Staff profile: Dr Robert John Harris


 Robert Harris

Faculty of Social Sciences


Principal Lecturer , Postgraduate Student Employability
Department of Marketing, Innovation, Leisure and Enterprise

Areas of expertise

Small Business Development, Knowledge Transfer, Strategic Marketing, International Marketing

Biography My specialist lecturing areas focus on SME development and include change management, strategic management/marketing; international business development and strategic marketing communications. I have delivered many commercial and government funded programmes (both in the UK and internationally) to organisations of all sizes, and I have provided business support to over five hundred SMEs. I have also published and presented conference papers in key international forums. My doctoral research focused on developing the marketing capability of regional SMEs. I was presented with the coveted Lord Stafford Award for Knowledge Transfer in 2007 in recognition of effective contribution and long term commitment to developing the commercial capability of UK businesses. In addition to my academic role, I also have significant practitioner experience and manage my own successful manufacturing business.
Academic qualifications
  • 2006 Birmingham City University, Doctorate in Business Administration
  • 1993 Masters Degree In Business Administration, University of Wolverhampton
  • 1987 Postgraduate Teaching Certificate, Wolverhampton Polytechnic
  • 1986 BA (Hons). Business Studies, Wolverhampton Polytechnic
  • 1985 Diploma Of The Chartered Institute Of Marketing, Wolverhampton Polytechnic
Teaching interests
  • Change Management
  • International Marketing
  • Value Added Innovative Marketing
  • Marketing Communications
Corporate and community engagement I managed the University’s Business focused KTPs and KEEN programmes from 2000 to 2012. During this time I was personally involved in over 30 KTP programmes (selection of lead academic supervisor roles listed below) and also acted as advisor to TSB to develop the engagement of other Universities in KTP delivery

Teaching Company Scheme: Barton Storage Systems Ltd, (TTI), Lead Academic. Started September 1999, Completion June 2002
Teaching Company Scheme: Carling Point, (TTI), Lead Academic. Started Jan 2001, Completion  Dec 2003
Teaching Company Scheme: Tansun Ltd, (TTI), Lead Academic. Started May 2003, Completion May 2005
Knowledge Transfer Partnership: PC Interworks Ltd, (Momenta), Lead Academic. Started Jan 2005, Completion Dec 2007
Knowledge Transfer Partnership: BF Entron, (Momenta), Lead Academic. Started Jan 2005, Completion Dec 2007
Knowledge Transfer Partnership: TAWS Printers Ltd, (Momenta), Lead Academic. Started Jan 2005, Completion Dec 2007
Knowledge Transfer Partnership: System Seating Ltd, (Momenta), Lead Academic. Started Jan 2005, Completion Dec 2007
Knowledge Transfer Partnership: Eurofilms Ltd,  (TSB) Lead Academic. Started Jan 2006, Completion Dec 2008

Professional body membership and roles Member of CIM
Member of IDM
Editorial Reviewer: Journal of Continuing Education and Professional Development (2012)
Editorial Reviewer:  International Association of Science and Technology for Development, Journal of Advanced Technology for Learning (2007-2009)
Editorial Reviewer:  The Use of e-learning in the workplace:  a systematic literature review, Journal of Applied Research in E-Learning (2009)
International Programme Committee Member:  IASTED International Conference on Web Based Education (2008) & (2009)
Research interests
  • Knowledge transfer mechanisms for improving marketing & managerial capabilities of SMEs.
  • Innovative marketing practice within SMEs
  • Developing international marketing capability
  • Employability focused collaborative networking
PhD supervision Areas of supervision: Small Business Marketing

Completed supervisions: ‘Idea generation and Innovation in NPD within SMEs’ (2015).
External academic roles PhD External Advisor London School of Commerce (2013-date)
External Examiner Brighton University (2012-2015)
External Examiner University of Northampton (2010-2013)
External Examiner Southampton Solent University (2009 to 2013)
External Examiner University of Lincoln  Validation (2009)
External Examiner University of Westminster (2004-2009)
MPhil External Examiner University of Birmingham (2016)
DBA External Examiner University of Birmingham (2015)
PhD External Examiner Greenwich University (2014)
PhD External Examiner University of Birmingham (2014)
MPhil External Examiner University of Lincoln (2011)
PhD External Examiner Liverpool Hope University (2010)
PhD External Examiner Nottingham Trent University (2008)
Selected publications


Nobre, F., Walker, D., Harris, R.J. Technological, Managerial and Organizational Core Competencies: Dynamic Innovation and Sustainable Development. IGI Global


Harris, R.J. (2015) Developing Knowledge Transfer & Employability Opportunities to support Business Capability Improvement. In Teaching & Learning Through Cooperation with Business: Universities & Companies Crowdsourcing (UC-Crowd). Antwerp, Belgium. 24th September 2015
Harris, R.J. (2012) “Measuring Marketing Capabilities of SMEs: The Implementation of the MarKit Audit Tool”. International Journal of Customer Relationship Marketing and Management. Vol.4.
Harris, R.J., Smeilus, G. (2012) “The Integration of Independent Inventors in Open Innovation” International Journal of Technology Marketing. Vol. 7.
Harris, R.J. (2012) Supporting innovation in a cluster of SMEs: The role of knowledge transfer partnerships. In Creating Opportunities through Innovation: Local Energy, Global Vision. Dublin, Ireland. 7th-8th November 2012
Harris, R.J. (2010) “Enhancing Support for Continuing Professional Development Using a Portal-driven Collaborative Learning Environment”. Journal of Applied Research in Workplace E-Learning, Vol. 2, No.1.
Harris, R.J. (2009) “Improving Tacit Knowledge within SMEs through E-Collaboration”. Journal of European Industrial Training, Vol.3