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Dr Joanne Lloyd

Dr Joanne Lloyd

Senior Lecturer in Psychology, Course Leader for MSc Cyberpsychology

  • Email address
  • Location MC323
  • Faculty Faculty of Education Health & Wellbeing
  • Institute Institute of Human Sciences
  • Areas of expertise


I graduated in Experimental Psychology from Oxford University (St. Hilda’s College) in 2002. I went on to do a PhD in Neuropsychological Rehabilitation at the University of Birmingham, in which I investigated route-learning techniques for people with acquired brain injuries, using non-immersive virtual reality software.

In 2007, I returned to Oxford University where I worked as a postdoctoral researcher, and then as a senior postdoctoral researcher in the Department of Psychiatry. There I carried out large scale web-based surveys of online gamblers, investigating problem gambling, motivations for gambling, comorbid mood and substance use disorders, and participation in other online activities. I also worked on a study of the health experiences of professional footballers in the UK. In 2013, I moved to the Nuffield Department of Population Health at Oxford University, where I worked on a qualitative study of treatment outcomes in schizophrenia.

I worked as a psychology lecturer at Staffordshire University from 2014-2017, where I continued my research into gambling behaviour, branching out to begin exploring the links between gambling and gaming. I moved to Wolverhampton University in 2017 to join the CRUW, as a lecturer in Cyberpsychology. I am module leader for our level 6 undergraduate Cyberpsychology module, and contribute to all of our MSc Cyberpsychology modules, leading the module on Applied Cyberpsychology. I also supervise projects at all levels, and teach research methods.

While online gambling is my core research area, I am also interested in gaming, and in other online activities that people can sometimes have difficulties controlling the extent of their participation in. People’s motivations for engaging in (potentially addictive) online behaviours, and the types of beliefs they hold about them, are of particular interest to me. I employ both quantitative and qualitative methodologies in my research.  

Fellow of the Higher Education Authority (FHEA)

Postgraduate Certificate in Higher and Professional Education (Staffordshire University, 2015)

PhD in Neuropsychological Rehabilitation (School of Psychology, University of Birmingham, 2007)

BA (Hons) in Experimental Psychology (University of Oxford, 2003) 

Lloyd, J., Frost, S., Kuliesius, I., & Jones, C. (2019). Locus of control and involvement in videogaming. New Media & Society. 

Lloyd, J., Lloyd, H., Fitzpatrick, R., & Peters, M. (2017). Treatment outcomes in schizophrenia: a qualitative study of the views of family carers. BMC Psychiatry.

Lloyd, H., Lloyd, J., Fitzpatrick, R., & Peters, M. (2017). The role of life context and self-defined well‐being in the outcomes that matter to people with a diagnosis of schizophrenia. Health Expectations, 00, 1‐12.

Lloyd, J., Hawton, K., Dutton, W. H., Geddes, J. R., Goodwin, G. M., & Rogers, R. D. (2016). Thoughts and acts of self‐harm, and suicidal ideation, in online gamblers. InternationalGambling Studies, 16, 408‐423.

Jones, L., Metcalf, A., Gordon‐Smith, K., Forty, L., Perry, A., Lloyd, J., ... & Rogers, R. D. (2015). Gambling problems in bipolar disorder in the UK: prevalence and distribution. TheBritish Journal of Psychiatry, 207, 328‐333.

Lloyd, J.; Doll, H.; Hawton, K.; Dutton, W.H.; Geddes, J.; Goodwin, G. M.; Rogers, R.D. (2012) Investigating the heterogeneity of problem‐gambling symptoms in Internet gamblers. In: Routledge Handbook of Internet Gambling. Robert Williams, Robert Wood, & Jonathan Parke (eds.)

Lloyd, J.; Doll H.; Hawton K.; Dutton W.H.; Geddes, J.R.; Goodwin, G.M. & Rogers, R.D. (2010). Internet gamblers: a latent class analysis of their behaviours and health experiences. Journal ofGambling Studies, 26, 387‐399.

Lloyd, J.;  Doll, H.; Hawton, K.; Dutton, W.H.; Geddes, J.R.; Goodwin, G.M. & Rogers, R.D. (2010). How psychological symptoms relate to different motivations for gambling: an online study of Internet gamblers. Biological Psychiatry, 68, 733‐740.

Lloyd, J.; Persaud, N.: & Powell, T.E. (2009) Equivalence of real‐world and virtual‐reality route learning: A pilot study. Cyberpsychology and Behavior, 12, 423‐427.

Lloyd, J.; Riley, G. A.; & Powell, T. E. (2008) Errorless learning of novel routes through a virtual town in people with acquired brain injury. Neuropsychological Rehabilitation, 19, 98‐109

Lloyd, J.; Powell, T. E.; Smith, J. & Persaud, N. V. (2006) Use of a virtual‐reality town for examining route‐memory, and techniques for its rehabilitation in people with acquired brain injury, Proc. 6th Intl Conf. Disability, Virtual Reality & Assoc. Technologies, Esbjerg, Denmark, Sept 18‐20, 2006, p.175‐182.Lloyd, J., Lloyd, H., Fitzpatrick, R., & Peters, M. (2017). Treatment outcomes in


Conference Presentations

Piloting a distance‐learning post‐graduate employability course. Staffordshire University Learning & Teaching Conference, June 2017.

The psychology of gambling. Staffordshire University Staff Research Conference, May 2017

Alcohol, mood & gambling in professional footballers in the UK. Oral presentation at the International Congress of the Royal College of Psychiatrists 2013, EICC, Edinburgh, 2‐5 July 2013.

Deliberate Self Harm in Online Gamblers. European Association for the Study of Gambling, Loutraki, Greece, 18‐22 September, 2012.

Psychological health and wellbeing of young professional footballers in the UK. International Conference on Sport and Society, Cambridge University, 23‐25 July, 2012

Internet use patterns in online gamblers: International Conference on Gambling Studies. Nottingham Trent University, 2‐5 April, 2011.


A web-based survey of the clinical and psychological characteristics of Internet gamblers. Perspectives on judgement and decision making: From problem gambling to neuroeconomics Conference. National University of Singapore; 25th January, 2008.

The use of a virtual reality town for examining route memory, and techniques for its rehabilitation in people with acquired brain injury. 4th International Conference on Memory, UNSW, Sydney, July 2006.

The use of a virtual reality town for examining route learning in people with acquired brain injury (ABI). Annual NHS MidREC ‘Working Together’ Conference. West Midlands, UK., April 2006.



Is gambling really the son of avarice and the father of despair? West Midlands BPS Psychology in the Pub, October 2016

A dollar earned is twice as sweet as a dollar earned: Why do we love to gamble? Expert Explains series, Staffordshire University, September 2016

Treatment outcomes that matter to people with schizophrenia and their carers – A qualitative study. Staffordshire University Research Group Meeting, February 2016

An investigation into route‐learning strategies for people with acquired brain injury.

Regional Neuro-OT Special Interests Group, University of Birmingham, UK, April 2007.

An investigation (using virtual reality) into route learning strategies for people with acquired brain injury. Birmingham University Postgraduate Seminar Day, Birmingham, UK, March 2005.



I am currently working on a qualitative interview study exploring motivations for gambling, funded by the Staffordshire Centre for Health and Development.