Jeff graduated with a first class honours degree in multi-disciplinary design and won the Letraset International Design Competition that same year. After further post-graduate study, he worked for a number of studios before moving into education, eventually writing and running both a National Diploma and Higher National Diploma in Graphic Design and Design Communication at Further Education level.
Jeff went on to set up his own consultancy, boing!, in 1994, with business partner Giles Woodward, working specifically for ‘arts’ clientele. Their work was featured over the years in Creative Review and in numerous design periodicals and publications.
Jeff was Subject Leader, Graphic Communication at the University of Wolverhampton from 1999 until 2013 and has also been Leader of the Graphic Communication & Illustration course and Design for Multimedia programme.
He is an external examiner and has worked in a quality role at a range of institutions both here in the UK and overseas and is also a member of the University Quality Panel. He has fostered international relationships through collaborations with other universities and has worked with overseas institutions to develop student progression through Transnational Education (TNE) and other initiatives.
Jeff has maintained an industry focus and continues to work closely with the design profession acting as consultant and has recently completed a KEEN (Knowledge Exchange & Enterprise Network) - a strategic partnership between Higher Education and Industry. He also actively assists students’ transition into work; to make contacts and help in setting up incubator businesses.