The aim of this module is to discuss the nature of employee behaviour in the workplace, and to consider particularly the aims, expectations and ambitions employees might bring to organisations, and the choices available to organisations and managers in managing them. The module seeks to consider the view “from the bottom up”, as well as from the position of the manager. It will also provide students with the opportunity to reflect on their own attitudes, ambitions and motivation to work.
The aim of this module is to introduce students to the concept of learning, personal development planning and how through reflection they can improve on a range of study and employability skills to develop the confidence and positive attitude required for academic and career success in a business context. It addresses the need for students to receive structured guidance on how to become more self-aware, how they might learn and develop themselves to improve their personal performance and how to build on their strengths and development needs to enhance their employability.
This module introduces students to the importance of organisational structure in terms of aligning the activities of the business to the corporate strategy. Businesses today face considerable competition in the marketplace and therefore must ensure they have a long-term strategy, and that this is achieved through effective implementation. The module will explore the role that organisational structure plays in the effective implementation of corporate strategy. The module will: Develop understanding of the historical and theoretical basis of organisational structure. Identify and discuss the different structures that can be seen within organisations and how these have developed/evolved over time. Examine the relationship between organisational structure and business strategy. Use will be made of examples to illustrate how organisational structure impacts on the achievement of organisational mission and goals and effective management Discuss and evaluate the factors that affect the design of organisational structure Evaluate the impact of organisational structure on people and resources and the implications for the business
The Business Intelligence & Digital Capability module provides an opportunity to analyse contemporary issues and challenges on the management and application of information systems and their impact on organisations. The learning content will expose students to analytical approaches in overcoming competitive challenges in a data driven global context through the concept of business intelligence. Activities will provide students with the opportunity to understand the crucial role of digital capability and apply relevant tools and methods across the enterprise. This module will further engage students towards developing a clear understanding of some these key issues and apply concepts and techniques discussed during the lectures and through independent academic research.
The key to business success or failure is the quality of decision-making by the managers in a business organisation. This module considers how economic concepts can be used to examine managerial decision-making. You will see how managerial choices both affect and are affected by the market environment within which they work. In particular the module will emphasize the influence of market structure and the activities of competitors on the behaviour and performance of businesses. We will also investigate how economic concepts underpin decisions that relate to business functions such as marketing and HR.
This module identifies creativity as the foundation of enterprise learning and all enterprise activities. Creative thinking and applied creative behaviour is the first important step in all new undertakings, the module explores various interpretations and theories about creativity, providing you with creative skills that will be applied in practice. Innovation is at the heart of ensuring business success and long term prosperity. The module explores the linkages between creative processes and how these result in applications of innovation; how technology is widely used as a driver for innovation and how global economies and markets respond to innovation. Understanding the talents, techniques and temperament employed by entrepreneurs will be the foundation for understanding the process of creativity and innovation.
The aims of the module are four fold: 1. Within a theoretical framework to develop an understanding of and can explain the need to manage self before embarking on the management of others, and how, to identify and select tools to better manage self. 2. To gain an appreciation and understanding of theoretical constructs of managing and leading others. To explore, to explain and select which approaches should be used in the management of others. 3. To assess the impact of how individual perceptions, beliefs and also factors outside the managers control can impact upon the management of others and is able to explain how others respond to being managed or led. 4. Students will be able to identify the fundamentals of change in a business environment and apply tools of change management to case studies
This module aims to develop students understanding of Marketing planning and the importance to an organisation of a structured Marketing plan in which Marketing principles are put into practice. It will provide the student with an understanding of the complexities of a Marketing plan and steps taken in developing a plan for a range of business organisations. The module will develop students understandings of the processes and methods used in monitoring, implementing, and controlling a Marketing plan. The learning activities and assessment tasks offered throughout the module are designed to contribute to the development of employability skills.
The module introduces students to the practical decisions involved in running businesses as part of contemporary supply chains. It focuses on 1) Understanding and managing processes within and across connected organisations; 2) Managing information and decisions in relation to processes and supply chains; and 3) Considering the impacts and complexity of modern supply chains on managerial decisions, including the flow of material, services, people and information. Students will investigate the management of resources, the supply chain, procurement, logistics, outsourcing and quality systems in a range of organisational contexts.
