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Wolverhampton Business School

Marketing and Events Management

BA (Hons) Part-time 6 years, Full-time 3 years

Increasingly, marketing and events are closely related, with events forming a key element of the marketing strategies of a number of organisations.

Increasingly, marketing and events are closely related, with events forming a key element of the marketing strategies of a number of organisations.

  • Institute Code W75
  • UCAS Code H3M2
  • Entry Requirements View
  • Fees View
  • Course Specifications View
  • Start Date(s) 21 September 2020
  • Award BA (Hons)
  • Study Mode Part-time, Full-time
  • Course Length Part-time (6 years), Full-time (3 years)
  • Campus Location Wolverhampton City Campus
  • School Wolverhampton Business School

Why choose this course?

Increasingly, marketing and events are closely related, with events forming a key element of the marketing strategies of a number of organisations. Trade shows, product launches, conferences fundraising, public relations, are all evidence of external and internal marketing where event management (and the management of venues) are key responsibilities for marketing managers and illustrate the need for marketing managers to be competent and skilled in both marketing and event management.

BA (Hons) Marketing & Events Management will equip graduates with an events and marketing management portfolio of knowledge and skills so that they can consider the diverse work opportunities available in the events industry regionally, nationally and internationally. They will learn about the dynamic global marketplace within which the marketing and events operate, gain a working understanding of digital technologies and develop entrepreneurship and business skills that will help them to plan, organise, market and stage events.

Course Modules

Potential Career Paths

Additional Information

Everything you need to know about this course!

The Marketing, Innovation, Leisure and Enterprise (MiLE) department has strong reputations in the subject disciplines of event management and marketing, based on a combination of the industry expertise and experience of MiLE department staff who have delivered a number of consultancy projects on behalf of organisations such as The NEC Group, further demonstrating our expertise around the management of venues. Courses are informed and endorsed by our research, publications, and engagement with professional bodies such as the Association for Events Management Education (AEME) and Chartered Institute of Marketing (CIM).

Our relationship with university venues: The Arena Theatre and The Performance Hub provide an alternative classroom which you will access as part of your course. Learning with us, you will engage with industry through application of learning to live events, field trips and guest lecturers. These resources and developments place MiLE in a very strong position to provide both practical experiences which underpin theoretical understanding and prepare you for the challenges of working in the dynamic event marketing environment. 
Whilst studying with us in our new business school at the Wolverhampton Campus, you will learn about the global marketplace within which event venues operate, gain a working understanding of digital technologies, and develop entrepreneurship and business marketing skills that will help you to plan, organise, and market events.

At the end of this course you, the student, will be able to:

  1. Understand the role and scope of the events sector and critically analyse events and venues impact upon their environments and on regional, national and global culture.
  2. To acquire industry knowledge and develop operational and entrepreneurial skills, relevant to employability and to the marketing, operation and management of events and venues.
  3. Critically appraise the changing trends in the event and venue industry and their ability to attract and retain consumers and develop markets.
  4. Evaluate problem solving techniques to analyse challenges and appropriate theoretical concepts and models to the marketing and management of venues, artists, performers, staff and consumers.
  5. Develop critical awareness of and utilise digital technologies in learning environments and in the context of managing marketing for events and venues.
  6. Critically evaluate the role of regional, national and global stakeholders and their impact on the structure and organisation of the events industry and on the management of venues.

Location Mode Fee Year
Home/EU Full-time £9250 per year 2019-20
Home/EU Full-time £9250 per year 2020-21
Home/EU Part-time £2975 per year# 2019-20
Home/EU Part-time £3050 per year# 2020-21
International Full-time £12000 per year 2019-20
International Full-time £12250 per year 2020-21
International Part-time £6000 per year# 2019-20
International Part-time £6125 per year# 2020-21

The University is committed to a transparent fee structure, with no hidden costs, to help you make an informed decision. This includes information on what is included in the fee and how fees are calculated and reviewed

# Undergraduate part-time fees for 50% rate of study

2020 Entry         

Typical entry requirement: 96 UCAS points

  • A Levels - grades CCC / BCD
  • BTEC L3 Extended Diploma or OCR Cambridge L3 Technical Extended Diploma - grades MMM
  • Access to HE Diploma: 45 L3 credits at Merit

Use the UCAS Tariff calculator to check your qualifications and points

Other Requirements

Students must usually have studied for a minimum of two years post GCSE level. However, we will consider applications from mature students who do not have two years of post-16 study, where they have relevant work experience. Please see for further information.


The University also offers a range of Bursaries and Scholarships in addition to other financial support packages

Tuition Fees Loan: If you wish, you can take out a Government Student Loan which covers the full course fee. You pay it back once you’ve left university and your income is more than £25,725 (from April 2019). More information on repayments can be found at: repayments.
It’s available to eligible full-time higher education students and does not depend on family income.

The amount of the Tuition Fees Loan is paid directly to the University of Wolverhampton by the Student Loan Company.

Visit student finance on the website to find out more.

Self-funding: If you don’t want to take out a loan to pay your fees, you might want to take advantage of the University’s scheme to pay by instalments: see How to Pay.The funding available to you depends on when you started your studies and if you have been to University previously.

For more information please contact the Gateway.

Financial Hardship: Students can apply to the Dennis Turner Opportunity Fund ( for help with course related costs however this cannot be used for fees or to cover general living costs.


01902 32 22 22



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