Staff Profile: Dr Roy Broad


University of Wolverhampton Business School


Lecturer in Marketing

Contact details

Direct line:  01902 323749



University of Wolverhampton
Faculty of Social Sciences
MN Building
City Campus North


Dr Roy Broad is a Lecturer in Marketing with 18 years experience teaching on the Chartered Institute of Marketing professional development programmes, plus undergraduate and postgraduate business degrees in marketing, international marketing, events management and enterprise. Prior to entering academia Roy was an Army Officer and later held senior appointments in business including EMEA Manager Dexion Group based in Dubai, Marketing Manager Boss Group, Marketing Director Yale Europe, Director & General Manager Link 51 and Director Network PR. Roy’s research interests include business networks, not for profit (NFP) marketing and graduate employability.

External appointments include; Regional Board member Chartered Institute of Marketing, non-exec Director Coverage Care Services Ltd. and Cedar Training, Director Network Marketing, founder and Director Shropshire Business Partnership.

Academic qualifications

  • PGC Higher Education University of Wolverhampton 2016
  • PhD conferred by University of Wolverhampton 2013
  • Chartered Marketer awarded by the CIM 2003
  • MBA (Strategic Marketing) awarded with distinction, University of Hull 1996
  • CIM Diploma in Marketing passed with credit 1990
  • ACCA Diploma in Accounting and Finance 1989
  • Chartered Incorporated Engineer IEng(CEI) 1988

Teaching interests

  • Principles of Marketing
  • Strategic Marketing
  • Marketing Planning
  • Digital Marketing
  • Marketing Communications
  • International Marketing
  • Public Relations
  • Events Management
  • Business Enterprise

Research interests

  • Business networks and the outcomes of business networking
  • Marketing Social Enterprises and Third Sector NFP organisations
  • Enhancing Graduate Employability and Career Development

PhD Supervision

PhD proposals are welcomed for research in the areas of Business Networks and Marketing.

Corporate and community engagement

  • Academic lead for Knowledge Exchange Enterprise Network (KEEN)
  • Trustee & volunteer rider Shrosphire & Staffordshire Blood Bikes
  • Member ABF (the Soldiers’ Charity) Shropshire Appeal
  • Member CIM West Midlands Board
  • Dementia Friends Champion (Alzheimer’s Society)
  • Founder of the Shropshire Business Partnership

Professional body membership and roles

  • Fellow of the Chartered Institute of Marketing (FCIM)
  • Fellow of the Higher Education Academy (FHEA)

External academic roles

Contributing member Industrial Marketing and Purchasing (IMP) Group

Selected publications

Broad, R.M. et al (2017), Achieving 96% Employability: a generation TEF study @wlv_uni, Proceedings of the Higher Education Authority Annual Conference, Manchester.

Khechara, M.P., Smith S.J. and Broad R.M. (2017) Integrated Work Based Placements – shifting the paradigm to support development of capability and employability, Proceedings of the Edulearn17 Conference, Barcelona, Spain.

Broad, R.M. and Smith, S.J. (2017), Employability for generation TEF students; a study at the University of Wolverhampton, Proceedings of the 6th Pedagogic Research Institute and Observatory Conference, Plymouth.

Broad, R.M. (2012), The Strength of Network Relationships in Strategic Account Management, Proceedings of the 28th Annual IMP Conference, Rome, Italy.

Broad, R. M. (2008), Networked-in; developing a model of network marketing performance, Proceedings of the 24th Annual IMP Conference. Uppsala, Sweden.