- To grow market share by increasing sales in a highly competitive marketplace
- Developing better relationships with customers via a new customer relationship management system
The company manufactures pallet wrap stretch film; about 15,000 tonnes of film per year. Eurofilms has a diverse customer base ranging from blue chip organisations to small companies.
Nick Smith, Managing Director, Eurofilms Extrusion Ltd
"The company’s competitive position in the marketplace has been strengthened by our focus on new business, supported by the work on branding. Our new brand image is based on environmental benefits, product differentiation and service excellence and I believe this has allowed us to improve our margins."
David Williams, KTP Associate
"The experience I've gained through the KTP project has developed my marketing and project management skills and on completion of the programme I can show a professional marketer's cv."
Dr Rob Harris, Lead Academic, University of Wolverhampton Business School
"Engaging with the company that is successfully growing its business profitably in turbulent times has helped inform teaching staff looking to equip students with the necessary employability skills to compete in today's job market."