Dr Elizabeth Heyworth-Thomas

FacultyLiz Heyworth-Thomas

Faculty of Social Sciences


University of Wolverhampton Business School


Lecturer in Marketing

Contact details

Direct line: 01902 32 3938

Email: e.heyworth-thomas@wlv.ac.uk


University of Wolverhampton
Faculty of Social Sciences
MN Building
City Campus North


Liz has a multi-disciplinary academic background across Business and Social Science disciplines and industry experience across the private and statutory sectors.

With experience of working in both MNEs and SMEs, and has developed a strong research portfolio in business support, social enterprise, and research into supporting people living with disability and chronic conditions.

Academic qualifications

  • BA (Hons) Business and Marketing (Bangor University)
  • MA Business and Marketing (Bangor University)
  • PhD Sociology and Social Policy (Bangor University)
  • Postgraduate Certificate in Education (Bangor University, accredited by the Higher Education Academy)

Teaching interests

  • Social Enterprise
  • Entrepreneurship
  • Global Marketing Strategy and Management
  • Consultancy and Project Management
  • Relationship Marketing (B2B/B2C)

Professional body membership and roles

  • Fellow of the Higher Education Academy
  • Associate Member of the Chartered Institute of Marketing
  • Committee Member of the Special Interest Group in Entrepreneurial and Small Business Marketing, the Academy of Marketing
  • Member of the Institute of Small Business and Enterprise (ISBE)
  • Member of the International Council of Small Business and Entrepreneurship (ICSB)
  • Member of the European Council of Small Business and Entrepreneurship (ECSB).

Research interests

  • Social Marketing
  • Social Enterprise
  • SME Business Development Support
  • Entrepreneurship (for profit and social)
  • Community and Regional development
  • Health and Social Care Policy creation, implementation and delivery
  • Support for people living with complex conditions

External academic roles

Guest reviewer for the Journal of Marketing and Entrepreneurship

Guest reviewer for the Journal of Destination Marketing & Management

Selected publications


Heyworth, E. Jones (2014) ‘Bridging the gap between the statutory sector and the third sector,’ ICSB World Conference on Entrepreneurship, Dublin (full paper accepted for potential publication 2* journal).   
Heyworth, E., Jones (2013). ‘Providing support in Rural Wales: motives, observations and end user perspectives’, Institute of Small Business and Enterprise (ISBE) conference, Cardiff , November  12th-13th.
Heyworth, E., Jones, R. and Rowley, J. (2011) 'Meeting the Demand’ The Study of a Business Support Network,' The Institute for Small Business & Entrepreneurship (ISBE) conference, Sheffield, November, 9th -10th.   
Heyworth, E. (2013). ‘Improving Student Engagement through use of Online Resources’, Teaching and Learning Conference, Bangor University, April 17th.