The benefits of accessing market and marketing research for driving decision making processes have been well recognised from the business community. Nevertheless, the rule is that such research is often very costly, which in some cases discourages companies, especially small and medium-sized ones, from acquiring the necessary intelligence for their decision making. To address this issue, University of Wolverhampton MarS Lab proudly offers a range of services to facilitate access of local companies to professional marketing research, thus contributing to the development of the local economy.
In MarS Lab, faculty and students cooperate with executives and business owners to respond successfully to today’s business needs. Reliability of the research outputs is secured by appropriately monitoring all stages of research procedures. Our final goal is to offer affordable marketing research that will enable businesses to make well-informed decisions and solve their business problems.
A full range of research services from problem identification and exploratory research, to data collection, data analysis, and reporting or/and consultation. The Marketing Science Lab is equipped with laptop computers and state-of-the art statistical software packages, as well as a focus group facility with one-way viewing room. Its operations are supported by research-oriented faculty and selected students from both post-graduate and undergraduate business management & marketing programmes. MarS Lab also proudly participates in the Challenge Academy Framework / UC-Crowd EU funded project.
Our consulting capability includes the following tasks:
- Industry and competitor analyses
- Consumer Behaviour modeling
- Marketing strategies formulation
- Product and Service Branding
- Integrated marketing communications Mix
- Feasibility studies for New Product/Service Development (NPD/NSD)
- Qualitative field research (e.g. in-depth interviews, focus groups)
- Quantitative field research (online and offline surveys)