University of Wolverhampton Business School
Lecturer in Marketing
Direct line: 01902 323749
University of Wolverhampton
Faculty of Social Sciences
City Campus North
Dr Roy Broad is a Lecturer in Marketing with 18 years experience teaching on the Chartered Institute of Marketing professional development programmes, plus undergraduate and postgraduate business degrees in marketing, international marketing, events management and enterprise. Prior to entering academia Roy was an Army Officer and later held senior appointments in business including EMEA Manager Dexion Group based in Dubai, Marketing Manager Boss Group, Marketing Director Yale Europe, Director & General Manager Link 51 and Director Network PR. Roy’s research interests include business networks, not for profit (NFP) marketing and graduate employability.
External appointments include; Regional Board member Chartered Institute of Marketing, non-exec Director Coverage Care Services Ltd. and Cedar Training, Director Network Marketing, founder and Director Shropshire Business Partnership.
PhD proposals are welcomed for research in the areas of Business Networks and Marketing.
Contributing member Industrial Marketing and Purchasing (IMP) Group
Broad, R.M. et al (2017), Achieving 96% Employability: a generation TEF study @wlv_uni, Proceedings of the Higher Education Authority Annual Conference, Manchester.
Khechara, M.P., Smith S.J. and Broad R.M. (2017) Integrated Work Based Placements – shifting the paradigm to support development of capability and employability, Proceedings of the Edulearn17 Conference, Barcelona, Spain.
Broad, R.M. and Smith, S.J. (2017), Employability for generation TEF students; a study at the University of Wolverhampton, Proceedings of the 6th Pedagogic Research Institute and Observatory Conference, Plymouth.
Broad, R.M. (2012), The Strength of Network Relationships in Strategic Account Management, Proceedings of the 28th Annual IMP Conference, Rome, Italy.
Broad, R. M. (2008), Networked-in; developing a model of network marketing performance, Proceedings of the 24th Annual IMP Conference. Uppsala, Sweden.