This exciting and innovative general business programme is designed for students who want to embark on an in-depth study of business and management to develop analysis and evaluation skills that can be applied to real-world situations.
Innovation and enterprise; sustainability; responsibility and professionalism; and digitalisation underpin this programme: You will explore the functional areas of business, such as management, marketing, human resources, finance and operations, through the lens of these four main themes which run throughout the programme.
Entrepreneurship is a key force for successful economic growth and entrepreneurial thinking is at the heart of this programme in which you will develop knowledge and understanding of a range of management and business practices and the ability to apply them effectively in an entrepreneurial and innovative manner.
Independent and transferable personal development skills are vital in business, and you will have the opportunity to develop them through interactive learning activities and self-reflection to enable you to develop the professional skills required in the workplace. You will acquire core business skills through case studies, online activities and live projects, through interactions with entrepreneurs and business speakers, and through reflecting on your own practice.
All students have the opportunity to take an optional placement year which provides valuable workplace experience and significantly improves your employability on graduation.
The course aims to supply future managers and professionals to various business and management sectors as well as to provide key knowledge, skills and attributes that are vital to modern organisations.
The course offers you the option of specialising in your final year by opting for a bracketed award in human resources, enterprise, or marketing.