Crystal Lecture 2016; The Sustainable Development Goals

Crystal Lecture 2016

‌The Sustainable Development Goals - Why should business bother?


Date: Thursday 20 October 2016

Malcolm Preston, Global Head of Sustainability Services at PricewaterhouseCoopers delivered the keynote address at this year's prestigious lecture - in partnership with the Chartered Management Institute.

CMI HE Partner logo Malcolm discussed:

  • What is sustainability?
  • The role of business in society 
  • Measuring impact 
  • A whistle-stop tour of the Sustainable Development Goals


Malcolm PrestonMalcom Preston

Malcolm Preston is Global Head of Sustainability Services at PricewaterhouseCoopers, and leads a global team of some 700 sustainability and climate change experts, with over 100 based in the UK. A graduate in Oceanography, Malcolm decided the world of research would be tedious. In 1983 he joined Coopers & Lybrand and qualified as a Chartered Accountant in 1986. After spells working in the US, Australia and Zambia, he was admitted to the partnership in 1996. During his career he has advised large multinationals, entrepreneurial start-ups and co-led the firm’s team through the turn of the century. He has lead the Sustainability & Climate Change team since 2008.

Malcolm specialises in the measurement and valuation of environmental, social and economic impacts. He leads PwC’s Total Impact Measurement and Management (TIMM) team, delivering projects for numerous clients including SSE plc, TUI Group plc, TomKat Ranch and a number oflarge Fortune 100 corporates.

He also leads PwC’s thought leadership on the implementation of the Sustainable Development Goals and, in particular the role of the private sector in their achievement. He is actively engaged with numerous UN agencies and other bodies on this subject and is responsible for the development of PwC’s bespoke tool, the SDG Business Navigator.

He is an accomplished speaker, speaking at numerous events including the BASD and B4E events at Rio +20, at the UN’s Post 2015 MDG Forum, the inaugural Global Business of Biodiversity conference, the Economist Global Ocean Summits, the Shared Value Initiative, the World Economic Forum and, most recently, the Commonwealth Heads of Government Business Forum in Malta.

Malcolm was born to travel, not so much to see the sights, but to meet the people and learn the difference of culture. He has driven across every continent in the world – except Antartica. His mantra is twofold – never fly over somewhere if you have the time to do it by land - and leave the places you visit as you find them.



6.00pm: Refreshments and networking

7.00pm: Introductions and presentation of CMI Rosebowl Award

7.10pm: Lecture

8.30pm: Event concludes


Reception and Networking – The Forum, Lord Swraj Paul Building, University of Wolverhampton Business School, University of Wolverhampton WV1 1SG

Introductions and Presentation of CMI Rosebowl Award – Lecture Theatre, Mary Seacole Building (adjacent to Business School).