BA (Hons) Marketing and Events Management

Increasingly, marketing and events are closely related, with events forming a key element of the marketing strategies of a number of organisations. Trade shows, product launches, conferences fundraising, public relations, are all evidence of external and internal marketing where event management (and the management of venues) are key responsibilities for marketing managers and illustrate the need for marketing managers to be competent and skilled in both marketing and event management.

BA (Hons) Marketing & Events Management will equip graduates with an events and marketing management portfolio of knowledge and skills so that they can consider the diverse work opportunities available in the events industry regionally, nationally and internationally. They will learn about the dynamic global marketplace within which the marketing and events operate, gain a working understanding of digital technologies and develop entrepreneurship and business skills that will help them to plan, organise, market and stage events.