In 2007 I graduated from Aston University with a BSc (Hons) in Human Psychology. Shortly after this I joined the University of Wolverhampton as a psychology demonstrator. The following year I was awarded a scholarship from the University to pursue a PhD. My thesis focused on personality and individual differences as predictors of social networking engagement. Whilst completing my PhD I also briefly worked at Coventry University as a lecturer in psychology. In 2012 I became a lecturer at the University of Derby. I came back to the University of Wolverhampton in August 2015. I consider myself a social cyberpsychology researcher and specialise in social networking research.
My main research interests lie within the social side of cyberpsychology. I am interested in individual differences within social media use. Specifically, my research has explored personality as a predictor of why and how we use Facebook, and for what purpose. Our personality dictates how we will react within offline social situations, and this tends to translate to our choices within social networks such as Facebook.
I am also interested in perhaps the more negative side of social media. Although social media can have huge positive benefits, some individuals may be at risk of using it in a manner which could be detrimental for their wellbeing. For instance, in a study using Q Methodology to explore Facebook experiences we found that some individuals discussed several negative consequences from using the site, yet still felt a need to check the site frequently. Furthermore social media can facilitate an arena of cybercrime, disinhibited flaming, and public shaming, which could have strong psychological consequences for those involved.
PhD in Psychology (Cyberpsychology)
BSc in Human Psychology
Orchard, L .J., Fullwood, C., Morris, N., & Galbraith, N. (2015). Investigating the Facebook experience through Q Methodology: Collective investment and a ‘Borg’ mentality. New Media & Society, 17(9), 1547-1565. doi: 10.1177/1461444814530099
Orchard, L. J., Fullwood, C., Galbraith, N., & Morris, N. (2014). Individual Differences as Predictors of Social Networking. Journal of Computer-Mediated Communication,19(3), 388-402. doi: 10.1111/jcc4.12068
Fullwood, C., Orchard, L. J., & Floyd, S. (2013). Emoticon convergence in Internet chat rooms. Social Semiotics, 23(5), 648-662.doi: 10.1080/10350330.2012.739000
Orchard, L. J., & Fullwood, C. (2010). Current perspectives on personality and Internet use. Social Science Computer Review, 28(2), 155-169. doi: 10.1177/0894439309335115
Vowles, A., Orchard, L. & Hever, T. (2007). A postnatal community social support group in Tipton, West Midlands. Clinical Psychology Forum, 172, 9-12.
Orchard, L. (2006).The effective use of consultations: A literature review. Psych-Talk, 54, 15‐17.
Orchard, L. J. & Fullwood, C. (2015, September). Personality differences within Facebook profile content and interactivity. Paper presented at the Social Networking in Cyberspace Conference 2013, Wolverhampton, UK.
Orchard, L. J., Fullwood, C., Morris, N., & Galbraith, N. (2014, May). Investigating the Facebook experience through Q Methodology. Invited talk at the Cyberpsychology CRUW Conference, Wolverhampton, UK.
Orchard, L. J., Fullwood, C., & Nicholls, W. (2013, July). Personality as a Predictor of Blogging Content. Paper presented at the Social Networking in Cyberspace Conference 2013, Wolverhampton, UK.
Orchard, L. J., Fullwood, C., Morris, N., & Galbraith, N. (2011, September). The Facebook Experience. Paper presented at the Q Conference, Birmingham, UK.
Orchard, L. J., Fullwood, C., Morris, N., & Galbraith, N. (2011, June). Personality as a Predictor of Facebook Engagement. Poster session presented at Cyber.Psych 2011, Dun Laoghaire Institute of Art, Design and Technology, Dun Laoghaire, Ireland.
Orchard, L. J., Fullwood, C., Galbraith, N. & Morris, N. (2011, May). Personality as a Predictor of Facebook Engagement. Poster session presented at the MillionPlus 'Research that matters' policy campaign, Houses of Parliament, London, UK.