Steve Gelder

Photo  Steve Gelder
Role Senior Lecturer, Department of Marketing, Innovation, Leisure and Enterprise
Contact Direct line: 01902 323125



Steve is a Senior Lecturer in Leisure. He is the Undergraduate Course Leader for (BA Hons) Sport Management BA (Hons) Event and Venue Management BA (Hons) Tourism Management BA (Hons) International Hospitality Management in the UK and the BA (Hons) Sport Management at Asia Pacific School of Sport and Business in Singapore.

Steve is a former Principal Officer for Wolverhampton City Council where he gained experience in operational management on a range of leisure venues. Steve’s Master’s degree is in Business Administration.

Academic qualifications

2005 PGCert in Higher Education: University Wolverhampton

2001 Masters in Business Administration: University Wolverhampton

1991 BA (Hons) Sport and Recreation Studies: Staffordshire University

Teaching interests

Steve teaches across the Leisure Industries disciplines: with a primary expertise and interest in Sport and Event management. This subject expertise is delivered in both UK and the South East Asia industries.

Steve has developed expertise in the Employability III consultancy project module through his links with the local leisure industry. This engages students in working directly with the leisure industry employers to resolve particularly problems facing their organisation.

More recently Steve has taught on four modules delivered in Singapore as part of the departments pioneering venture into Transnational Delivery.

Research interests
  • Public sector leisure provision
  • Facility Operations Management
  • Event Management
  • Community Sport Development
  • Health and Safety in the Leisure Industries
  • Social Inclusion sport and physical activity
  • Planning policy development
  • External learning environments
  • Employability of HE graduates
  • The commodification of professional football
  • Social inclusion through allotments
  • Regional Comedy as a leisure Pursuit
  • Comedy as a vehicle for social and political control
External academic roles
  • Appointed to the Board of Trustees for Wolverhampton Leisure Trust March 2012
  • University College Worcester External Examiner on BSc (Hons) Sport Business Management:   
  • Bucks New University  External Examiner on BSc (Hons) Sport Business Management:   
  • University Wales Institute Cardiff: External Examiner HND/BA (Hons) Event Management. 2007- 2010
  • Peer Evaluation report for Bridgnorth District Council Undertaken March 2007-05-21        
  • External Industry advisor for UCLAN Franchised BA (Hons) Event Management Hong Kong
  • External Industry advisor for UCLAN Franchised BA (Hons) Golf Management Hong Kong   
  • Associate Lecturer  Ecole De Savignon  France Hospitality
  • Wiscombe, C. A. & Gelder, S. (2017). Opportunities for Growth: the rural tourism policy and planning perspective, in Oriade, A. & Robinson, P. (Eds.) Rural tourism and enterprise: Management, marketing and sustainability, CABI
  • Oriade, A. Gelder, S. Osinaike, A & Robinson, P. (2016). Business Operations Management, in Robinson, P., Fallon, P., Cameron, H. & Crotts, J.  (eds.) Operations Management in the Travel Industry, 2nd edition, Oxford: CABI
  • Wale, D & Ridal, A (2010) Events Marketing in Robinson, P; Wale, D & Dickson, G (eds)Events Management. Oxford: CABI
  • Gelder,S. (2009) Operations Management in Robinson, P (ed) Managing Operations in the Travel Industry, Oxford: Cabi
  • Gelder S, McCarthy, P. ‘Stay Away Sports’ published in the Institute of Sports and Recreation Managers (ISRM) journal ‘Recreation’ Vol. 63 No 6. September 2003


  • Gelder, S. & McCarthy, P., “Identification of themes contributing to non- usage of public sector sport and recreation facilities”. European Association of Sports Managers conference. Stockholm.
  • Robinson P, Gelder, S, Wale D, (2011) Future-Proofing Students Through Employability In Valuing Tourism In Higher Education: Capitalising on HE-industry Links, 8-9th December 2011, The Subject Association for Tourism in the UK, St Anne’s College Oxford
  • Gelder S,  Oriade. A.  Employer engagement: Use of real life consultancy projects in developing students’ employability in the leisure industries. ATHE conference 2010 Canterbury
  • Dale, C. Gelder, S. Robinson, N. Working class stereotypes in comedy and the consumption of humour as leisure, Recording leisure Lives LSA conference, Bolton Art Gallery