The Business Research Methods module is designed to equip students with the necessary knowledge and skills to undertake research at undergraduate level. This module will support students in their development of a range of skills to facilitate independent research-based learning and the interpretation of research findings. There is a 36 hours of scheduled teaching in class with an additional 12 hours of asynchronous activity. It will provide a vehicle for the students to demonstrate a range of both intellectual and practical skills, which will prove vital for future career development. The students will produce a research proposal that assess all the learning outcomes.
This final year module requires the completion of an original independent research project of 8000 words in length. We do of course recognise that there are times when students may need to exceed the word limit, depending on the nature and scope of their project. We aim to be as flexible as we can to assist all our students to reach their potential, so to aid you here we suggest, as a guide only, that 11,000 words would be a maximum (excluding appendices and references). This can be a traditional dissertation or a consultancy type project. It can be case study based and encompass both primary and secondary data sources. As long as it aligns with the remit of independent study there is much flexibility in the approach undertaken. The focus for this module is an independent project, which can be linked to a specific organisation or organisations for which the student has access (many students work whilst they study and this experience and access can be invaluable). Areas of investigation may take the form of a competitor analysis, an investigation of procedures, a customer satisfaction survey, the computerization of a system, a training needs analysis, the development of a policy statement, employment relations, etc. This list is by no means conclusive as there are many business related areas, which can be investigated. The principle aim however is independence in terms of research and analysis of a business related topic.
The module is designed to develop students' understanding of social responsibility as a key factor in the management of organisations whether in the public, private, not-for-profit or charitable sector and in large, small and medium-sized organisations. There have been a number of high profile cases across a variety of business sectors in recent years - how government officials have spent public monies; charities mis-using funds; tax avoidance practices by large multi-national organisations - and this has increased public awareness of the level and degree of ethical and social responsibity decision making within organisations. The business leaders of the future need to develop an understanding of social responsibility, the role of business ethics and ethical decision making to ensure that they have a framework and perspective for good management practice in the workplace. This will aid their overall understanding of, responses to and shaping of the dynamic and changing nature of business and the consideration of the future of organisations within the global business environment. The module content will encourage students to consider the wider environment including cultural, legal and regulatory, political and technological changes within a global context. Discussion and analysis of real examples will allow the integration of theory and practice The module will introduce concepts and theories related to social responsibility, business ethics and key ethical theories which inform these and allow students to analyse these within an organisational context. The relevance of social responsibility, now and in the future, as well as its impact on leaders and managers, will be examined. Key stakeholders will be identified and the impact of organisational decisions discussed in relation to social responsibility.
The rapidly changing global environment requires organisations that are strategically agile, able to adapt and change to create sustainable competitive advantage. Success in this environment requires individuals who are enterprising, innovative, flexible, capable of critical thought and able to apply analytical skills to craft strategic solutions given great complexity. This module is intended to provide a holistic and integrated approach to strategic management within the changing global context. You will learn to undertake and apply a range of analytical processes to support the crafting of appropriate strategic responses within an organisation. Different strategic themes are explored throughout the module with particular emphasis on contemporary issues.
Applied Marketing Strategy explores the complexities of a strategic marketing approach that every organisation needs to employ to deveop and sustain competitive advantage. A critical appreciation of the external and internal elements that influence strategic decisions and how organisations create and sustain competitive advantage will be developed. The module expands the knowledge and understanding of marketing that students have previously acquired. A critical understanding of the strategic positioning of products and brands, and of the role of sales forces and distribution channels will be developed. It will assess the role of marketing from a strategic perspective. Students are unlikely to experience a strategic perspective within the business environment during the early years of their careers. This module allows them to experience strategic marketing decions within a marketing simulation. The necessary range of managerial skills will be developed with an emphasis on decision making and group work.
This module examines the critical theories and concepts of corporate finance and behavioural finance relevant to the strategic planning and financial positioning of organizations. The module builds on concepts covered in level 5 introductory financial economics module but also introduces behavioural finance, mergers and acquisition and Advanced investment decision making. The construction of efficient portfolios and capital structure is included which necessitate the understanding of efficient sources of and management of finance as well as risk assessment of a wide range of financial assets which ensures that the wealth of organisations are not eroded by poor investment decisions. In addition, this module will embed critical thinking and problem-solving skills and develop analytical skills so that students understand and can use indexes, data and a range of information sources that help form the basis of effective financial decision making.
