Increasingly, marketing and events are closely related, with events forming a key element of the marketing strategies of a number of organisations. Trade shows, product launches, conferences fundraising, public relations, are all evidence of external and internal marketing where event management (and the management of venues) are key responsibilities for marketing managers and illustrate the need for marketing managers to be competent and skilled in both marketing and event management.
BA (Hons) Marketing & Events Management will equip graduates with an events and marketing management portfolio of knowledge and skills so that they can consider the diverse work opportunities available in the events industry regionally, nationally and internationally. They will learn about the dynamic global marketplace within which the marketing and events operate, gain a working understanding of digital technologies and develop entrepreneurship and business skills that will help them to plan, organise, market and stage events.
The foundation year of this course is designed to offer applicants who do not have the required qualifications, a programme which will equip them with a robust toolkit of academic, digital and personal skills required for successful study in higher education. It also provides an understanding of, and insight into, a range of disciplines that underpin their chosen programme of study. In the foundation year students will develop their ability to gain the most out of structured in-class study, and also to manage and evaluate their own independent learning. This wide range of transferable skills is of immense value in both undergraduate study and graduate employment. Upon successful completion of the foundation year, students will have the opportunity to develop their knowledge and understanding of their subject area to degree level.
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