Debra Wale


Principal Lecturer - Quality, Faculty of Social Sciences

Contact Direct line: 01902 322842



University of Wolverhampton
Faculty of Social Sciences
MN Building
City Campus North


Debra is Principal Lecturer Quality in the Faculty of Social Sciences (FoSS), which involves facilitating academic processes, practices and procedures to enhance the student experience-cross-Faculty. She took a key role in FoSS preparations for the Quality Assurance Agency Higher Education Review. In meeting the UK Quality Code for Higher Education, the University met the standards and was commended for student support. In Faculty, she leads FoSS Continuous Monitoring and Enhancement processes, Periodic and Curriculum Reviews. She is Faculty representative for Professional Standards and Regulatory Bodies (PSRB) sub-committee of UQEC and takes a lead in FoSS for PSRB.

Her lecturing responsibilities lie within the department of Marketing, Innovation, Leisure and Enterprise (MiLE), and she employs a portfolio of industry experience to underpin teaching and related publications. Having held senior management positions across the leisure subject areas: events, hospitality, sport and tourism, and worked in the private, public and charitable sectors. Highlights include managing Café Rouge Restaurants before moving into Brand Management with the company; Events co-ordination and staging events for Birmingham City Councils’ International Women’s Festival; and managing the leisure provision for students at the Birmingham Royal Institute for the Blind.

Academic qualifications

2009 (ongoing) Professional Practice Doctorate in Education (EdD): University of Wolverhampton

2008 MA Education: Nottingham Trent University

Dissertation: How Can Mentoring Be Used to Support Non-Traditional Learners Studying on a Work-Based Higher Education Course?

2008 PG Certificate in Higher Education: Nottingham Trent University

1996 BSc (Hons) Hotel and Catering Management: Sheffield Hallam University    
Teaching interests In 2015 Debra gained Senior Fellow of the Higher Education Academy. Debra engages learners through the employment of innovative pedagogies and research led teaching, keeping her subject areas relevant and enjoyable through engagement in teaching, and research with industry partners and university colleagues. Experienced in course leadership, programme design and validation, and teaching in the UK and partnership provision in Singapore. Nominated in the Inspirational Lecturer category of the 2013 & 2015 Students’ Union Teaching Awards. 
Corporate and community engagement

2015 Leading an MEQ pilot funded by and in conjunction with Academic Standards & Quality and Students’ Union.

2012 Wale, D; Gelder, G; Robinson, P; Clarke, A; Tongue, N (2012) Ticket Factory Ticket Buying Project: market research in conjunction with NEC Group LTD
Professional body membership and roles

2015 SFHEA: Senior Fellow of the Higher Education Academy.
2012 Member of the ISSSS: The International Society for the Scientific Study of Subjectivity

Research interests Since 2009, Debra has led a longitudinal Student Voice Project, which feeds into, and is underpinned by her Professional Practice Doctorate in Education (EdD). Employing a partnership approach with staff, student interns and representatives-employing engaging, and evaluating, transformative student voice processes and practices. For this work, she was shortlisted for Innovation or Initiative of the Year in the ‘Vice Chancellor’s Awards for Staff Excellence 2011’ and nominated in 2013. Student Voice Mechanisms are employed to shape Student Voice practice in Faculty of Social Sciences, who won Student Voice Faculty of the Year in the 2014-15 Student’s Union Awards.
External academic roles

External Examiner

2010-2013 University of Ulster

Validation Panel Member

2009: SHRM, Singapore: BA International Hospitality Management

2011: Northampton University: MA International Tourism & Hospitality Management

2012: Manchester Metropolitan University: FD Technical Events Management

Periodic Review Panel Member

2015: University of Wolverhampton: Institute of Sport

2016  University of Wolverhampton: School of Media

Selected Publications


  • Wale D, Dale C, Robinson A, Anson D & Whitlock S (2014) Engaging the student voice: Processes and reflections on a longitudinal study. 2014 HEA Annual Conference, Aston University. July 2014. 
  • Wale, D; Cross, V & Cureton, D (2013) What Gives Me Life: A Q Study of University Academics’ Mentoring Relationships The International Society for the Scientific Study of Subjectivity (ISSSS) 29th Annual Q Conference, VU University, Amsterdam.
  • Wale (2013) Student Voice Processes and Practice in HE from the Students’ View: Using Q Methodology. BESA Student preconference, Friday 31st May 2013
  • Dale, C, Wale, D, Patel, K & Stewart, S (2013) Communicating the Student Voice Using Social Media: A Partnership Approach. Rich Exchanges Conference, University of Wolverhampton 2013: Every Student Matters. Wednesday 3rd July 2013
  • Wale, D; Dale, C; Goldsmith, E & Arnold, J. (2011) Student Feedback: A Student Centred Approach. Institute for Learning Enhancement. “Rich Exchanges” Learning and Teaching Conference, University of Wolverhampton.
  • Wale (2011) PreziPedagogy Learning and Teaching Conference 2011: Adding VaLuE: From Surface to Deep Learning Using VLEs, Chichester University.


  • Robinson P, Wale D, Dickson G (2010) Event Management, Oxford: CABI

Book Chapters

  • Wale, D; Robinson, P & Williams, S (2015) Marketing in Robinson P et al (2015) Managing Operations in The Travel Industry. 2nd ed. Oxford: CABI
  • Borley, A; Wale, D and Robinson, P (2013) Events as Cultural Influencers in Finkel, R; McGillivcray D; McPherson, G and Robinson, P (eds) Research Themes for Events
  • Wale, D & Ridal, A (2010) Events Marketing in Robinson, P; Wale, D & Dickson, G (eds) Events Management. Oxford: CABI
  • Wale, D & Phoenix, F (2009) Sports Marketing in Bill, K (eds) Sport Management. Exeter: Learning Matters
  • Wale, D (2009) Marketing in Robinson, P (eds) Managing Operations in the Travel Industry, Oxford: Cabi
  • Dale C, Robinson P, Wale D (2008) Using eportfolio on two versions of an employability skills module in Buswell J & Becket N (2009) in Enhancing Student-centred Learning. (HEA HLST/BMAF) Threshold Press, Newbury.