Staff Profile: Stephen Grady

Stephen GradyMember of the Faculty Executive


Wolverhampton Business School


Associate Dean - Recruitment, Marketing and Outreach

Contact details

Direct line: 01902 323844

Email address:


University of Wolverhampton
Faculty of Social Sciences
MN Building
City Campus North


As an Associate Dean in the Faculty of Social Sciences, Stephen Grady is responsible for recruitment, marketing and outreach activities offered by the Faculty. This role extends to Trans National Education (TNE) developmental work.

He joined the University of Wolverhampton in 1988 as a Lecturer of Economics, having previously worked at the University of Exeter. In 2005, he gained an MSc in Marketing and has subsequently been a Member of the Chartered Institute of Marketing. Following this period of re-training he became a Principal Lecturer, specialising in strategic marketing and consumer behaviour. Throughout his working life Stephen has undertaken consultancy work in economics and marketing on behalf of the University. He has always been an advocate of practice-based learning and, in recent years, he has worked with students to give them opportunities to practice their marketing skills through the use of live consultancy projects, or strategic business simulations. His enthusiastic approach to learning and teaching has been recognised in recent years, having been nominated as an Inspirational Lecturer in the Student Union Teaching Awards in three out of the last four years.

Prior to his appointment as Associate Dean he has been a Principal Lecturer responsible for Student Experience, and Academic Operations, in the Business School.

Academic qualifications

MSc Marketing (Distinction), University of Leicester, 2005
M.A. Economics, University of East Anglia, 1983
B.A. Economics, Wolverhampton Polytechnic, 1982

Teaching interests

My marketing expertise is reflected in my current teaching inputs (i.e. applied marketing strategy, consumer behaviour, customer relationship management, and developing marketing capability) at both undergraduate and postgraduate levels of study. I am particularly keen to give students an experience that reflects business practice - this has involved the use of live case studies, engagement in live marketing projects with students, and business simulations.

Corporate and community engagement

I have vast experience of committee work, contributing to working /task and finish groups, as well as chairing meetings within the Faculty of Social Sciences, at University level, as well as externally. A few examples of this include – Faculty Recognition of Prior Learning Chair; Internal and External Award Board Chair; Course Leader Operational Group Chair; Business Management and Specialist Degree Course Committee Chair; Chair of Departmental Meetings; UQP Validation Chair (Institute of Education – Macclesfield College Partnership, 2014-15); UQP Institution of Education Periodic Review 2015-16; Academic Framework and Regulatory Sub-Committee member; Academic Misconduct Working Group member; Wolverhampton Offer Strategy Working Group; and Recognition of Prior Learning Group member.

Professional body membership and roles

I am a Member of the Chartered Institute of Marketing (MCIM), Associate Member of the Chartered Management Institute (ACMI) and Fellow of the Higher Education Academy (FHEA).

Research interests

Subject research: Strategic marketing – developing the capabilities of students.
Pedagogy research: Impact of live projects in Business and Management education; performance effects of employability initiatives in HE curricula; work-based learning, prior achievement and implications for student progression and achievement.

External academic roles

Erasmus Teaching Exchange - Metropolia University, Finland, “Strategic Marketing” and “Competitive and Marketing Intelligence” inputs and research paper, 22nd – 26th April, 2014.
OCNWMR, Regional Access Diploma (Business & Management),HEI External Validation Panel Member, 27th February 2014.
LLN (Birmingham, Black Country and Solihull Lifelong Learning Network) Project (2009/10): Lead HEI to develop phase 2 of initiative - externally funded project.
LLN (Birmingham, Black Country and Solihull Lifelong Learning Network) Project (2008/09): Credit Mapping of Professional Qualifications - externally funded project.
External assessor for the MA Marketing award at the University of Northampton, 7th April 2006.
External Examiner: Subject Examiner for Strategic Marketing Decisions on the Professional Postgraduate Diploma in Marketing, Chartered Institute of Marketing, (December 2004-December 2007).

Selected publications

Grady, S., Wood-Bowness, L., Kaur, A. and Hill, C., (2014) “Experiential learning, scaling-up and classroom engagement – live projects and their use in the development of student and graduate employability skills” Rich Exchanges Conference, University of Wolverhampton, 1st July 2014.
Grady, S., Jones, G. and Wood-Bowness, L. (2014) “Stakeholder perspectives on the use of experiential learning in the development of student and graduate employability skills – a case study analysis of the development of an SME marketing strategy”, 3rd annual ABS Learning & Teaching conference ‘International, Innovative, Involved, Impact’, 29th April 2014.
Grady, S, Jones, G, Wood-Bowness, L and A Kaur (2013) “Enhancing employability through experiential learning – a project based approach” HEA Workshop Event; Using Active and Experiential Learning to Improve Student Employability in Business and Marketing, 14th November 2013.
Grady, S. (2013) “Enhancing employability for all: a project based approach”, HEA Workshop Employability: from pockets of good practice to University wide dissemination, 17th July 2013.
Grady, S. (2010) “Professional and vocational qualifications: APL and student learner progression in the context of Business and Management education – a practitioner perspective”, 25th SEEC Annual Conference, London, December 2010.
Highton, P. and Grady S. (2010) “Mapping Professional Qualifications for progression to Higher Levels – Implications for National QCF and HE Credit Developments – Challenges, Solutions, Issues”, BBCS LLN Annual Conference, Birmingham NEC, July 2010.
Grady, S. (2010) “Professional and Vocational Qualification Credit Mapping: Insights”, Black Country Partnership for Learning Conference, Wolverhampton, January 2010.
Highton, P. and Grady S. (2009) “Joint Forum for Higher Levels- Credit Developments: Challenges, Solutions and Issues”, National Institute for Adult Continuing Education Conference Paper, London, July 2009.
Wolverhampton MBC, Office of the Chief Executive and Policy Co-ordinator, Labour Supply in Wolverhampton, Presentation to the Business Initiatives and Employment Development Teams, July 1991
Grady, S. and Lewis, J. (1991) Women Returners in the Coventry Labour Market, Coventry City Council, May 1991
Grady, S. (1990) Labour Supply in Wolverhampton: The Preliminary Findings, Economics Division Working Paper No.2, October 1990
Grady, S. (1989) “Collective Bargaining Issues and the Seniority Model of Bargaining Behaviour”, Association of Polytechnic Teachers of Economics (APTE) Annual Conference, Wolverhampton Polytechnic, April 1989
Grady, S. And Holmes, M. (1989) “Interactive use of Paraffin: A Software Package Relating to Oligopolistic Behaviour”, APTE Annual Conference, Wolverhampton Polytechnic, April 1989
Hutchinson G. and Grady S. (1986) “Comment on "The Economics of Wage Determination: A Report on Recent Work" by Andrew J. Oswald”, British Journal of Industrial Relations, Vol 24 (2), July 1986
Grady S. (1985) “An analysis of UK wage inflation with reference to bargaining theories - the Sargan model”, Wolverhampton Polytechnic Discussion Paper, January 1985.