Ms Sam Fleming

Arena Theatre Marketing Officer

Email address: Phone number: 01902 322646 Location: Arena Theatre Faculty: Faculty of Arts School/Institute: School of Performing Arts Areas of expertise: Arts Marketing, English Literature


I have over five years' experience delivering marketing and communications activity in the arts and education sectors. Currently, I manage all marketing activity and output for the Arena Theatre in Wolverhampton: a University and Arts Council funded small-scale touring venue.

Alongside this, I am studying a Ph.D. at the University of Wolverhampton. My research examines postfeminist readings of internet fan fiction and Fifty Shades of Grey in a twenty-first century neoliberal context, drawing on the works of critics such as Rosalind Gill, Michel Foucault and Wendy Brown in particular. 

I have taught on modules for both the Media and English Literature departments at the University of Wolverhampton.

Research interests

My primary research interest lies in Fifty Shades of Grey - both books and films - and its position as a cultural and literary phenomenon. I'm interested in researching Fan Fiction, particularly in the context of critical and literary theory and its position in the literary canon more broadly.

I also have an interest in researching twenty-first century popular culture; particularly the Harley Quinn graphic novels, Game of Thrones and the works of horror fiction writer Stephen King.

Membership of professional bodies

  • Fan Studies Network


  • MA English Literature (Distinction), University of Wolverhampton, 2015.

  • BA (Hons) English (Upper Second Class Honours), University of Wolverhampton, 2013.


Byrne, Aidan and Fleming, Sam, 'Sex Sells (Out): Erotica Fan Fiction and Neoliberalism' in Journal of Popular Culture special issue on neoliberalism (2018)

Fleming, Sam, ‘Fan Fiction and Utopic Sexuality' in The Learned Fangirl (2016) and-utopic- sexuality/

Myself and fellow PhD student Jaime Church are currently embarking on research regarding The New 52 series of Harley Quinn by Amanda Conner. We're particularly interested in the queer subtext of the comic books and the relationship dynamics between Harley and the Joker. We're hoping our research will lead to a conference paper and a couple of journal articles.