to pay by instalments: see How to Pay.The funding available to you depends on when you started your studies and if you have been to University previously.