The module focuses on the transfer of a range of business concepts, theories and research methods into applied practices for creating and starting a new business venture. Many people express a strong desire to own and manage their own business, and to be independent with control over their own destiny. Equally, many people have very good business ideas, which regrettably, are never pursued because of the lack of knowledge, skills and understanding of the processes and practices involved in how to start a new business. This module explores concepts of adopting a business idea and turning the idea into reality by applying tools and techniques for assessing the feasibility and market potential of the idea. This includes applied business research, analysis and evaluation; managing the procurement and negotiation of start-up resources and the presentation of the idea for business investment and financial support. Finally, students transfer the business idea into a pro-active Business Plan; a plan that could be used in the future to start and launch a new business.
This module develops the students understanding of the complex debate about the scale, nature, causes, consequences, and inevitability of globalisation. While everyday popular and business rhetoric treats globalisation as a fact of life serious discussion is marked by huge and complex controversies over what is happening. How these are understood will condition our analysis of international business in the decade to come.
The module aims to provide students with a better understanding of the rationale behind the decisions of multinational companies in a global business environment. With the recent global financial crisis impacting upon companies worldwide the module will also consider how the changing regulatory framework and governance may influence the strategic behaviour of firms.
Corporate reputation is a valuable asset which is often overlooked by organisations. An organisation's reputation represents the way in which a complex range of stakeholders perceive it; often there are gaps between how an organisation would like to be seen and how its stakeholders actually perceive it. This can result in serious problems for the organisation, including an inability to recruit or raise finance, organisational underperformance and destablisation. This module explores the concept of reputation and how organisations can minimise the gap between perception and reality. In particular exploring the nature and characteristics of reputational management, managing the dimensions of an organisation's reputation and developing effective corporate communications.
This module provides students with the contemporary knowledge required to understand, develop, implement and manage digital events and digital technologies within the event and venue industries.
The impact of the recent recession and current research in relation to student employment destinations following University study, shows us that there is much more to be done in equipping students to be better prepared to recognise and apply for graduate status jobs. This module addresses this. The module enables participants to apply strategies which are necessary to maximise career progression both on an organisational and individual level, in order to stimulate reflective and critical thinking. Students will consider current debates relating to the concept of employment and careers in the 21st century and apply them to their own situation. In addition this module enables students to critically evaluate and analyse their employability skills using a wide range of current tools, concepts and academic frameworks embraced within graduate selection and recruitment and personal career management. This module will build on the self awareness skills developed by students in previous employability skills related modules, particularly Learning for Business Success (year 1) and Entrepreneurial Creativity and Innovation (year 2.) Although, it is not essential that students have studied these in advance of taking this module.
The module provides students with essential digital business management innovation, knowledge, and project management methods identified as being in high demand with employers. The overwhelming majority of large companies and SMEs require these range of digital, innovation, and project management skills to effectively compete across local, national and international environments. Learning content will enable students to focus their knowledge towards a range of career opportunities across general management, business ventures and innovation, project management, digital business, and enterprise systems including specific organisational roles such as: Business Manager Project Manager Digital Projects Digital Manager Digital Strategy Manager Digital Investment Digital Transformation Lead E-Commerce Manager Systems Analyst Digital Consultant The module highlights the relationship between digital business models, technology, and the management of these across the organisation in a project environment. The content focuses on a range of relevant digital business models and technologies and how these may be managed across projects. It will also review the strategic nature of digital business models and enterprise level systems that support cross-organisational collaboration and digital engagement. Project management and digital systems are historically linked across both innovative agile and large scale projects appropriate to entrepreneurial start-ups, small and medium sized companies, and government programmes. Upon completion of this module students should be able to demonstrate a range of knowledge and skills associated with digital business models and project management methods relevant for future employability and career opportunities.
The module will begin by comparing and contrasting theories of economic growth. We will then consider the interaction between economic growth, the availability of natural resources, population growth and the environmental impacts. This will followed by a discussion of sustainable development and its implications for economic growth. The United Nations’ Sustainable Development goals will be used to frame this discussion.