The module is sectioned into two parts. The first part of the module aims to provide students with a practical understanding of the digital business, the need for digital transformation to support innovation and to continue to have a competitive advantage in the marketplace. The various digital business models are explored along with the importance of digital capability. The second part of the module introduces students to the information systems that support todays digital business. A range of information systems are examined including those that support the operations of the digital business, through to its sales and marketing functions. The importance big data and business intelligence are introduced before examining how today’s digital business can apply business intelligence to develop new products and services long with improvements in efficiency and its business processes.
This module will explore what it takes for a business to be innovative; as you will be introduced to various theoretical views and opinions in the areas of creativity, innovation and enterprise. Those who study this module will be challenged to consider where, how and why ideas are generated; how ideas are implemented; and who and what type of people/teams develop new ideas.
This module will introduce students to responsible business practices with an emphasis on professional, moral and personal responsibility. This module will encourage the development of personal and professional development skills and self-reflection as a personal development tool.
As awareness of climate change, resource scarcity, environmental impact and social inequality rises, businesses are being held increasingly to account by consumers, governments and stakeholders. This module will introduce students to concepts of sustainability within a range of Business contexts.
This module explores the customer journey from prospect or enquiry to loyal customer or advocate. In this module, students will learn about the marketing strategies and tactics involved in attracting new customers and keeping them. Research suggests it can cost between 5 and 10 times as much to acquire a new customer as it does to retain an existing customer, with the commonly quoted average being 7 times more expensive to acquire a new customer. So why do so many companies spend more time chasing new customers than keeping existing ones? This is the paradox of customer retention and acquisition. This module will enable students to understand the role of customer acquisition and retention in designing contemporary marketing strategies for organisations. Students will gain practical experience of planning marketing campaigns designed to attract, win and retain customers.
The aim of this module is to provide an introduction of a range of financial and accounting skills to the business students, which will help their understanding and managerial decision making skills. Learners will evaluate the organisation’ financial statements, identify the principles for setting and managing budgets and understand finance within the organisation. This module has been designed to enhance the learner’s confidence and credibility in financial management, which will translate into improved management skills
This module will explore operations and supply chain management, as well as the fundamentals of project management. The module aims at giving students the skills required to analyse contemporary issues facing business operations and supply chain. It also exposes students to the understanding of how businesses mitigate these issues to deliver goods and services of the quality and of the right quantity in order to satisfy customers’ need while adopting lean business approaches. The module also equips students with the skills of team working and communication in a project environment. Students will be able to define, plan and control projects through their life cycle, while balancing competing performance objectives and managing competing stakeholder requirements. Detailed study of management tools such as critical path analysis and PERT will be undertaken.
The aim of this module is to develop students’ understanding of management and leadership principles, and to explore the influence various leadership and management approaches have on key Human Resource Management functions, including Change Management. Through the study of emerging leadership concepts, such as super-leadership, students will develop an appreciation for the development of self as a method to support others in their development. Reflective practice underpins the module to support students in assessing their own approach to learning and development.
The Organisational Behaviour module explores current knowledge around behaviour in contemporary organisations. This module explores areas from an individual employee and manager perspective. Students will engage with topics such as Identity, Power, Gender, Motivation, Change and Ethics. This list is not exhaustive but indicative only. Students will explore these topics from a critical, and in some instances, post-structuralist perspective. The aim of the module is to equip students with a fundamental grounding in Organisational Behaviour in order to help them develop as managers of the future.
The ability to effectively communicate with all internal and external stakeholders is key for business leaders. The business environment is in constant flux and it is important to be able to navigate this space, whilst building relationships and networks. This module will explore key communication and human resources theories and provide students with the tools to assess and develop their own communication skills.
The Professional Project capstone module is an independent study unit. Students will be able to draw together learning form their previous subjects, focusing on their key strengths, in the production of a business artefact. Alongside the artefact students will develop a written critical reflection, which is designed elucidate their rational for choice of artefact and reflect on the process of its production and dissemination.
The strategic business module will equip students with the knowledge required to make strategic decisions at both a corporate and functional level. Students will also develop the skills required to evaluate the success of implemented strategy within an organisational context. This will inform decision making at a corporate and functional level.